Terpaan Iklan Televisi Dan Sikap Ibu Rumah Tangga Di Pedesaan Terhadap Makanan Olahan Pabrik
AbstractTV food advertisements are designed to cultivate positive portrait of the food advertised. Married rural women have dominant role in providing food for family and more possibility to make TV as the main source of information about food. The study aimed to examine the exposure of TV advertisements about industrial processed food on married rural women, the attitude of married rural women towards industrial processed food, and to analyse relationship between the exposure of TV advertisements and the attitude towards industrial processed food. Based on a survey conducted on 104 married rural women with children,
who were TV audience and aged 20-60 in Curugbitung Village, Nanggung District, Bogor Regency, it was known that TV food advertisements exposure of respondents were moderate (56%) and high (44%), while their attitude towards industrial processed food were positive (27%) and neutral (73%). A highly significant positive correlation (r = 0.254, p < 0.01) between TV food advertisements and attitude towards industrial processed food on respondents was revealed by Spearman’s rank test. The results implicated that food TV
advertisements were not respondents’ main source of information about food. Analysis of total food TV content and interpersonal information channel of married rural women would be necessary.
Keywords : attitude, exposure, processed food, rural women, TV advertisement
Authors who publish with this journal agree to the following terms:
1. Authors contributing to Jurnal Komunikasi Pembangunan retain copyright to their articles but agree to publish them under a a Creative Commons Attribution-Non Commercial- ShareAlike (CC BY-NC-SA)
2. Authors retain the copyright to their work. Users may read, copy and distribute the work in any form, provided the authors and the journal are appropriately credited or cited.
3. Authors are permitted and encouraged to post their articles, after publication, to personal and/or institutional websites and to archive their articles in institutional or funder repositories to insure even greater public access. Supplementary material should also be included when applicable. In addition, authors are permitted to post pre-print versions of their articles to institutional websites, repositories and similar (on the condition that all bibliographic information is also provided). However, authors are not allowed to send their manuscript to other scientific journals once it has been decided to be reviewed by reviewers at Jurnal Komunikasi Pembangunan (Jurnal KMP).
Read our instruction for authors for more information.