Efektivitas Komunikasi Pemuka Pendapat Kelompok Tani dalam Menggunakan Teknologi Usahatani Padi (Kasus di Kecamatan Kupang Tengah Kabupaten Kupang NTT)
Abstract
Communication effectiveness opinion leader of farmer groups in uses rice farming technology: case at KupangTengah district Kupang regency Nusa Tenggara Timur province. The Research objectives are: (1) to expose opinionleader characteristics, as well as using information source, (2) to detect communication effectiveness among opinionleader, (3) to evaluate applying rice farming technology, (4) to analize to relationship among characteristics,information source, and frequency leader to leader employing, communication effectiveness practicing ricetechnology to farmer at Kupang Tengah district Kupang regency Nusa Tenggara Timur province. Research wasdesigned in descriptive correlation survey method. The data was collecting during March to May 2008.Thepopulation was the entire opinion leader from five rice farmer groups. Total respondents were 99 persons. Data wasanalyzed by rank Spearman statistical test. Result indicated: (1) leader characteristics was potentially enough toapply rice technology, (2) mass media utilization as source of information waslimited, (3) introduce rice technologyby leader, indicating more effective, (4) several characteristics factors which are significantly correlated positivelyas well as negatively to communication effectiveness: social participation, formal education, family size, attitude,social status, farm size, mass media utilization and contact to extension agent.Metrics
Downloads
Copyright Notice
Authors who publish with this journal agree to the following terms:
1. Authors contributing to Jurnal Komunikasi Pembangunan retain copyright to their articles but agree to publish them under a a Creative Commons Attribution-Non Commercial- ShareAlike (CC BY-NC-SA)
2. Authors retain the copyright to their work. Users may read, copy and distribute the work in any form, provided the authors and the journal are appropriately credited or cited.
3. Authors are permitted and encouraged to post their articles, after publication, to personal and/or institutional websites and to archive their articles in institutional or funder repositories to insure even greater public access. Supplementary material should also be included when applicable. In addition, authors are permitted to post pre-print versions of their articles to institutional websites, repositories and similar (on the condition that all bibliographic information is also provided). However, authors are not allowed to send their manuscript to other scientific journals once it has been decided to be reviewed by reviewers at Jurnal Komunikasi Pembangunan (Jurnal KMP).
Read our instruction for authors for more information.