Hubungan Perilaku Komunikasi dan Pengembangan Kapasitas Pelaku Agribisnis Perikanan Air Tawar di Padang, Sumatera Barat
Abstract
Penelitian ini bertujuan: (1) Menganalisis tingkat konvergensi komunikasi dalam pengembangan kapasitas pelaku agribisnis perikanan air tawar. (2) Menganalisis hubungan perilaku komunikasi dalam mengakses informasi dengan konvergensi komunikasi pengembangan kapasitas pelaku agribisnis perikanan air tawar.Data penelitian dikumpulkan dengan angket/kuesioner dan wawancara kelompok terhadap anggota kelompok pelaku agribisnis. Analisis data dilakukan dengan statistik deskriptif dan inferensial dengan Uji Rank Spearman. Hasil analisis deskriptif terhadap 284 pelaku agribisnis perikanan air tawar menunjukkan bahwa tingkat konvergensi komunikasi dalam pengembangan kapasitas tergolong rendah, ditandai dengan masih rendahnya mutu layanan informasi dan partisipasi pelaku agribisnis dalam berbagi informasi. Pengembangan kapasitas pelaku agribisnis perikanan air tawar dapat dilakukan dengan peningkatan perilaku komunikasi mengakses informasi, karena perilaku komunikasi berhubungan positif dan nyata dengan konvergensi komunikasi dalam pengembangan kapasitas pelaku agribisnis. Kemampuan kontak dengan pihak di luar komunitas dan intensitas penggunaan media merupakan bagian dari perilaku komunikasi yang berperan dalam peningkatan konvergensi komunikasi pelaku agribisnis sehingga perlu mendapat prioritas.
Kata kunci: pengembangan kapasitas, konvergensi komunikasi, akses informasi
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