Performa Komunikasi dalam Pengembangan Kapasitas Kewirausahaan Sosial pada Badan Usaha Milik Desa (BUMDes) Panggung Lestari Desa Panggungharjo, Kabupaten Bantul

  • Kusuma Satria Universitas Katolik Indonesia Atma Jaya
  • Aida Vitayala S Hubeis IPB University
  • Sarwititi Sarwoprasodjo IPB University
  • Basita Ginting Universitas Atma Jaya
  • Risyart A Far Far Universitas Pattimura
Keywords: Communication Performance, Social Enterpreneurship, Village Owned Enterprises

Abstract

Village-Owned Enterprises (BUMDes) is an institution that focuses on the economy that was formed in rural Indonesia through the use of local resources. The study aims to (1) to analyze the communication performance of members in constructing organizational culture on the dimensions ritual, desire, social, political and enculturation in the Panggungharjo BUMDes Village. (2) Analyzing communication performance developing social entrepreneurship capacity on the dimension of social value in Panggungharjo BUMDes business units. The study using the qualitative approach through interviews with 20 informants consisting of advisors, supervisors, BUMDes managers and community groups in collaboration with Panggungharjo BUMDes, Bantul Regency. The results showed that performance communication of members business units in constructing the organizational culture of BUMDes Panggungharjo Village through the dimensions of task rituals, personal rituals and social rituals. All potential rituals run well in the flexibility of tasks between sections, divisions, units and forge togetherness and intimacy among members and managers. Communication performance in BUMDes includes political performance, enculturation, social performance and desire performance. Communication performance functions well in instilling the values ​​of social entrepreneurship through exemplary and togetherness. Communication performance developing social entrepreneurial capacity in the dimension social value is togetherness in the growth of local economic activity.

Downloads

Download data is not yet available.

Author Biographies

Kusuma Satria, Universitas Katolik Indonesia Atma Jaya

Program Studi Ilmu Komunikasi

Aida Vitayala S Hubeis, IPB University

Program Studi Komunikasi Pembangunan Pertanian dan Pedesaan

Sarwititi Sarwoprasodjo, IPB University

Program Studi Komunikasi Pembangunan Pertanian dan Pedesaan

Basita Ginting, Universitas Atma Jaya

Program Studi Ilmu Komunikasi

Risyart A Far Far, Universitas Pattimura

Program Studi Penyuluhan Pertanian

References

Anggraeni MRRS. 2016. Peranan Badan Usaha Milik Desa (Bumdes) Pada Kesejahteraan Masyarakat Pedesaan Studi Pada Bumdes Di Gunung Kidul, Yogyakarta. Modus. 28(2):155.doi:10.24002/modus.v28i2.848.

Bungin B. 2015. Komunikasi pariwisata; Pemasaran Communication.

Chang C-L. 2015. Entrepreneurial orientation, communication strategies, and new product success: A theoretic model. Acad. Strateg. Manag. J. 14(1).

Das DC. 2014. Prospects and Challenges of Rural Entrepreneurship Development in NER-A Study. 6959(178):178–182.

Denzin NK, Lincoln YS. 2011. The Sage handbook of qualitative research. sage.

Deshwal S. 2015. Understanding the youth for embracing rural entrepreneurship as a career. Int. J. Appl. Res. 1(13):579–581.

Joseph OO, Kibera F. 2019. Organizational Culture and Performance : Evidence From Microfinance Institutions in Kenya. .doi:10.1177/2158244019835934.

Karim MR, Islam MT, Talukder B. 2020. COVID-19′s impacts on migrant workers from Bangladesh: In search of policy intervention. World Dev. 136:105123.doi:10.1016/j.worlddev.2020.105123.

Kashani SJ, Mesbah A, Mahmoodi S. 2015. Analysis of barriers to agricultural entrepreneurship development from the perspective of agricultural entrepreneurs in Qazvin province. J. Appl. Environ. Biol. Sci. 5(12):47–55.

Larentis F, Antonello CS, Slongo LA. 2018. Organizational culture and relationship marketing: an interorganizational perspective. Rev. Bras. Gestão Negócios. 20:37–56.

McAnany EG. 2012. Saving the world: A brief history of communication for devleopment and social change. University of Illinois Press.

Neuman D. 2014. Qualitative research in educational communications and technology: A brief introduction to principles and procedures. J. Comput. High. Educ. 26(1):69–86.

Olayinka P, Olaoluwa B. 2016. Mass media: the promoter of entrepreneurship opportunity for sustainable development. TLEP Int. Journal, I. 7:44–54.

Pratiwi MB, Novianty I. 2020. Strategi Bertahan Badan Usaha Milik Desa (BUMDes) dalam Pandemi COVID-19 pada Desa Cibodas Kecamatan Lembang Kabupaten Bandung Barat. Pros. 11th Ind. Res. Work. Natl. Semin.:26–27.

Rahmi VA, Fathoni MZ, Ismanto H. 2020. PENDEKATAN BISNIS BUMDES BERKEMAJUAN DI KONDISI. 3(2):90–98.

Ramadana C, Ribawanto H, Suwondo. 2013. Keberadaan Badan Usaha Milik Desa (BUMDES) Sebagai Penguatan Ekonomi Desa. J. Adm. Publik Mhs. Univ. Brawijaya. 1(6):1068–1076.

Rus M, Rusu DO. 2015. The Organizational Culture in Public and Private Institutions. Procedia - Soc. Behav. Sci. 187:565–569.doi:10.1016/j.sbspro.2015.03.105.

Safitri FA, Susilowati E, Mahmudah S. 2016. Tinjauan Yuridis Terhadap Pegelolaan dan Pertanggungjawaban Badan Usaha Milik Desa (BUMDES) yang Belum Berbadan Hukum (Studi Di Kabupaten Semarang). Diponegoro law Rev. 5(2):1–17.

[UU] Undang-Undang Nomor 6 Tahun 2014 Tentang Desa. 2014

[UU] Undang Undang Nomor 22 Tahun 1999 Tentang Pemerintah Daerah. 1999.

[UU] Undang-Undang Nomor 32 Tahun 2004 Tentang Pemerintah Daerah. 2004

Wilkins KG. 2014. Advocacy communication. Handb. Dev. Commun. Soc. Chang.:57–71.

Published
2022-11-02
How to Cite
SatriaK., Vitayala S HubeisA., SarwoprasodjoS., GintingB., & A Far FarR. (2022). Performa Komunikasi dalam Pengembangan Kapasitas Kewirausahaan Sosial pada Badan Usaha Milik Desa (BUMDes) Panggung Lestari Desa Panggungharjo, Kabupaten Bantul. Jurnal Penyuluhan, 18(02), 370-384. https://doi.org/10.25015/18202240721