Green Marketing Strategies and Consumer Purchasing Behavior: Moderating Role of Environmental Awareness Among Supermarket Consumers in Lagos State. Journal of Consumer Sciences, [S. l.], v. 11, n. 2, p. 274–298, 2026. DOI: 10.29244/jcs.11.2.274-298. Disponível em: https://journal.ipb.ac.id/jcs/article/view/72622. Acesso em: 17 aug. 2026.