The Process of Dramatizing Messages in The Formation of a Millionaire Village (Study at Sekapuk Tourism Village, Ujung Pangkah Subdistrict, Gresik Regency)
Abstract
Communication of disseminating stakeholder messages through dramatization aims to improve the economy and people's welfare. This article aims to examine how symbolic convergence in the tourism sector can create social change in the Selo Tirto Giri Tourism Object, Gresik Regency. This study uses the theory of symbolic convergence from Bormann and the theory of structuration from Gidden. This research method uses a qualitative descriptive method with a single case study. The informants of this research were village stakeholders who were determined purposively. Data validity uses source triangulation. Data analysis uses fantasy theme analysis where fantasy messages become the unit of analysis Lindlof and Taylor. The results of the study show that the dramatization of messages is created through fantasy themes, namely awareness of developing regions, getting along in harmony, and prosperous and independent communities. Symbolic convergence is related to the structuration that occurs symbolically in Sekapuk Village. The existence of repeated messages creates a dimension of public awareness that shapes the structure and creates social change. The process of dramatizing messages and structuring forms the tourist attraction of Selo Tirto Giri so that Sekapuk Village, which is a poor village, becomes a Millionaire Village.
References
Adji, S. P. (2018). Konvergensi Simbolik Dalam Kelompok Suporter Bola (Analisis Tema Fantasi Pada Patraspat Smk Negeri 4 Bekasi). In 2018. Universitas Mercu Buana.
Ana. (2020). Wajah SETIGI mencuri perhatian beberapa Stasiun TV. Sekapuk.
Angeline, M. (2016). Symbolic Convergence in A Social Movement: A Case of “Pengumpulan Satu Juta Ktp” by Teman Ahok. Humaniora, 7(4), 535–543. https://doi.org/10.21512/Humaniora.V7I4.3606
Asmor, A. Y., Yusrizal, F., & Saputra, N. (2021). Pariwisata Berbasis Masyarakat di Desa Sekapuk: Sebuah Participatory Action Research. JPPM (Jurnal Pendidikan Dan Pemberdayaan Masyarakat), 8(1), 30–47.
Assidiq, K. A., Hermanto, & Rinuastuti, B. H. (2021). Peran Pokdarwis Dalam Upaya Mengembangkan Pariwisata Halal Di Desa Setanggor. Jurnal Magister Manajemen Unram, 10(1), 1–12.
Astuti, K. (2020). Konvergensi Simbolik Dalam Pengembangan Agrowisata Studi Kasus dalam Komunikasi Kelompok di Desa Wisata Pulesari, Kecamatan Turi, Kabupaten Sleman, Daerah Istimewa Yogyakar. Universitas Sebelas Maret.
Ba, L., & Zhao, W. G. W. (2021). Symbolic Convergence or Divergence? Making Sense of (the Rhetorical) Senses of a University-Wide Organizational Change. Frontiers in Psychology, 12, 2847. https://doi.org/10.3389/FPSYG.2021.690757/BIBTEX
Bales, R. F. (1970). Personality and interpersonal behavior (New York). Holt, Rinehart & Winston.
Beebe, S. A., & Masterson, J. T. (2015). Communication in small groups: Principles and practice (Eleventh). Pearson.
Bormann, E. G. (1983). Symbolic convergence: Organizational communication and culture. In L. L. Putnam & M. E. Pacanowsky (Eds.), Communication and Organizations (pp. 99-122). Beverly Hills, CA: Sage.
Bormann, E. G. (1985). Symbolic Convergence Theory. In Journal of Communication.
Bormann, E. G., Cragan, J. F., & Shields, D. C. (2001). Three Decades of Developing, Grounding, and Using Symbolic Convergence Theory (SCT). Annals of the International Communication Association, 25(1), 271–313. https://doi.org/10.1080/23808985.2001.11679006
Calvillo, V. (2017). Symbolic Convergence in Bracero Corrido Narratives: Ingenta Connect. Spring, 42(1), 99–126.
Camilleri, M. A. (2018). The Tourism Industry: An Overview. 3–27. https://doi.org/10.1007/978-3-319-49849-2_1
Choirunnisa, E., & Prathama, A. (2021). Peran Badan Usaha Milik Desa (Bum Desa) Dalam Mewujudkan Desa Miliarder. Societas: Jurnal Ilmu …, 10(2), 83–97.
Chusna, N. T. (2018). Konvergensi Simbolik dalam Media (Analisis Media Cyber dalam Konvergensi Simbolik di Akun Instagram Teman Ahok Periode 18 Juli 2016-13 Febuari 2017). Universitas Sebelas Maret.
Cragan, J. F., & Shields, D. C. (1981). Applied communication research: A dramatistic approach. Prospect Heights, IL: Waveland Press.
Didi, N. (2020). Dahulu Termiskin, Sekapuk Gresik Kini Jadi Desa Miliarder Berkat Wisata. Liputan6.
Elsakina, R. F., & Yohana, N. (2016). Konvergensi Simbolik dalam Komunikasi Kelompok Komunitas Stand Up Indo Pekanbaru - Neliti. Jurnal Online Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau, 3(2), 1–14.
Gascon, J., & Mamani, K. S. (2021). Community-based tourism , peasant agriculture and resilience in the face of COVID-19 in Peru. Journal of Agrarian Change, April, 1–16. https://doi.org/10.1111/joac.12447
Giordano, S. (2020). Rural development and sustainable tourism : A case for family farming in the Alta Murgia National Park (Italy). Agritourism, Wine Tourism, and Craft Beer Tourism, 52–72. https://doi.org/10.4324/9780429464102-5
Gusrinda Gusrinda, & Fitriani, E. (2021). Pokdarwis: Agen Pengembangan Wisata Geopark Ranah Minang Silokek. Culture & Society : Journal of Anthropological Research, 2(3), 123–129.
Gyimóthy, S. (2013). Symbolic convergence and tourism social media. Tourism Social Science Series, 18, 55–71. https://doi.org/10.1108/S1571-5043(2013)0000018006/FULL/XML
Hampton, M., & Clifton, J. (2017). Tourism in Indonesia. In C. M. Hall & S. Page (Eds.) The Routledge handbook of tourism in Asia (pp. 181-190). Abingdon: Routledge.
Henningsen, D. D., & Henningsen, M. L. M. (2017). Does Brainstorming Promote Cohesiveness? How the Rules of Brainstorming Mirror Symbolic Convergence. Communication Reports, 31(2), 103–114. https://doi.org/10.1080/08934215.2017.1394476
Heryanto, G. G. (2021). Strategi Literasi Politik: Sebuah Pendekatan Teoritis dan Praktis. IRCiSoD.
Hidayatullah, S., Rachmawati, I. K., & Khouroh, U. (2017). The Effectivity of “ Pokdarwis ” Role on Successfully Marketing of Tourism Village Towards “ Mega Tourism : Batu City For The World .” International Conference “Sustainable Development Goals 2030 Challenges and Its Solutions", August, 978–979.
Hossain, M., Islam, M. T., Momin, M. A., Nahar, S., & Alam, M. S. (2018). Understanding Communication of Sustainability Reporting: Application of Symbolic Convergence Theory (SCT). Journal of Business Ethics 2018 160:2, 160(2), 563–586. https://doi.org/10.1007/S10551-018-3874-6
Ihlen, Ø., & Heath, R. L. (2018). Introduction,” in The Handbook of Organizational Rhetoric and Communication. John Wiley and Sons, Inc., 1–13.
Imarshan, I. (2021). Konvergensi Simbolik Komunitas Pageant Lovers Indonesia di Instagram. Jurnal Komunikasi Global, 10(2), 180–196. https://doi.org/10.24815/jkg.v10i2.21688
Kabote, F. (2020). Contribution of Domestic Tourism to Sustainable Tourism Development. In Tourism. IntechOpen. https://doi.org/10.5772/INTECHOPEN.93646
Kartikawangi, D. (2017). Symbolic convergence of local wisdom in cross–cultural collaborative social responsibility: Indonesian case. Public Relations Review, 43(1), 35–45. https://doi.org/10.1016/j.pubrev.2016.10.012
Kemenparekraf. (2020). Rencana Strategis 2020-2024. In Kemenparekraf.
Kemenparekraf. (2021). Desa Sekapuk Gresik, Desa Miliarder Hasil Gotong Royong Warga. Kemenparekraf.Go.Id.
Kurniatmastria, A. M., & Sulistyani, H. D. (2021). Konvergensi Simbolik dan Sense of Community pada Kelompok Gamer Dota 2. Uniwersytet Śląski, 9(3), 243–253. https://doi.org/10.2/JQUERY.MIN.JS
Laraswati, Pradipta, M. P. Y., & Wahyuningsih, H. (2020). Pemberdayaan Masyarakat Melalui Pokdarwis Untuk Mengembangkan Desa Wisata Sumberbulu Di Desa Pendem Mojogedang Karanganyar. Jurnal Pariwisata Indonesia, 16(1), 58–69.
Lenao, M. (2015). Challenges facing community-based cultural tourism development at Lekhubu Island, Botswana: a comparative analysis. Current Issues in Tourism, 18(6), 579–594. https://doi.org/10.1080/13683500.2013.827158
Lestari, A. P., & Setiawan, Y. B. (2020). Komunikasi dan strukturasi gender petani di era revolusi industri 4.0. Jurnal Kajian Komunikasi, 8(2), 141–151. http://jurnal.unpad.ac.id/jkk/article/view/25732
López-Guzmán, T., Sánchez-Cañizares, S., & Pavón, V. (2011). Community - based tourism in developing countries: A case study. Tourismos, 6(1), 69–84.
Miles, M. B., & Huberman, M. A. (2014). Analisis Data Kualitatif Buku Sumber Tentang Metode-Metode Baru. Penerjemah, Tejejep Rohendi Rohidi. Cetakan Pertama. Universitas Indonesia.
Moleong, L. (2005). Metode Penelitian Kualitatif. Edisi revisi. PT Remaja Rosdakarya.
Muliyono, A., & Marbun, R. (2021). Symbolic Dominance in the Criminal Law Enforcement Indonesia: Convergence Between the Trinity of Power and Truth-Games. Proceedings of the 2nd International Conference on Law Reform (INCLAR 2021), 590, 45–50. https://doi.org/10.2991/ASSEHR.K.211102.165
Müllera, S., Hucka, L., & Markovab, J. (2020). Sustainable community-based tourism in cambodia and tourists’ willingness to pay. Austrian Journal of South-East Asian Studies, 13(1), 81–101. https://doi.org/10.14764/10.ASEAS-0030
Nugraheni, B. D., Dwi, I., Nurhaeni, A., Andre, ;, & Rahmanto, N. (2020). Symbolic Convergence and Community Based Tourism. International Journal of Multicultural and Multireligious Understanding, 7(8), 575–587. https://doi.org/10.18415/IJMMU.V7I8.1904
Olufowote, J. O. (2006). Rousing and redirecting a sleeping giant: Symbolic Convergence Theory and Complexities in the Communicative Constitution of Collective Action. Management Communication Quarterly, 19(3), 451–492. https://doi.org/10.1177/0893318905280326
Olufowote, J. O. (2017). “Symbolic convergence theory,” in The International Encyclopedia of Organizational Communication (eds. C. R. Scott and L. Lewis (ed.)). United States: Wiley.
Perreault, M. F., & Perreault, G. (2019). Symbolic Convergence in the 2015 Duggar Scandal Crisis Communication. Https://Doi.Org/10.1080/15348423.2019.1678945, 18(3), 85–97. https://doi.org/10.1080/15348423.2019.1678945
Pinheiro, M. K., & Souveyet, C. (2019). Is Group-Awareness Context-Awareness?: Converging Context-Awareness and Group Awareness Support. International Journal of E-Collaboration (IJeC), 15(3), 1–9. https://doi.org/10.4018/IJeC.2019070101
Pramana, P. D., Utari, P., & Naini, A. M. I. (2021). Symbolic convergence of #ClimateCrisis: A content analysis of Greenpeace Indonesia campaign on Instagram. IOP Conference Series: Earth and Environmental Science, 724(1), 012101. https://doi.org/10.1088/1755-1315/724/1/012101
Prasanti, D., & Indriani, S. S. (2019). Analisis Etnografi Virtual Tentang Proses Komunikasi Kesehatan Ibu dan Anak dalam Whatsapp Group “ Tentang Anak .” 12(2), 178–188.
Putri, D. W., & Maulida, D. M. (2017). Analisis Strategi Perencanaan Pesan Pada Akun Instagram E-Commerce @thekufed THE. THE MESSENGER, 9(1), 70–78.
Ramakrishna, S., Hall, C. M., Esfandiar, K., & Seyfi, S. (2020). A systematic scoping review of sustainable tourism indicators in relation to the sustainable development goals. Journal Sustainable Tourism, 1021. https://doi.org/10.1080/09669582.2020.1775621
Rantung, F. (2021). Sandi Uno Gelar Lomba Desa Wisata untuk Pemulihan Ekonomi. Sindonews.
Rewindinar, Triputra, P., & Napitupulu, F. (2020). Hashtag Construction as Product of Symbolic Convergence: Berger and Luckmann’s Approach. Journal of Education, Society and Behavioural Science, 33(11), 1–14. https://doi.org/10.9734/jesbs/2020/v33i1130267
Rustamaji, M., Santoso, B., Kristiyadi, K., Yulianti, S. W., & Herdyanto, E. (2020). Pemberdayaan Pokdarwis Desa Sidowayah Berbasis Penguatan Branding Di Era Revolusi Industri 4.0. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility (PKM-CSR), 3, 1123–1130. https://doi.org/10.37695/pkmcsr.v3i0.944
Salim, A. (2020). Raih Penghargaan Anugerah Pesona Pariwisata Daerah 2020, Setigi Gresik Bersanding Borobudur. Jatimnet.Com.
Simons, H. (2009). Case Study Research in Practice. Sage.
Siregar, K. H., & Ritonga, N. (2021). Pariwisata Halal: Justifikasi Pengembangan Pembangunan Pariwisata Berkelanjutan. Jurnal Kajian Ekonomi Dan Kebijakan Publik, 6(1).
Stones, R. (2021). Anthony Giddens, Structuration Theory, and Radical Politics. In The Cambridge Handbook (Issue May, pp. 395–421). Cambridge University Press.
Suprapto. (2013). Metode Penelitian Ilmu Pendidikan dan Ilmu-ilmu Sosial. CAPS (Center for Academic Publishing Service).
Tolkach, D., & King, B. (2015). Strengthening Community-Based Tourism in a new resource-based island nation: Why and how? Tourism Management, 48, 386–398. https://doi.org/10.1016/j.tourman.2014.12.013
Utami, B. S. A., & Kafabih, A. (2021). Sektor Pariwisata Indonesia Di Tengah Pandemi Covid 19. JDEP (Jurnal Dinamika Ekonomi Pembangunan), 4(2), 383–389.
Wang, W. T., & Hung, H. H. (2019). A Symbolic Convergence Perspective for Examining Employee Knowledge Sharing Behaviors in Company-Hosted Virtual Communities. Https://Services.Igi-Global.Com/Resolvedoi/Resolve.Aspx?Doi=10.4018/IRMJ.2019040101, 32(2), 1–27. https://doi.org/10.4018/IRMJ.2019040101
Wardhana, A. T., Syahid, A., Rizalzi, D., Kartiko, F. R., Lestari, I., Tekmau, J. valerius, Grasella, L., Nurul, R., Kastera, V., & Sari, A. S. (2019). Pemanfaatan Lahan Bekas Tambang Pt. Polowijo Gosari Sebagai Geo Wisata Karst Kab. Gresik, Provinsi Jawa Timur. Jurnal Online Internasional & Nasional Universitas 17 Agustus 1945 Jakarta, 53(9), 1689–1699.
Yin, R. K. (2011). Qualitative Research from Start to Finish. Guilford.
Zhao, W. (2017). Protest in style: Exploring multimodal concision in rhetorical artifacts. Research in the Sociology of Organizations, 54A(November 2017), 119–149. https://doi.org/10.1108/S0733-558X2017000054A005
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a
This work is licensed under a Creative Commons Attribution 4.0 International License. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. - Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
.png)
