Wijaya, Tony, Universitas Negeri Yogyakarta, Indonesia
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Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022 - Articles
The Moderation of Gender and Level of Vividness in The Effect of Content Types on Consumer Engagement
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