Effectiveness, Consumer’s Perception, and Behavior Towards Healthier Choice Logo on Indonesian Instant Noodles in Jakarta
Article Sidebar
-
consumer behavior, consumer perception, effectiveness,, healthier choice logo, instant noodles
Abstract
This study was conducted to identify the availability of instant noodle products with and without the Healthier Choice (HC) logo that reflects Indonesian instant noodles nutrition labelling uptake by the food industry as well as to investigate the logo’s effectiveness in influencing customers to choose healthier noodle products and consumers’ perception and behavior toward the HC logo. Quantitative research consists of a market survey on HC logo usage in 120 instant noodle variants with different brands and an online consumer survey with a voluntary sampling technique involving 458 consumers aged 18‒68 years residing in Jakarta. Nutritional information data (total fat, saturated fat, sodium and sugar) in two groups of products (HC and without HC (WHC) groups) was analyzed using t-test, while the consumer survey data was analyzed using t-test and ANOVA. The confidence level used in statistical analysis was 95%. Of only eleven products that featured the HC logo on the packaging, one did not fulfill the criteria. The t-test showed no significant differences between products “without HC logo” and “with HC logo” groups in all nutrition content except for sodium. The HC logo showed significant difference in effectiveness for different gender and age groups, it was better for women than man, and older (43−58 and 59−68) more effective than younger (16−26 and 27−42). The consumer perception and behavior was more affected the age group 43−58 and 59−68 than 16−26 and 27−42, the level of education group in elementary, junior, and senior high school also post graduate group more influenced than pre-university and bachelor, consumption pattern moderate and frequent better than seldom consumption. Further, the consumer behavior also more influenced all income level group except >IDR20 million group.
References
Fatimah S, Ruhaya S, Fatimah S, Zainudin MA. 2019. Consumer attitude regarding food labeling and perception of Healthier Choice Logo (HCL). Biomed J Sci Tech Res 17(1):12459−12464. https://doi.org/10.26717/BJSTR.2019.17.002936
[FDA RI] Food and Drug Administration Republic of Indonesia. 2021a. Perka BPOM No 20 Tahun 2021 Tentang Label Pangan Olahan. Jakarta (ID): FDA RI.
[FDA RI] Food and Drug Administration Republic of Indonesia. 2021b. Perka BPOM No 26 Tahun 2021 tentang Informasi Nilai Gizi pada Label Pangan Olahan. Jakarta (ID): FDA RI.
Fialon M, Serafini M, Galan P, Kesse-Guyot E, Touvier M, Deschasaux-Tanguy M, Sarda B, Hercberg S, Nabec L, Julia C. 2022. Nutri-score and nutrinform battery: Effects on performance and preference in Italian consumers. Nutrients 14(17):3511. https://doi.org/10.3390/nu14173511
Guthrie J, Mancino L, Lin CTJ. 2015. Nudging consumers toward better food choices: Policy approaches to changing food consumption behaviors. Psychol Market Journal 32(5):501−511. https://doi.org/10.1002/mar.20795
Hesham F, Riadh H, Sihem NK. 2021. What have we learned about the effects of the covid-19 pandemic on consumer behavior? Sustainability 13(8):4304. https://doi.org/10.3390/su13084304
Istiqomah N, Astawan M, Palupi NS. 2021. Assessment of sodium content of processed food available in Indonesia. J Gizi Pangan 16(3):129−138. https://doi.org/10.25182/jgp.2021.16.3.129-138
Izzati N, Ahmad Zawawi NIA, Aziz LHA, Sulong F, Buhari SS, Nor NM. 2022. Validity and reliability of the Healthier Choice Logo (HCL) questionnaires for consumers and industries in Malaysia. Malaysian Journal of Medicine and Health Sciences 18.
Kanter R, Vanderlee L, Vandevijvere S. 2018. Front-of-package nutrition labelling policy: Global progress and future directions. Public Health Nutr 21(8):1399−1408. https://doi.org/10.1017/S1368980018000010
Lassen AD, Lehmann C, Andersen EW, Werther MN, Thorsen AV, Trolle E, Gross, G, Tetens I. 2016. Gender differences in purchase intentions and reasons for meal selection among fast food customers - Opportunities for healthier and more sustainable fast food. Food Qual Prefer 47:123−129. https://doi.org/10.1016/j.foodqual.2015.06.011
Maemunah S. 2020. Systematic review: Persepsi konsumen terhadap label tick pada pangan olahan. J Kesehat Masy Indones 1(1):45−50. https://doi.org/10.46366/ijkmi.1.1.45-50
Marsola CDM, Cunha LM, De Carvalho-Ferreira JP, Da Cunha DT. 2020. Factors underlying food choice motives in a Brazilian sample: The association with socioeconomic factors and risk perceptions about chronic diseases. Foods 9(8):1114. https://doi.org/10.3390/foods9081114
May CY, Nesaretnam K. 2014. Research advancements in palm oil nutrition. Eur J Lipid Sci Technol 116(10):1301−1315. https://doi.org/10.1002/ejlt.201400076
Méjean C, MacOuillard P, Péneau S, Hercberg S, Castetbon K. 2013. Perception of front-of-pack labels according to social characteristics, nutritional knowledge and food purchasing habits. Public Health Nutr 16(3):392−402. https://doi.org/10.1017/S1368980012003515
[MoH RI] Minister of Health Republic of Indonesia. 2019. Peraturan Menteri Kesehatan RI No 28 Tahun 2019 tentang Angka Kecukupan Gizi yang Dianjurkan untuk Masyarakat Indonesia. Jakarta (ID): MoH RI.
Ni Mhurchu C, Eyles H, Choi YH. 2017. Effects of a voluntary front-of-pack nutrition labelling system on packaged food reformulation: The health star rating system in New Zealand. Nutrients 9(8):918. https://doi.org/10.3390/nu9080918
Roark EK, Rehm C, Sherry CL. 2022. Potential for front of pack labeling exposure to impact US dietary choices: A population-based cross-sectional study using NHANES 2017-2018. Nutrients 14(14):2995. https://doi.org/10.3390/nu14142995
Santoso S. 2015. Menguasai Statistik Parametrik. Jakarta (ID): PT Elex Media Komputindo.
Silva B, Lima JPM, Baltazar AL, Pinto E, Fialho S. 2022. Perception of Portuguese consumers regarding food labeling. Nutrients 14(14):2944. https://doi.org/10.3390/nu14142944
Syauqy A, Mattarahmawati SA, Pramono A. 2022. Food consumption in relation to hyperglycemia in middle-aged adults (45−59 years): A cross-sectional national data analysis. J Gizi Pangan 17(3):187−194. https://doi.org/10.25182/jgp.2022.17.3.187-194
Vargas-Meza J, Jáuregui A, Pacheco-Miranda S, Contreras-Manzano A, Barquera, S. 2019. Front-of-pack nutritional labels: Understanding by low- and middle-income Mexican consumers. Plos One 14(11):0225268. https://doi.org/10.1371/journal.pone.0225268
Vos M, Deforche B, Van Kerckhove A, Michels N, Poelman M, Geuens M, Van Lippevelde W. 2022. Determinants of healthy and sustainable food choices in parents with a higher and lower socioeconomic status: A qualitative study. Appetit 178:106180. https://doi.org/10.1016/j.appet.2022.106180
[WHO] World Health Organization. 2020. Fact sheets detail healthy diet. World Health Organization. https://www.who.int/news-room/fact-sheets/detail/healthy-diet [Accessed 16 Apr 2023].
[WHO] World Health Organization. 2022. Non-communicable Diseases. World Health Organization. https://www.who.int/news-room/fact-sheets/detail/noncommunicable-diseases [Accessed 16th April 2023].
[WINA] World Instant Noodles Association. 2022. Global Demand. https://instantnoodles.org/en/noodles/demand/table/ [Accessed 16th Apr 2023].
Authors
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Article Details
