Efforts to develop the sustainable use of Timor deer can be carried out in situ, such as through the management of Natural Tourism Parks and ex-situ through captivity. The existence of the Timor deer and its breeding effort in the Gunung Tunak TWA is intended as an effort to provide tourist attractions which are the primary mandate of the management of the Gunung TWA. Utilization that is carried out needs to pay attention to the principles of leadership and the welfare of the animals. Apart from the biological technical perspective related to the management aspect of the Timor deer, another essential thing that needs to be studied is the economic valuation of the existence of the Timor deer as a tourist attraction in TWA Gunung Tunak. The purpose of this study is to analyze the economic valuation of the Timor deer as a tourist attraction using the methods of observation, interviews, accidental sampling, and data analysis using the calculation of willingness to pay, chi-square test, and bidding game. The results showed that the average economic value of Rp. 21.162 with an estimate of Rp. 52.853.167 in a year based on admission. This research is expected to add and enrich information related to the economic value of Timor deer in the context of developing utilization as a tourist attraction in TWA Gunung Tunak.
Key words: Rusa timorensis, bidding game, willingness to pay, focal animal sampling
Authors submitting manuscripts should understand and agree that, upon publication, the manuscripts will be licensed under a Creative Commons Attribution (CC BY) license. This means that others are free to share, adapt, and build upon the work for any purpose, even commercially, as long as they give appropriate credit to the authors for the original creation.