Harnessing Heritage: The Impact of Local Wisdom-Based Marketing on Social Enterprise Performance in Indonesia. Journal of Consumer Sciences, [S. l.], v. 10, n. 3, p. 601–624, 2025. DOI: 10.29244/jcs.10.3.601-624. Disponível em: https://journal.ipb.ac.id/jcs/article/view/64693. Acesso em: 10 jan. 2026.