Inovasi Penerapan Dan Faktor Pendukung Agribisnis Hortikultura
Implementation Innovation And Supporting Factors Horticulture Agribusiness
Abstract
Konsep industrialisasi pertanian perdesaan merupakan konsep pembangunan yang mencerminkan kesatuan industri pertanian yang terintegrasi dengan output berupa produk yang memiliki nilai tambah ekonomi yang besar. Tujuan penelitian adalah (1) Mendeskripsikan kegiatan agribisnis hortikultura pada subsektor hilir agribisnis hortikultura yang telah dilakukan petani (2) Menganalisis tingkat penerapan inovasi industrialisasi pertanian hortikultura pedesaan (3) Menganalisis pengaruh faktor kegiatan subsektor hilir dan penerapan industrialisasi pertanian pedesaan. Metode penelitian meliputi analisis kuantitatif dan kualitatif. Populasi penelitian petani hortikultura sebanyak 30 responden yang dilakukan secara purposive pada kelompok Bakti Mandiri di Desa Sukajadi. Penentuan sampel dilakukan secara sensus terhadap 30 orang anggota kelompok Bakti Mandiri yang menjalankan agribisnis hortikultura. Pengumpulan data dilakukan dengan cara purposive sampling melalui wawancara dengan menggunakan kuesioner. Analisis data menggunakan deskriptif kualitatif berupa persentase dan regresi berganda untuk menggambarkan kegiatan subsektor hilir, tingkat penerapan IPP dan faktor-faktor yang mempengaruhinya. Hasil penelitian menunjukkan bahwa (1) Pemasaran disusun oleh kelompok dengan penjualan langsung ke pedagang pengumpul, kemudian dijual kembali ke pengecer di pasar sentral. (2) Ciri inovasi penerapan industrialisasi pertanian pedesaan dengan pemanfaatan tempat, waktu dan kepemilikan pada fungsi pemasaran sudah berjalan dengan baik, sedangkan secara perubahan bentuk (pengolahan) belum terlaksana. (3) Dukungan penyuluhan berkontribusi dalam pelaksanaan industrialisasi pertanian pedesaan. Penerapan industrialisasi pertanian pedesaan dalam kondisi optimal terutama swadaya melalui ketua kelompok tani.
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