The Influence Of Mother’s Motivation And Preferences On Fish Consumption Behavior In Rural And Urban Families
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Accepted
26 February 2018
Published
28 February 2018
Keywords:
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consumption behavior, motivation, preferences
Abstract
The aims of this study is to analyze the differences and the effects of mother’s motivation and preference on behavior of fish consumption in families in rural and urban areas. The research design which used was cross sectional study with purposive location selection in Duwet Village, Pekalongan Regency, and Kandang Panjang, Pekalongan City. The sample in this study is 100 families consisted of 50 families in rural areas and 50 families in urban areas. The results show that urban families prefer fresh sea fish, while rural families prefer pindang fish. The result of multiple linear regression analysis showed that factors affecting the fish consumption behavior of rural family is family size, and per capita income, while fish consumption behavior of urban family influenced by family size, per capita income, and preference.
References
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2. Amalia L, Endro OP, Damanik MR. 2012. PreferensidanFrekuensiKonsumsiMakananJajananpadaAnakSekolahDasar di KecamatanCijerukKabupaten Bogor. JurnalGizidanPangan. 7(2):119-126.
3. Can M, Gunlu A, Can H. 2015. Fish Consumption Preferences and Factors Influencing it. E-Journal Food Science and Technology Campinas. 35:2.
4. Engel JF, Blackwell RD, Miniard PW. 1994. Perilaku Konsumen Jilid 1. Edisi 6. Jakarta (ID): Binarupa Aksara.
5. Margaret D, Purwidiani N. 2014. KajiantentangpolakonsumsimakananutamamasyarakatDesaGunungSerengKecamatanKwanyarKabupatenBangkalan Madura. E-Journal Boga. 3(3):86-95.
6. Mufidah N. 2006. Pola konsumsi masyarakat perkotaan: Studi Deskripstif pemanfaatan foodcourt oleh keluarga. Jurnal Biokultur; 1(2):157-178.
7. Putri MS, Darus HM, Ayu SF. 2014. Analisis faktor yang memengaruhi konsumsi gula pasir curah dan proses keputusan pembelian konsumen gula pasir curah di Kota Medan. Universitas Sumatera Utara. Jurnal Agribisnis. 4(4):1-15.
8. Pramudito B. 2014. Pengaruh citra, preferensi, dan sikap terhadap perilaku pembelian buah lokal [skripsi]. Bogor(ID):Institut Pertanian Bogor.
9. Sari MN, Retnaningsih. 2008. Perilaku konsumsi susu pada wanita hamil. Jurnal Ilmu Keluarga dan Konsumen. 1(1): 87-96.
10. Sayuti K, Effendi. 2004. Pola konsumsi pangan sumber protein mahasiswa Fakultas Pertanian Universitas Andalas. Jurnal Stigma. 11(2): 237-243.
11. Semaoen I, Kiptiyah SM. 2011. Mikroekonomi: Preferensi, Utiliti, dan Pilihan Konsumen. Malang (ID) : UB Press.
12. Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran Ed ke-2. Bogor(ID):Ghalia Indonesia.
13. Sokib N, Palupi NS, Suharjo B. 2012. Strategi peningkatan konsumsi kan di Kota Depok, Jawa Barat. Jurnal Institut Pertanian Bogor. 7(2): 166-171.
14. Waysima, Sumarwan U, Khomsan A, Zakaria FR. 2011. Persepsi dan sikap afektif memengaruhi perilaku ibu menyediakan ikan laut dalam menu keluarga. Jurnal Ilmu Keluarga dan Konsumen. 4(1):74-81.
Authors
SariR. P., & MuflikhatiI. (2018). The Influence Of Mother’s Motivation And Preferences On Fish Consumption Behavior In Rural And Urban Families. Journal of Consumer Sciences, 3(1), 39-49. https://doi.org/10.29244/jcs.3.1.39-49
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