Yeshika Alversia, Department of Management, Faculty of Economics and Business, Universitas Indonesia, Indonesia

• Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023 - Articles
  Barrier Factors That Affect Consumer Purchase Intention on Green Cosmetics Product: Applying Innovation Resistance Theory
  Abstract  PDF