Peluang, Potensi, dan Pengembangan Bisnis Bersama Komunitas Masyarakat Cinta Bogor melalui Seminar Kewirausahaan dan Pengenalan Produk

Fadhila  Akmaliyah; Siti  Jahroh; Lokita Rizky  Megawati; Achmad  Fadillah; Anita Primaswari  Widhiani; Popong  Nurhayati; Alfa  Chasanah; Retnaningsih Retnaningsih; Febriantina  Dewi

Fadhila Akmaliyah IPB University
Siti Jahroh IPB University
Lokita Rizky Megawati IPB University
Achmad Fadillah IPB University
Anita Primaswari Widhiani IPB University
Popong Nurhayati IPB University
Alfa Chasanah IPB University
Retnaningsih Retnaningsih IPB University
Febriantina Dewi IPB University

Abstract

One of the sectors that can be developed in the economic improvement of Indonesia is small and medium enterprises (SME) sector. Strengthening several important aspects that must be applied in business activities such as digital advertising, marketing strategy, accounting and taxation. The purpose of this activity is to encourage participants who do not have a business to be motivated and increased business for those who already have a business. The event was held with the business school and partnered with the Bogor Love Society (MCB). Through this activity, it is expected to motivate partners to encourage local products to be the flagship product of Bogor. Furthermore, there has been an increased motivation for participants and partners to entrepreneurship and improve the quality of their products.

Keywords: business, economy, products, UKM

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Author Biographies

Fadhila Akmaliyah, IPB University

Fasilitator Stasiun Lapang Agro Kreatif Lembaga Penelitian dan Pengbdian kepada Masyarakat, Institut Pertanian Bogor

Siti Jahroh, IPB University