This study tries to identify and analyze the perception of local society towards the effect of tourism industry of Taman Safari Indonesia (TSI) Cisarua-Bogor. The existence of such toursm activity has effected the local society and environment. This study aims at analyzing society’s perception towards the effect of such tourism industry of TSI Cisarua-Bogor. In analyzing such perception towards the effect of tourism industry at Indonesia Safari Park Bogor, descriptive qualitative, SWOT, and Quantitative Strategies Planning Matrix (QSPM) used by seeing the direct and indirect impact as well as the continous strategy. The result of analysis shown that the existence of TSI Cisarua-Bogor tourism had given positive impact to the society particularly in economy aspect, but on the other hand it had also shown its negative impact particularly the condition of its environment. Furtheremore, there had been a formulation of strategy for empowering the local society economy and an optimalization of tourism potency for encouraging society’s ability in preserving the environment.Keywords: socio economic and environmental impacts, tourism, society’s perception, SWOT analysis,QSPM analysis
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