The effect of campaign of the plastic bag use reduction policy toward “green behavior” of Bogor City society
Abstract
The Municipal Government of Bogor City issued a regulation in reducing the use of plastic bags to decrease the volume of plastic waste in Bogor City. The regulation has been implemented since December 1st, 2018. This study aims to find out the influence of socialization policy on the awareness, attitudes, and actions of Bogor City Society in reducing the use of plastic bags. This study uses the analysis method of Structural Equation Modeling (SEM). The result of this study demonstrates that there is a positive relationship between policy socialization towards the forming of awareness, attitudes, and actions of Bogor City society in reducing the use of plastic bags, in addition, awareness and eco-friendly attitudes also have a positive influence on the forming of actions to reduce the use of plastic bags. Therefore, for the policy to run effectively, it is necessary to increase policy socialization to increasingly heighten awareness, attitudes, and actions of the Bogor City society in reducing the use of plastic bags.
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