Green awareness of female consumers towards sustainable products in Indonesia
Abstract
The purpose of this research is to map how green awareness of female consumers on environmentally friendly products. The green product category can be seen from three indicators, namely; the usefulness of products for the environment, product expectations by consumer desires, and the use of raw materials that do not pollute the environment. Green products include a variety of products, ranging from food, beverages, garments/fashion, to household appliances. The research was conducted using quantitative methods in the form of quantitative surveys to map green consumers and female consumers about their decisions on environmentally friendly products. Based on the results of the quantitative descriptive analysis of the four main indicators of the green awareness variable, it is showing good results. Female consumers are interested in environmental issues and show their concern for the environment.
References
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Prastiyo, Yuni. (2016). Pengaruh green marketing tool’s terhadap perilaku pembelian konsumen. E-Jurnal Manajemen Unud, 5 (6), h: 3449-3475.
Putripeni, Mayang P., Suharyono, & Andriani Kusumawati. (2014). Pengaruh green marketing terhadap citra merek dan keputusan pembelian (Studi pada konsumen the body shop mall olympic garden malang). Jurnal Administrasi Bisnis (JAB), 10 (1), 1-10.
Putri, E. O. M. (2017). Pengaruh kesadaran lingkungan, inovasi produk dan persepsi kualitas terhadap niat beli mobil suzuki karimun wagon r ags (Studi pada pengunjung pameran mobil suzuki karimun wagon r ags di royal plaza dan giant margorejo surabaya). Jurnal Ilmu Manajemen, 5(1), 1-9.
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Rahman, M. D. F. (2019). Analisis eco-label terhadap minat beli konsumen pada minuman kemasan. Prosiding Industrial Research Workshop and National Seminar, 10(1), 927–937.
Scherhorn, G. (1993). Consumer’s concern about the environment and its impact on business. Journal of Consumer Policy, 16(2).
Sugiyono. (2015). Metode Penelitian Kombinasi (Mix Methods). Bandung: CV. Alfabeta.
Suki, N. M. (2013). Green awareness efects on consumers purchasing decision: Some insights from malaysia. International Journal of Asia-Pasific, 9(2), 49-63.
Alamsyah, D., Suhartini, T., Rahayu, Y., Setyawati, I., & Hariyanto, O. (2018). Green advertising, green brand image and green awareness for environmental products. IOP Conference Series: Materials Science And Engineering, 434(012160). https://doi.org/10.1088/1757-899x/434/1/012160
Amelia, Kiki. Dwiyanti, Retno. (2020). Consumptive behaviour of fashion based on gender in students at the university muhammadiyah purwokerto. Purwokerto: UM Purwokerto Press.
Arikunto, S. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Balawera, Asrianto. (2013). Green marketing dan corporate social responsibility: Pengaruhnya terhadap keputusan pembelian konsumen melalui minat membeli produk organik di fresh mart kota manado. Jurnal EMBA, 1(4), 2117-2129.
Bar, S., & Gilg, A. (2006). Sustainable lifestyle: framing environmental action in and around the home. Geoforum, 37, 906-920.
Barletta, Martha, (2004), “Marketing to Woman”, PPM: Jakarta.
Boztepe. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, (1).
Creswell, J. W. (2010). Research design: pendekatan kualitatif, kuantitatif, dan mixed. Yogjakarta: PT Pustaka Pelajar.
Dewi, N. M. A. P., & Rahyuda, K. (2018). Pengaruh alat pemasaran hijau terhadap perilaku pembelian konsumen. Doctoral dissertation: Udayana University.
Durif, F., Bolvin, C., & Julien, C. (2010) In search of a green product definition. Inovative Marketing, 6(1).
D’Souza et al. (2006). Green product and corporate strategy an empirical investivigation. Society and Business Review.
Fakhrunissa, R. A., Kusdibyo, L., & Kania, R. (2020, September). Persepsi wanita millennial terhadap produk kecantikan hijau. In Prosiding Industrial Research Workshop and National Seminar, 11(1), 1030-1034.
Ferdinand, Augusty. (2014). Metode Penelitian Manajemen. Semarang: BP Universitas Diponegoro.
Fransson, N., & Graling, T. (1999). Environmental concern: conceptual definition measurement methods and research findings. Journal of Environmental Psychology, 369-382.
Gabriella, D.A., & Sugiarto, A. (2020). Kesadaran dan perilaku ramah lingkungan mahasiswa di kampus. Jurnal Ilmu Sosial dan Humaniora, 9(2), 260-261.
Golkanda. (2013). Bioproducts: consumer’s perception and buying behavior. (Proquest Dissertations Publishing, Tennessee State University, 2013).
Howe, N., &Strauss, W. (2007). The next 20 years: how customer and workforce attitude will evolve. Harvard Business Review.
Hussain, M.A., Khokhar, M.F., & Asad, A. (2014). Green awareness effects on consumer’s purchasing decision: a case of pakistan. Global Journal of Management and Business Research.
Kementerian Lingkungan Hidup dan Kehutanan. (2020). Status Lingkungan Hidup Indonesia 2020. Indonesia: Kementerian Lingkungan Hidup dan Kehutanan.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. New Jersey : John Wiley & Sons, Inc.
Laksmi , A. D., & Wardana, M. (2015). Peran sikap dalam memediasi pengaruh kesadaran lingkungan terhadap niat beli produk ramah lingkungan. E-Jurnal Manajemen Unud, 4(7), 1902-1917.
Lukiarti, M. M. (2019). Pengaruh kepedulian lingkungan dan sikap terhadap minat beli produk hijau (Studi kasus pada konsumen produk hijau di kabupaten rembang). BBM (Buletin Bisnis & Manajemen), 5(1), 15-28.
Lukiarti, M. M. (2021). Dampak environmental concern, advertisment dan electronic word of mouth pada green purchase behavior. Jurnal Manajemen dan Profesional, 2(1), 49-63.
Marcelino, D. (2002). Peranan environment concern dalam meningkatkan green purchase intention konsumen nutrifood di bandung dengan green trust sebagai variabel mediasi. (Skripsi, Telkom University, 2020).
Mourad, Maha & Yasser Serag Eldin Ahmed. (2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management, 15(4), 514-537.
Neuman, W. L. (2013). Metode Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif. Jakarta: PT. Indeks.
Ottman, J. (1993). Green Marketing; Challenges and Opportunites. NTC Business Books.
Parawitha, IGM. Danendra D., & Ni Made Rastini. (2016). Pengaruh strategi green marketing, corporate social marketing dan environmental behavior terhadap green purchasing behaviour. E-Jurnal Manajemen Unud, 5 (10), h: 6457-6486
Prastiyo, Yuni. (2016). Pengaruh green marketing tool’s terhadap perilaku pembelian konsumen. E-Jurnal Manajemen Unud, 5 (6), h: 3449-3475.
Putripeni, Mayang P., Suharyono, & Andriani Kusumawati. (2014). Pengaruh green marketing terhadap citra merek dan keputusan pembelian (Studi pada konsumen the body shop mall olympic garden malang). Jurnal Administrasi Bisnis (JAB), 10 (1), 1-10.
Putri, E. O. M. (2017). Pengaruh kesadaran lingkungan, inovasi produk dan persepsi kualitas terhadap niat beli mobil suzuki karimun wagon r ags (Studi pada pengunjung pameran mobil suzuki karimun wagon r ags di royal plaza dan giant margorejo surabaya). Jurnal Ilmu Manajemen, 5(1), 1-9.
Rahmi, D. Y., Rozalia, Y., Chan, D. N., Anira, Q., & Lita, R. P. (2017). Green brand image relation model, green awareness, green advertisement, and ecological knowledge as competitive advantage in improving green purchase intention and green purchase behavior on creative industry products. Journal of Economics, Business & Accountancy Ventura, 20(2).
Rahman, M. D. F. (2019). Analisis eco-label terhadap minat beli konsumen pada minuman kemasan. Prosiding Industrial Research Workshop and National Seminar, 10(1), 927–937.
Scherhorn, G. (1993). Consumer’s concern about the environment and its impact on business. Journal of Consumer Policy, 16(2).
Sugiyono. (2015). Metode Penelitian Kombinasi (Mix Methods). Bandung: CV. Alfabeta.
Suki, N. M. (2013). Green awareness efects on consumers purchasing decision: Some insights from malaysia. International Journal of Asia-Pasific, 9(2), 49-63.
Authors
DewiW. W. A. and SyaukiW. R. (2023) “Green awareness of female consumers towards sustainable products in Indonesia”, Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management). Bogor, ID, 13(1), pp. 129-139. doi: 10.29244/jpsl.13.1.129-139.
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