Sumarwan, Ujang
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015 - Articles
FACTORS INFLUENCING THE PURCHASE DECISION OF ORGANIC TOFU
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 2 No. 1 (2016): IJBE, Vol. 2 No. 1, January 2016 - Articles
MARKETING MIX FACTORS THAT INFLUENCE THE DESIRE TO PURCHASE FRUIT BEVERAGES IN THE CITY OF BOGOR
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 2 No. 3 (2016): IJBE, Vol. 2 No. 3, September 2016 - Articles
AN ANALYSIS ON THE DECISION MODEL OF SMART PLUS INSURANCE PRODUCT PURCHASE
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 3 No. 1 (2017): IJBE, Vol. 3 No. 1, January 2017 - Articles
MARKETING STRATEGY OF COMMERCIAL HEALTH INSURANCE COMPANY
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 3 No. 3 (2017): IJBE, Vol. 3 No. 3, September 2017 - Articles
Performance and Strategies to Develop Waste Business
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 1 (2018): IJBE, Vol. 4 No. 1, January 2018 - Articles
Behavioral Intention Analysis on Internet Banking Usage at Bank XYZ Bogor
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 1 (2018): IJBE, Vol. 4 No. 1, January 2018 - Articles
Correspondence Analysis of Indonesian Retail Banking Personal Loans Top Up
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 1 (2019): IJBE, Vol. 5 No. 1, January 2019 - Articles
Behavioral Intention Analysis on Pet Caring in Jakarta
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 2 (2019): IJBE, Vol. 5 No. 2, May 2019 - Articles
The Effect of e-Wom And Brand Image on The Interest in Buying The Heavenly Blush Yoghurt Product
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019 - Articles
Influences of Shopping Lifestyle and Reference Groups Towards Purchase Intention of Preloved Fashion
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020 - Articles
THE DEVELOPMENT OF CONCEPTUAL MODEL ON INDONESIAN CONSUMER BEHAVIOR TOWARDS HALAL-LABELED DRUGS
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Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024 - Articles
The Effect of Tiktok Social Media Influencer, Brand Image, and Lifestyle on Purchase Intention of Local Skincare Products
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