Pengembangan Desa Wisata Menggunakan Soar Model: Studi Kasus Desa Sekaroh Lombok Timur

Rizal Kurniansah

doi:10.29244/jp2wd.2023.7.3.299-309

Rizal Kurniansah Program Studi Diploma Pariwisata, Fakultas Ekonomi dan Bisnis, Universitas Mataram, Jalan Majapahit Nomor 62, Gomong, Kecamatan Selaparang, Kota Mataram, Indonesia

DOI: https://doi.org/10.29244/jp2wd.2023.7.3.299-309

Keywords: Analysis, Rural Tourism, Sekaroh, SOAR

Abstract

Rural tourism is a priority to be developed by the government of the republic of Indonesia, this
momentum is an opportunity for villages in Indonesia to develop into tourist villages and improve
the community’s economy through tourism. Sekaroh tourism village is one of the rural tourism that
has the opportunity to become a tourist village. To make Sekaroh village a tourist village, various
studies are needed to develop it towards a better direction. Therefore, the purpose of this research
is to formulate a strategy to develop Sekaroh village. This type of research is qualitative research
with data collection methods used, namely observation, interviews, documentation and focus group
discussions. Meanwhile, the data analysis used is SOAR analysis (strength, opportunitie, aspiration
and result). Based on the study that has been done, there are five recommendations in developing
Sekaroh village, among others, the formulation of village development planning through
collaboration between stakeholders. Creating village branding into a marine tourism village,
increasing community capacity through training in collaboration with academics and practitioners
in the field of tourism, holding various tourism events regularly and scheduled into the calendar of
events so as to attract many tourists to visit, and involving community groups in developing Sekaroh
village, with the existence of tourism activities can have a significant impact on improving the
economy of the local community.

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