COMPETITIVEVENESS STRATEGIES OF INDONESIA PANGASIUS FILLET
Abstract
Pangasius fillet industry in Indonesia that has grown in recent years will face the ASEAN regional competitiveness that began in late 2015. To face competitiveness from other countries, especially Vietnam as the largest Pangasius fillet producer, this study was carried out with regard to internal and external factors as a consideration in determining future strategies. This study aims to generate alternative competitiveness strategies of Pangasius fillet through descriptive analysis, SWOT, and AHP. The analysis result of internal forces obtains the total scores of 2.645 and external forces with the score of 2.505; this means that suggested strategy belongs to hold and maintain category. AHP analysis shows that alternative strategy with the highest score consecutively is the development of aquaculture technology for quality and efficient raw material, institutional strengthening of fish farmers and suppliers, diversification and product innovation, encouragement in investment on an integrated Pangasius fillet industry, branding of the Indonesian yellow fillet. The main objective of the strategy is focusing on the continuity of production and fulfillment of consumer preferences in order to create stability of supply and demand.Keywords: AHP, competitiveness, Pangasius fillet, SWOT
Downloads
References
Ahmed GU, Chakma A, Shamsuddin M, Minar MH, Islam T, Majumdar MZ. 2013. Growth performance of thai pangus (Pangasianodon hypophthalmus) using prepared and commercial feed. International Journal of Life science and Pharma Reviews 2(3): 92–102.
Anonim. 2012. Impor dilarang, patin lokal digadang. Trobos Aqua 5 :14–16.
Begum M, Akter T, Minar MH. 2012. Analysis of the Proximate Composition of Domesticated Stock of Pangas (Pangasianodon hypophthalmus) in Laboratory Condition. Environ. Sci. & Natural Resources 5(1): 69–74. http://dx.doi.org/10.3329/jesnr.v5i1.11555.
Binh TV, D’Haese M, Speelman S, D’Haese L. 2010. The influence of changes in the market environment on economic production characteristicJs of pangasius farming in the Mekong Delta (Vietnam). Marine Resource Economics 25 : 373–390. http://dx.doi.org/10.5950/0738-1360-25.4.373.
BPSDMKP. 2016. Aplikasi simluhdayakp. http://www.bpsdmkp.kkp.go.id/ [1 April 2016].
David FR. 2011. Strategic and Management Concept and Cases. Thirteenth Edition. New Jersey: Prentice Hall.
[KKP] Kementerian Kelautan dan Perikanan. 2013. Laporan Tahunan Direktorat Produksi Tahun 2013 Direktorat Jenderal Perikanan Budidaya. Jakarta : KKP.
[KKP] Kementerian Kelautan dan Perikanan. 2015. Kelautan dan Perikanan dalam Angka 2014. Jakarta: Pusat Data Statistik dan Informasi KKP.
[KKP] Kementerian Kelautan dan Perikanan. 2015b. Peraturan Menteri Kelautan dan Perikanan Republik Indonesia Nomor 25/PERMEN-KP/2015 Tentang Rencana Strategis Kementerian Kelautan dan Perikanan Tahun 2015-2019. Jakarta : KKP.
Globefish. 2015. Pangasius - June 2015. http://www.fao.org/in-action/globefish/market-reports/resource-detail/en/c/336904. [21 Agustus 2015]
Gorener A, Toker K, Ulucay K. 2012. Application of Combined SWOT and AHP: A Case Study for a Manufacturing Firm. Procedia - Social and Behavioral Sciences 58: 1525–1534. http://dx.doi.org/10.1016/j.sbspro.2012.09.1139.
Hassan A, Ambak MA, Samad APA. 2011. Crossbreeding of Pangasianodon hypophthalmus (sauvage, 1878) and Pangasius nasutus (bleeker, 1863) and their larval development. Journal of Sustainability Science and Management 6(1): 28–35.
Khoi LND. 2010. Quality standards for fish supply chains the case of organic pan¬gasius in the Mekong River Delta, Vietnam. CAS Discussion Paper No. 67. Antwerp, Belgium: University of Antwerp.
Khoi LND. 2012. Global value chains and market access of small-scale farmers in the Mekong River Delta. Journal of Science Hue University 70 (1): 99–110.
Hayandani S, Firdaus M, Rindayati W. 2013. Daya saing usaha budi daya ikan patin di Kabupaten Indragiri Hulu Provinsi Riau. Jurnal Manajemen & Agribisnis 10(3): 137–145.
Hong TTK, Duc NM. 2009. Competition between us catfish and imported fish: a demand system analysis. Journal of Agricultural Science and Technology 11: 111-118.
Rehbein, H. 2008. New Fish on the German Market: Consumer Protection against Fraud by Identification of Species. Journal für Verbraucherschutz und Lebensmittelsicher¬heit 3:49–53. http://dx.doi.org/10.1007/s00003-007-0301-9.
Malik A, Kalhoro H, Shah SA, Kalhoro IB. 2014. The effect of different stocking densities on growth, production and survival rate of pangas (Pangasius hypophthalmus) fish in cemented tanks at fish hatchery Chilya Thatta, Sindh-Pakistan. International Journal of Interdisciplinary and Multidisciplinary Studies 1(10): 129–136.
Mahyudin K. 2010. Panduan Lengkap Agirbisnis Patin. Depok: Penebar Swadaya.
Orban E, Nevigato T, Di Lena G, Masci M, Casini I, Gambelli L, Caproni R. 2008. New trends in the seafood market. Sutchi catfish (Pangasius hypopthalmus) fillets from Vietnam: nutrition quality and safety aspects. Food Chemistry 110:383–89.http://dx.doi.org/10.1016/j.foodchem.2008.02.014.
Polanco JF. 2011. Study: Pangasius Effect Frozen Fish Fillet Imports In European Union. Portsmouth: Global Aquaculture Advocate.
Rimmer MA, Sugama K, Rakhmawati D, Rofiq R, Habgood RH. A review and SWOT analysis of aquaculture development in Indonesia. Reviews in Aquaculture 5: 255–279.
Saaty TL. 1993. The Analytical Hierarchy Process: Planning, Priority Setting, Resource Allocation. Pittsburgh: University of Pittsburgh Pers.
Sayeed MAB, Hossain GS, Mistry SK, Huq KA. 2008. Growth performance of thai pangus (pangasius hypophthalmus) in polyculture system using different supplementary feeds. Univ. j. zool. Rajshahi Univ 27:59–62.
Yuwono B, Zakaria FR, Panjaitan NK. 2012. Faktor-Faktor yang Mempengaruhi Penerapan Cara Produksi yang Baik dan Standar Prosedur Operasi Sanitasi Pengolahan Fillet Ikan di Jawa. Manajemen IKM 7(1): 10–19.
