Pelatihan Online Membuat Brosur Melalui Imooji untuk Mendukung Promosi UMKM Selama Pandemi Covid-19

Abstract

Micro, Small and Medium Enterprises (MSMEs) are productive business activities owned by
individuals or individual business entities that contribute to Gross Domestic Product (GDP).
Productivity of MSMEs during the pandemic has decreased due to reduced buying power and
decreased demand resulting in decreased business profit. This requires efforts to increase MSME
productivity through online promotion using brochures (Imooji). Imooji is an online tool that can
be used to create brochures, invitations to events, and product/service catalogs for free. This training
aims to offer knowledge about the procedures for making digtal brochures to MSMEs during the
Covid-19 pandemic. This training activity was held online through the Whatsapp group with 20
MSME participants from Bogor. This online training activity is divided into four sessions, the first
session is of material presentation, the second session is of video screening, the third session is of
discussion, and the fourth session is of training evaluation. The impact felt by MSMEs during the Covid-19 pandemic is that people's purchasing power declined by 66.7%, then income decreased by
58.3%. The evaluation of this online training activity involved 12 respondents (10 women and 2
men). This online training activity was able to increase the knowledge of MSMEs with the
percentage of 66.7% of MSMEs understanding of the training material. This became the basis of the
ability of MSMEs after the training is carried out in order to make online brochures of products and
services with an attractive appearance.