ANALISIS PEMASARAN HASIL HUTAN BUKAN KAYU (HHBK) KENARI DI PULAU MAKIAN PROVINSI MALUKU UTARA
Abstract
Kenari merupakan tanaman buah tropis yang tumbuh Indonesia yang dibudidayakan dan menjadi salah satu hasil hutan bukan kayu (HHBK) unggulan bagi masyarakat setempat khususnya di Pulau Makian Provinsi Maluku Utara. Meskipun tanaman kenari sangat luas penyebarannya dan merupakan HHBK unggulan di Pulau Makian, akan tetapi besarnya peluang pemasaran kenari masih sangat rendah. Hasil penelitian menunjukan bahwa saluran pemasaran kenari di Pulau Makian masih sebatas tingkat kabupaten dan belum dipasarkan dalam skala yang lebih luas. Terdapat tujuh lembaga pemasaran yang berperan dalam pemasaran daging buah kenari, dengan margin pemasaran terbesar terdapat pada saluran pemasaran lima dan tiga dan persentase farmer's share tertinggi terdapat pada saluran pemasaran enam dan tujuh. Jika dilihat berdasarkan tipe pemasaran, hanya terdapat dua tipe pemasaran yaitu pemasaran dua tingkat dan pemasaran tiga tingkat.Metrics
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