Private Extensionists’ Role in an Effort to Achieve SDGs through Peri-Urban Community Empowerment

  • Sumardjo IPB University
  • Adi Firmansyah LPPM IPB University
  • Leonard Dharmawan IPB University
Keywords: Agriculture, Community Empowerment, Private Extensionist

Abstract

Infrastructure development has forced the transformation of rural farming communities to peri-urban communities and impacted community unreadiness. In Presidential Decree No. 59/2017, the Sustainable Development Goals (SDGs) have been set as indicators of Indonesia's development. Private extensionists have a fundamental role in community empowerment as the implementation of Corporate Social Responsibility (CSR) in large companies. This research has built an alternative concept of private extensionists in the SDGs. The research objectives are to analyze the role of private extensionists in community empowerment through self-social engineering and to analyze the impact of community empowerment on the SDGs' achievement. The research method used is participatory action research supported by a cybernetic approach: participant-observer, triangulation techniques, and focus group discussion (FGD). The results showed that private extensionists' implementing the concept of self-social engineering effectively empowered the community. This effectiveness occurs by placing the community as the subject of creative social energy in empowerment. This is in line with the application of the participatory communication paradigm and dialogue, which causes a communication convergence between participants. The peri-urban community empowerment approach in organic farming development positively impacts the achievement of SDGs.

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Author Biographies

Sumardjo, IPB University

Department of Communication and Community Development Science

Adi Firmansyah, LPPM IPB University

Center for Alternative Dispute Resolution and Empowerment (CARE)

Leonard Dharmawan, IPB University

Vocational School

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Published
2022-09-08
How to Cite
Sumardjo, FirmansyahA., & DharmawanL. (2022). Private Extensionists’ Role in an Effort to Achieve SDGs through Peri-Urban Community Empowerment . Jurnal Penyuluhan, 18(02), 296-306. https://doi.org/10.25015/18202240906