Pemaknaan Iklan Serial Rokok Djarum Super Analisis Semiotika Ferdinand de Sausure

Authors

  • Agustini .
  • Novando Andria Purwadi

DOI:

https://doi.org/10.46937/1120139073

Abstract

ABSTRACT

The purpose of this research is knowing about meanings that contained in advert of cigarette Djarum Super “My Great Adventure Indonesia” version in television. The type of this research is qualitative descriptive that using qualitative method by approach semiotic analysis. The data of analyse from this research using “signifier” or connotation meaning, “signified” or denotation meaning and “signification” or both meanings. This advert of Djarum Super “My Great Adventure Indonesia” version is explaining if this advert want to show to public the characteristic that leading to positive things of that product, it also want to present if Indonesia is reach of nature potential, beauty of nature and varied of cultures.
Key words:advertmeaning, semiotica analysis, SCTV

Downloads

Download data is not yet available.

Downloads

Published

2015-02-16

Issue

Vol. 11 No. 2 (2013): Juli 2013

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aCreative Commons License
    This work is licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

How to Cite

Pemaknaan Iklan Serial Rokok Djarum Super Analisis Semiotika Ferdinand de Sausure. (2015). Jurnal Komunikasi Pembangunan, 11(2). https://doi.org/10.46937/1120139073