Persepsi Petani terhadap Implementasi Teknologi Informasi dan Komunikasi dalam Penyuluhan Pertanian

  • Zulham Sirajuddin Universitas Ichsan Gorontalo
  • Pepi Liskawati Kamba Universitas Ichsan Gorontalo
Keywords: Agricultural Extension, ICT, TAM

Abstract

In the era of Industry 4.0, the use of Information and Communication Technology (ICT) is vital in agricultural extension. However, there are still variations in the use and adoption of ICTs at the  farmer levels as not every region can optimize the use of ICT in agricultural extension. This study aims to identify the diversity of access to ICT by farmers, and identify farmers' perceptions of the use of ICT. This study used a survey method with quantitative descriptive data analysis, distributed to 73 sample respondents. The questionnaire was compiled using the Technology Acceptance Model (TAM) theory lens, using two aspects in analyzing technology acceptance: perceived usefulness and perceived ease of use. The results showed that the use of smartphones by farmers was high with access ownership above 60%. ICT is well accepted by respondents compared to conventional media. There is a significant relationship between the education level of farmers and perceived ease of use, with a correlation coefficient of .322. It can be concluded that smartphones have considerable potential to be used in agricultural extension, and there is a need of strategy to improve the ease of use of smartphones for farmers with low education level.

Downloads

Download data is not yet available.

Author Biography

Pepi Liskawati Kamba, Universitas Ichsan Gorontalo

Universitas Ichsan Gorontalo

References

Aldosari, F., Al Shunaifi, M. S., Ullah, M. A., Muddassir, M., & Noor, M. A. (2019). Farmers’ perceptions regarding the use of Information and Communication Technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan. Journal of the Saudi Society of Agricultural Sciences, 18(2), 211–217. https://doi.org/10.1016/j.jssas.2017.05.004

Ashari, Sharifuddin, & Abidin, M. Z. (2018). Factors determining organic farming adoption: International research results and lesson learned for Indonesia. Forum Penelitian Agro Ekonomi, 35(1), 45–58. https://doi.org/10.21082/fae.v35n1.2017.45-58

Asosiasi Jasa Penyelenggara Internet Indonesia [AJPII]. (2018). Penetrasi dan Perilaku Pengguna Internet Indonesia. Retrieved from https://apjii.or.id/

Bansal, R., & Sharma, A. K. (2012). E-choupal: Gateway to develop agriculture market. 4D International Journal of IT & Commerce, 1(1), 87.

Cohen, J. (2013). Statistical Power Analysis for the Behavioral Sciences. In Statistical Power Analysis for the Behavioral Sciences. https://doi.org/10.4324/9780203771587

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems. https://doi.org/10.2307/249008

Helmy, Z., Sumardjo, Purnaningsih, N., & Tjitropranoto, P. (2013). Cyber Extension in strengthening the extension workers’ readiness in the regencies of Bekasi and Kuningan, West Java Province. International Journal of Sciences: Basic and Applied Research (IJSBAR), 8(1), 56–66.

Ismilaili, Purnaningsih, N., & Asngari, P. (2015). Tingkat adopsi inovasi Pengelolaan Tanaman Terpadu (PTT) padi sawah di Kecamatan Leuwiliang, Kabupaten Bogor. Jurnal Penyuluhan, 11(1), 49–59.

Kameswari, V. L. V., Kishore, D., & Gupta, V. (2011). ICTs For Agricultural Extension: A Study in the Indian Himalayan Region. The Electronic Journal of Information Systems in Developing Countries. https://doi.org/10.1002/j.1681-4835.2011.tb00339.x

Kim, do K., Chitnis, K., Vasanti, P. N., & Singhal, A. (2007). Opinion leadership in Indian villages and diffusion of E-Choupal. Journal of Creative Communications, 2(3), 345–360. https://doi.org/10.1177/097325860700200305

Lavrakas, P. (2012). Encyclopedia of Survey Research Methods. In Encyclopedia of Survey Research Methods. https://doi.org/10.4135/9781412963947

Materia, V. C., Giarè, F., & Klerkx, L. (2015). Increasing Knowledge Flows between the Agricultural Research and Advisory System in Italy: Combining Virtual and Non-virtual Interaction in Communities of Practice. Journal of Agricultural Education and Extension. https://doi.org/10.1080/1389224X.2014.928226

Mayasari, K., Muljono, P., & Fatchiya, A. (2020). Kepuasan Pengguna Informasi Pertanian Dan Strategi Diseminasi Teknologi Pertanian Melalui Pemanfaatan Aplikasi Itani. Jurnal Penyuluhan, 16(1), 174–184. https://doi.org/10.25015/16202029753

Michels, M., Bonke, V., & Mußhoff, O. (2019). Adoption of herd management smartphone apps in German dairy farming. The 59th Annual Conference of the German Society of Economic and Social Sciences in Agriculture (GEWISOLA), (September), 25–27. Berlin, Germany: GEWISOLA.

Mittal, S., & Mehar, M. (2016). Socio-economic Factors Affecting Adoption of Modern Information and Communication Technology by Farmers in India: Analysis Using Multivariate Probit Model. Journal of Agricultural Education and Extension, 22(2), 199–212. https://doi.org/10.1080/1389224X.2014.997255

Morgan, G. A., Barrett, K. C., Leech, N. L., & Gloeckner, G. W. (2019). IBM SPSS for Introductory Statistics: Use and Interpretation. In IBM SPSS for Introductory Statistics: Use and Interpretation. https://doi.org/10.4324/9780429287657

Mulyandari, R. S. H., Sumardjo, Lubis, D., & Panjaitan, N. (2010). Implementasi Cyber-Extension dalam Komunikasi Inovasi Pertanian. Informatika Pertanian, 19(2), 17–43.

Purwatiningsih, N. A., Fatchiya, A., & Mulyandari, R. S. H. (2018). Pemanfaatan Internet dalam Meningkatkan Kinerja Penyuluh Pertanian di Kabupaten Cianjur. Jurnal Penyuluhan, 14(1), 79–91. https://doi.org/http://dx.doi.org/10.25015/penyuluhan.v14i1.17173

Ramkumar, S., Garforth, C., Rao, S. V. N., & Heffernan, C. (2007). Design and Formative Evaluation of an Information Kiosk on Cattle Health for Landless Cattle Owners. The Journal of Agricultural Education and Extension, 13(1), 7–22. https://doi.org/10.1080/13892240601162007

Sirajuddin, Z. (2019). Pemanfaatan teknologi informasi dan komunikasi (TIK) untuk meningkatkan laju adopsi teknologi pertanian. Telaah literatur. Temu Aplikasi Teknologi Dan Seminar Nasional: Akselerasi Inovasi Pertanian Era Industri 4.0 Mendukung Kawasan Pertanian Sejahtera (SAPIRA).

Sirajuddin, Z., & Martin, R. (2019). Information and Communication Technology (ICT) Proficiency among Extension Agents and its Impact on the Adoption of Cyber-Extension in Indonesia. 35th Annual Conference of AIAEE: Linking, Innovating, Motivating, and Engaging for Resilient Agricultural Systems, 206–208. AIAEE.

Subejo, S., Wati, R. I., Kriska, M., Akhda, N. T., Kristian, A. I., Wimatsari, A. D., & Penggalih, P. M. (2018). Akses, Penggunaan Dan Faktor Penentu Pemanfaatan Teknologi Informasi Dan Komunikasi Pada Kawasan Pertanian Komersial Untuk Mendukung Ketahanan Pangan Di Perdesaan Yogyakarta. Jurnal Ketahanan Nasional, 24(1), 60. https://doi.org/10.22146/jkn.30270

Suratini, S., Muljono, P., & Tri Wibowo, C. (2021). Pemanfaatan Media Sosial untuk Mendukung Kegiatan Penyuluhan Pertanian di Kabupaten Minahasa Provinsi Sulawesi Utara. Jurnal Penyuluhan, 17(1), 12–24. https://doi.org/10.25015/17202132302

Tata, J. S., & McNamara, P. E. (2017). Impact of ICT on agricultural extension services delivery: evidence from the Catholic Relief Services SMART skills and Farmbook project in Kenya. Journal of Agricultural Education and Extension, 24(1), 89–110. https://doi.org/10.1080/1389224X.2017.1387160

Taylor, C., & Miller, G. (2016). Examining eXtension: Diffusion, disruption, and adoption among Iowa State University Extension and Outreach professionals. Journal of Extension, 54(5).

Zhang, Y., Wang, L., & Duan, Y. (2016). Agricultural information dissemination using ICTs: A review and analysis of information dissemination models in China. Information Processing in Agriculture, 3(1), 17–29. https://doi.org/10.1016/j.inpa.2015.11.002

Published
2021-07-29
How to Cite
SirajuddinZ., & Liskawati KambaP. (2021). Persepsi Petani terhadap Implementasi Teknologi Informasi dan Komunikasi dalam Penyuluhan Pertanian . Jurnal Penyuluhan, 17(2), 136-144. https://doi.org/10.25015/17202132676