Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026

This issue consists of 30 articles from 79 authors affiliated with 20 institutions from 3 countries, including:

Indonesia (Telkom University, IPB University, Universitas Padjadjaran, Universitas Swadaya Gunung Jati, Universitas Pendidikan Indonesia, Universitas Ibnu Sina, Universitas Al-Irsyad Cilacap, Sekolah Tinggi Ilmu Ekonomi AMM,  Istanbul Beykent University, Ciputra University, University of Ibn Khaldun Bogor, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, Dhyana Pura University, Universitas Widyatama, Universitas Internasional Batam, Institut IPMI, Pelita Harapan University, Universitas Jenderal Achmad Yani)
Turkey (Istanbul Beykent University)
Philippines (University of the East)

Published: 2026-05-29

Articles

  • Leveraging Market Basket Analysis to Develop Sales Strategies for MSMEs: a Case Study of Los in Between

    Satya Fajar Gumelar, Ega Adrianto, Alfilia Hilda Rahmatika
    385
    DOI: https://doi.org/10.17358/jabm.12.2.385

  • Consumer Preferences for Digital Marketing Attributes in Gluten-Free Products: a Case Study of Cookly

    Thania Usamah, Ujang Sumarwan , Irni Rahmayani Johan
    398
    DOI: https://doi.org/10.17358/jabm.12.2.398

  • The Impact of Financial Literacy and Recovery Strategy on Recovery Rate Among Customers of PT Bank Rakyat Indonesia (Persero) Tbk in Bandung City

    Untoro Widagdo, Popy Rufaidah
    411
    DOI: https://doi.org/10.17358/jabm.12.2.411

  • The Influence of Motivation, Ability, and Opportunity (MAO) and Strategy on The Use of Auto-Debit in Paying JKN Contributions

    Nunki Malahayati, Arif Imam Suroso, Linda Karlina Sari
    423
    DOI: https://doi.org/10.17358/jabm.12.2.423

  • The Influence of the Perception of Health Benefits and Environmental Friendliness on Oat Drink Purchase Decisions

    Altafni Mahdia, Harianto Harianto, Etriya Etriya
    439
    DOI: https://doi.org/10.17358/jabm.12.2.439

  • Technology Adoption Readiness as A Mediating Mechanism Between Omnichannel Strategy, Digital Competence and MSME Marketing Performance in Indonesia

    Siska Ernawati Fatimah, Ratih Hurriyati, Soesanty Maulany
    450
    DOI: https://doi.org/10.17358/jabm.12.2.450

  • New Product Launch Proficiency and Performance in MSMEs: Mediation Effects of Product Innovation

    Hendri Herman, Tri Yuwono, Yuli Astini, Sigit Ary Wijayanto, Altug Ocak
    461
    DOI: https://doi.org/10.17358/jabm.12.2.461

  • Tiktok Shop as a Social Commerce Platform in Indonesia: a Prisma-Based Systematic Literature Review

    Marita Sri Nuryati, Arianis Chan, Tetty Herawaty
    476
    DOI: https://doi.org/10.17358/jabm.12.2.476

  • United States - China Trade War Issue: Impact on Inflation and Indonesia’s Export Performance

    Romauli Nainggolan; Benedecta Nadya Evangelie
    488
    DOI: https://doi.org/10.17358/jabm.12.2.488

  • Strategic Market Management and Digital Literacy in Preventing Business Failures Among Indonesian Migrant Workers

    Lies Trisna Susanti, Hartanti Nugrahaningsih
    503
    DOI: https://doi.org/10.17358/jabm.12.2.503

  • How and When Workplace Incivility Undermines Job Embeddedness: the Roles of Job Satisfaction and Protean Careers in Gen Z

    Hendryadi Hendryadi, Dinda Puri Melani , Faris Faruqi
    516
    DOI: https://doi.org/10.17358/jabm.12.2.516

  • Influence of Push and Pull Factors on Loyalty Through Satisfaction in Managing Sustainable Tourism at Perancak Village, Bali

    Gusti Ngurah Joko Adinegara, I Ketut Sirna
    527
    DOI: https://doi.org/10.17358/jabm.12.2.527

  • Sustainable Tourism Competencies Through Digital Marketing Education: Evidence from Indonesia and Thailand

    Aditya Yudanegara, Louie A. Divinagracia, Andhi Sukma
    542
    DOI: https://doi.org/10.17358/jabm.12.2.542

  • Exploring the Role of Cultural Intelligence in Driving Innovation: Evidence from Systematic Review and Industry Practices

    Johny Budiman, Wisnu Yuwono, Edy Yulianto Putra, Suyono Saputra
    554
    DOI: https://doi.org/10.17358/jabm.12.2.554

  • Enrollment Intention and Willingness to Pay in Business Schools: Using the Stimulus–Organism–Response (S-O-R) Framework

    Liza Agustina Maureen Nelloh, Leonnard Ong, Oliandes Sondakh
    569
    DOI: https://doi.org/10.17358/jabm.12.2.569

  • Determinants of Qris Reuse Intention Among Buyers and MSME Merchants in Banyumas Raya

    Satria Candra Wibowo, Retnaningsih, Sendy Watazawwadu’Ilmi
    588
    DOI: https://doi.org/10.17358/jabm.12.2.588

  • An Extension of the Theory of Planned Behavior: the Role of Environmental and Economic Benefit in Shaping Purchase Intentions of Electric Motorcycles in West Java

    Eka Septiarini, Tania Adialita, Sarah Febrina Yolanda
    599
    DOI: https://doi.org/10.17358/jabm.12.2.599

  • Transformation Toward Entrepreneurial University: Enhancing the Sustainability of Private Universities Through Soft System Methodology

    Indah Kusuma Hayati, Muhammad Syamsul Maarif, Illah Sailah, Nimmi Zulbainarni
    613
    DOI: https://doi.org/10.17358/jabm.12.2.613

  • Do Geopolitical Shocks Shape Sectoral Stock Performance? Evidence from Indonesia’s Emerging Market

    Anggi Mayang Sari, Linda Karlina Sari, Tanti Novianti
    624
    DOI: https://doi.org/10.17358/jabm.12.2.624

  • The Effect of Green Knowledge, Green Awareness, Strategic Orientation, and Government Regulation on Business Sustainability of Culinary MSMEs in Bogor City

    Nurul Hidayati, Amberly Anadya Prames, Nisa Zahra, Heti Mulyati, Derry Dardanella, Rika Zahera
    645
    DOI: https://doi.org/10.17358/jabm.12.2.645

  • The Influence of Price, Health Concern, and Customer Experience on Repurchase Intention of Mouthwash Products Post-Pandemic Period

    Agil Pratama, Megawati Simanjuntak, Nur Hasanah
    662
    DOI: https://doi.org/10.17358/jabm.12.2.662

  • Systematic Literature Review on Talent Management Effectiveness in State-Owned Enterprises (SOES)

    Afifah Inayati, M. Syamsul Ma'arif, Nimmi Zulbainarni, Herien Puspitawati
    673
    DOI: https://doi.org/10.17358/jabm.12.2.673

  • Sosial Media Marketing Effects on Kahf Purchase Intention: Brand Image, Trust, and Perceived Risk

    Mumtahanah Hujjah Rahmayunita, Lilik Noor Yuliati, Popong Nurhayati
    685
    DOI: https://doi.org/10.17358/jabm.12.2.685

  • Determinants of Liquidity Risk in the Banking System: a Systematic Literature Review

    Muhammad Fikra Yafi Ulhaqqi, Noer Azam Achsani, Mohammad Iqbal Irfany
    696
    DOI: https://doi.org/10.17358/jabm.12.2.696

  • The Moderating Role of Religiosity on Green Finance, Trust, and Interest in Green Financial Products

    Ummi Kalsum, Mister Candera, Randy Hidayat, Novia Zahrah, Belliwati Kosim
    708
    DOI: https://doi.org/10.17358/jabm.12.2.708

  • Determinants of Women’s Well-Being : The Mediating Role of Work-Family Conflict and the Moderating Role of Organizational Support

    Naning Kristiyana, Siti Chamidah, Premi Wahyu Widyaningrum, Astutik Dwi Rahayu
    721
    DOI: https://doi.org/10.17358/jabm.12.2.721

  • MSMEs Tax Behavior and Voluntary Tax Compliance: The Role of Adaptive E-Filing and Tax Literacy

    Duryana Duryana, Ekea Multi Febriyanti, Yusri Karmila
    736
    DOI: https://doi.org/10.17358/jabm.12.2.736

  • Factors Influencing Purchase Intention on MSME Product: Social Media Influencers, E-Wom, Online Trust, and the TAM Model Impact on Millenials and Gen Z in Jabodetabek

    Alyanesia Fadhiya Brigin, Arif Imam Suroso, Ririn Wulandari
    748
    DOI: https://doi.org/10.17358/jabm.12.2.748

  • The Effect of KPI-Based Performance Appraisal on Generation Z Employee Performance at the Head Office of PT Basa Inti Persada

    Muhamad Abid, Indra Januar Rukmana, Syawaludin Syawaludin
    758
    DOI: https://doi.org/10.17358/jabm.12.2.758

  • Working Capital Efficiency, Inflation, and Firm Value: Evidence from Emerging Markets

    Iswandi Sukartaatmadja, Muchamad Bachtiar, Edi Nurachmad, Dewi Sarifah Tullah, Hen Su
    770
    DOI: https://doi.org/10.17358/jabm.12.2.770