Analysis of Intention to Buy Cinema E-Tickets Among IPB Students with Theory of Planned Behavior (TPB) Approach
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Accepted
28 February 2020
Published
28 February 2020
Keywords:
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attitudes towards behavior, intention, perceived behavior control, subjective norms, Theory of Planned Behavior (TPB)
Abstract
Internet technology has changed the way consumers buy products, one of which is the purchase of cinema tickets online (e-ticket). This study aimed to analyze of intention to purchase cinema e-tickets among IPB University students with the Theory of Planned Behavior (TPB) approach. This study used a cross-sectional study design and quantitative approach with online survey methods conducted at IPB campus. As many as 225 students were selected purposively as the research participant, with the criteria of undergraduate program students and had ever watched a movie at the cinema but had never bought a cinema e-ticket. The data analysis included descriptive analysis, reliability test, validity test, Spearmen correlation, and Structural Equation Model (SEM) using AMOS 21.0 and SPSS 25.0 programs. The results showed that age had a negative relationship with subjective norms, perceived behavioral control, and intention. The semester level also had a negative association with attitudes towards behavior, subjective norms, perceived behavioral control, and intention, whereas pocket money showed a negative relationship with subjective norms. The results of the analysis using SEM indicated that attitudes towards behavior, subjective norms, and perceived behavioral control had a significant positive effect on the intention to purchase cinema e-tickets. The perceived behavioral control variable had the most substantial influence on the purchase intention of cinema e-tickets, followed by subjective norms and attitudes towards behavior.
References
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Rustam, A., Widya, Y., & Rukhviyanti, N. (2015). Pengaruh minat individu terhadap penggunaan mobile banking (M-banking): Model kombinasi Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB). Jurnal Informatika dan Sistem Informasi, 7(1), 25-44.
Setiadi, N. J. (2010). Perilaku Konsumen: Perspektif Kontemporer Pada Motif, Tujuan dan Keinginan Konsumen. Jakarta: Kencana.
Setiawati, H., Hartoyo, & Simanjuntak, M. (2018). Analysis on intention of purchasing organic foods by the undergraduate students of IPB using the Theory of Planned Behavior Approach. Jurnal Manajemen dan Agribisnis, 15(2), 198-207. https://doi.org/10.17358/jma.15.2.198
Sulaiman, A., Ng, J., & Mohezar, S. (2008). E-ticketing as a new way of buying tickets: Malaysian perceptions. Journal of Social Sciences, 17(2), 149-157. https://doi.org/10.1080/09718923.2008.11892644
Sumarwan, U. (2011). Perilaku Konsumen. Bogor: Ghalia Indonesia.
Tsalitsa, A., & Rachmansyah, Y. & (2016). Analisis pengaruh literasi keuangan dan faktor demografi terhadap pengambilan kredit pada PT. Columbia cabang kudus. Media Ekonomi dan Manajemen, 31(1), 1-13. http://dx.doi.org/10.24856/mem.v31i1.280
Widarjono, A. (2010). Analisis Statistika Multivariat Terapan. Yogyakarta: Sekolah Tinggi Ilmu Manajemen YKPN.
Wijayanto, S. H. (2008). Structural Equation Modeling dengan Lisrel 8.8: Konsep dan Tutorial. Yogyakarta: Graha Ilmu.
Williamson, A. W. (2006, February 12). College students embrace the web. Retrieved from http://www.imediaconnection.com/content/8237.asp
Yasaningthias, G. (2018). Sikap penumpang Garuda Indonesia terhadap tray-set green product. Majalah Ilmiah Bijak, 15(1), 1-21. https://doi.org/10.31334/bijak.v15i1.129
Aldamour, H., Aldmour, R., Alrowwad, A., Dmour, H., Hammadan, F., Khawaldeh, & Sufian. (2017). The effect of lifestyle on online purchasing decision for electronic services: the Jordanian flying e-tickets case. Asian Social Science, 13(11), 157-169.
Andriandi, & Peniarsih. (2018). Analisis determinan sistem informasi e-ticketing (pendekatan extended theory of planned behaviour). JISAMAR, 2(3), 40-52.
Ariansah, M., Respati, B., & Wibawa, B. (2016). Memahami kepenontonan film Indonesia. Imaji, 8(1), 21-34.
Ariyanto, D. (2018). Pengaruh attitude, subjective norm, dan perceived behavioral control terhadap repurchase intention e-money. Jurnal Ilmu Manajemen, 6(4), 583-389.
Date, H., Safeena, R., Hundewale, N., & Kammani, A. (2013). Combination of TAM and TPB in Internet banking adoption. International Journal of Computer Theory and Engineering, 5(1), 146-150. http://dx.doi.org/10.7763/IJCTE.2013.V5.665.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1994). Perilaku Konsumen. Jakarta: Bina Rupa.
Farizi, A. S. A., & Tjahjono, T. (2016). Persepsi pengguna transjakarta terhadap aspek amenity pada fasilitas pejalan kaki di halte dukuh atas dengan pendekatan teori perilaku terencana. Jurnal Transportasi, 16(3), 183-192.
Fikri, A., Nurmalina, R., Najib, M., Simanjuntak, M. (2019). The Determinants of Online Vegetables/Fruits Repurchase Intention: Stimulus-Organism-Response Model and Theory of Planned Behaviour. European Scientific Institute, ESI. 15 (10) : 147-167. http://dx.doi.org/10.19044/esj.2019.v15n10p147
Fitriani, Y., Pratiwi, K., & Susanto, A. V. (2015). Faktor-faktor yang berhubungan dengan perilaku orang tua dalam melakukan kekerasan verbal terhadap anak usia pra sekolah. Jurnal Psikologi Undip, 14(1), 81-93. https://doi.org/10.14710/jpu.14.1.81-93
Haghighi, M., Rahrovy, E., & Vaezi, H. (2012). An application of the theory of planned behavior (TPB) in describing customers’ use of cash cards in points of sale (POS). International Journal of Learning and Development, 2(6), 239-250. http://dx.doi.org/10.5296/ijld.v2i6.2985.
Honantha, C. R. (2012). Gaya hidup hijau: membeli e-ticket. Conference in Business, Accounting and Management (CBAM), 1(1), 145-150.
Indonesian Internet Service Providers Association. (2016). Penetrasi & Profil Perialku Pengguna Internet Indonesia. Retrieved from https://apjii.or.id/downfile/file/surveipenetrasiinternet2016.pdf
Indonesian Internet Service Providers Association. (2017). Penetrasi & Profil Perialku Pengguna Internet Indonesia. Retrieved from https://apjii.or.id/survei
Indonesian Internet Service Providers Association. (2018). Penetrasi & Profil Perialku Pengguna Internet Indonesia. Retrieved from https://apjii.or.id/survei
Kassem, N. O., & Lee, J. W. (2004). Understanding soft drink consumption among male adolescents using the theory of planned behavior. Journal of Behavioral Medicine, 27(3), 273-296. https://doi.org/10.1023/b:jobm.0000028499.29501.8f
Khasan, U. (2018). Analisis Faktor-faktor yang mempengaruhi perilaku konsumen dalam pengambilan keputusan pembelian White Coffee. Cakrawala, 12(2), 157-61. http://dx.doi.org/10.32781/cakrawala.v12i2.271.
Latan, H. (2013). Model Persamaan Struktural: Teori dan Implementasi AMOS 21.0. Bandung: Penerbit Alfabeta.
Lestari, B. A., Muflikhati, I., & Suharjo, B. (2017). Minat kepemilikan kartu kredit (studi kasus Kota Bogor). Jurnal Aplikasi Bisnis dan Manajemen, 3(1), 143-151. http://dx.doi.org/10.17358/JABM.3.1.143.
Ma’ruf, J. J., Mohamad, O., & Ramayah, T. (2005). Intention to purchase via the internet: a comparison of two theoretical models. Asian Academy of Management Journal, 10(1), 79-95.
Miniwatts Marketing Group. (2018). Top 20 countries with the highest number of internet users. Retrieved from https://www.internetworldstats.com/top20.htm
Nugroho, A., Najib, M., & Simanjuntak, M. (2018). Factors affecting consumer interest in electronic money usage with Theory of Planned Behavior (TPB). Journal of Consumer Sciences, 3(1), 15-27. https://doi.org/10.29244/jcs.3.1.15-27
Pramesti, A. (2012). Pengaruh penerapan e-ticketing terhadap loyalitas konsumen di PT Garuda (PERSERO) Tbk (Undergraduate thesis, Universitas Widyatama, Bandung, Indonesia). Retrieved from https://repository.widyatama.ac.id/xmlui/handle/123456789/3289
Prayidyaningrum, S., & Djamaludin, M. D. (2016). Theory of planned behavior to analyze the intention to use the electronic money. Journal of Consumer Sciences, 1(2), 1-12. https://doi.org/10.29244/jcs.1.2.1-12
Prianata, R., Suprapti, N. W. S., & Suryani, A. (2017). Implementasi technology acceptance model dalam niat membeli kembali tiket bioskop online. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 6(9), 3353-3378.
Rita, M. R., & Kusumawati, R. (2011). Pengaruh variabel sosio demografi dan karakteristik finansial terhadap sikap, norma subyektif dan kontrol perilaku menggunakan kartu kredit (Studi Pegawai di UKSW Salatiga). Jurnal Manajemen dan Keuangan, 9(2), 109-128.
Rustam, A., Widya, Y., & Rukhviyanti, N. (2015). Pengaruh minat individu terhadap penggunaan mobile banking (M-banking): Model kombinasi Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB). Jurnal Informatika dan Sistem Informasi, 7(1), 25-44.
Setiadi, N. J. (2010). Perilaku Konsumen: Perspektif Kontemporer Pada Motif, Tujuan dan Keinginan Konsumen. Jakarta: Kencana.
Setiawati, H., Hartoyo, & Simanjuntak, M. (2018). Analysis on intention of purchasing organic foods by the undergraduate students of IPB using the Theory of Planned Behavior Approach. Jurnal Manajemen dan Agribisnis, 15(2), 198-207. https://doi.org/10.17358/jma.15.2.198
Sulaiman, A., Ng, J., & Mohezar, S. (2008). E-ticketing as a new way of buying tickets: Malaysian perceptions. Journal of Social Sciences, 17(2), 149-157. https://doi.org/10.1080/09718923.2008.11892644
Sumarwan, U. (2011). Perilaku Konsumen. Bogor: Ghalia Indonesia.
Tsalitsa, A., & Rachmansyah, Y. & (2016). Analisis pengaruh literasi keuangan dan faktor demografi terhadap pengambilan kredit pada PT. Columbia cabang kudus. Media Ekonomi dan Manajemen, 31(1), 1-13. http://dx.doi.org/10.24856/mem.v31i1.280
Widarjono, A. (2010). Analisis Statistika Multivariat Terapan. Yogyakarta: Sekolah Tinggi Ilmu Manajemen YKPN.
Wijayanto, S. H. (2008). Structural Equation Modeling dengan Lisrel 8.8: Konsep dan Tutorial. Yogyakarta: Graha Ilmu.
Williamson, A. W. (2006, February 12). College students embrace the web. Retrieved from http://www.imediaconnection.com/content/8237.asp
Yasaningthias, G. (2018). Sikap penumpang Garuda Indonesia terhadap tray-set green product. Majalah Ilmiah Bijak, 15(1), 1-21. https://doi.org/10.31334/bijak.v15i1.129
Authors
Simamora T. P., & Djamaludin M. D. (2020). Analysis of Intention to Buy Cinema E-Tickets Among IPB Students with Theory of Planned Behavior (TPB) Approach. Journal of Consumer Sciences, 5(1), 58-72. https://doi.org/10.29244/jcs.5.1.58-72
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