Eel Business Development Strategy in PT Laju Banyu Semesta (Labas)

Hesti Indri Purwaty, Rina Oktaviani, Ono Suparno

Abstract


The objectives of this research were to illustrate the business model of PT Labas with the Business Model Canvas (BMC) approach, to develop the business development strategy of the company, and to describe the development of the company. This research used a descriptive analysis method. The analyzing tools used in this research included the Business Model Canvas (BMC) and Strength, Weakness, Opportunities, Threats (SWOT) analysis. The portraits of the existing nine elements of BMC of PT Labas describe the business processes that have been run by the company at this time. The SWOT analysis from these nine elements resulted in several alternative business development strategies for PT Labas. The strategies that can be undertaken by PT Labas management include operational improvement, core-plasma partnership with the enlargement partners, innovation & product quality improvement, market development, and business capital enhancement. BMC improvement is conducted by strengthening the elements of customer segment, channel, customer relationship, key resources, key activities, key partnership, and cost structure. The development of the BMC element provides changes to other elements.

Keywords: eel (Anguilla spp.), PT Labas, BMC, strategy, business development


Full Text:

PDF

References


Affandi R. 2005. Startegi pemanfaatan sumberdaya ikan sidat (Anguilla spp.) di Indonesia.Jurnal Biologi Indonesia 5(2): 77–81.

Anas N, Beik IS, Tanjung H. 2015. Model bisnis kanvas layanan haji PT Bang syariah X Cabang Cibinong. Jurnal Aplikasi Model Bisnis dan Manajemen 1(2):75–86. Doi 10.17358/JABM.1.2.75

Bachtiar N, Nuddin H, Harsuko R. 2013. Strategi pengembangan pemasaran ikan sidat (Anguilla bicolor) di Unit Pengelolaan Perikanan Budidaya (UPPB) Desa Deket Kecamatan Deket Kabupaten Lamongan Jawa Timur. API Student Journal 1(1):29–36.

Coes B. 2014. Critically assessing the strengths and limitations of the business model canvas [thesis] Enschede: University of Twente.

Crook V. 2014. Slipping Away: International Anguilla Eel Trade and The Role of The Philippines. United Kingdom: TRAFFIC International & ZSL.

Fahmi MR. 2015. Short communication: conservation genetic of tropical eel in Indonesia waters based in polulation genetic study. Pros Sem Nas Masy Biodiv Indon. 1(1): 38-43. Doi 10.13057//psnmbi/m010106.

Haryono. 2008. Sidat, belut bertelinga: potensi dan aspek budidaya. Fauna Indonesia 8(1): 22–26.

Heinsbroek LTN. 1991. A review of eel culture in Japan and Europe. Aquaculture and Fisheries Management 22(1): 57–72.

Herianti I. 2005. Rekayasa lingkungan untuk memicu perkembangan ovarium ikan sida (Anguilla bicolor). Oseanologi dan Lommologi Indonesia 37: 25–41. https://doi.org/10.1111/j.1365-2109.1991.tb00495.x.

Hvilsom L. 2012. Business model components & their interrelations [thesis]. Copenhagen: Copenhagen Business School.

Ibnussina. 2015. Strategi pengembangan signature coffee shop dengan pendekatan model bisnis kanvas [tesis]. Bogor : Institut Pertanian Bogor.

Irawan MRN. 2016. Pengaruh modal usaha dan penjualan terhadap laba usaha pada perusahaan penggilingan padi UD. Sari Tani Tenggerejo Kedungpring Lamongan. Jurnal Penelitian Ekonomi dan Akuntansi 1(2): 75–82.

Jauhari A. 2015. Analisa pengaruh relationship marketing terhadap loyalitas pelangan pelanggan perusahaan batik “Joglo Suminar” Kediri. Jurnal Cendekia 13(2): 74–82.

Kamil M. 2006. Strategi kemitraan dalam membangun PNF melalui pemberdayaan masyarakat (model, keunggulan, dan kelemahan. http://file.upi.edu/ Direktori/SPS/PRODI.PENDIDIKAN_LUAR_SEKOLAH/196111091987031-MUSTOFA_KAMIL/Bhaan_kuliah/KEMITR~1.PDF [27 Januari 2017].

[KKP] Kementerian Kelautan dan Perikanan. 2016. Teknologi Nanobubble Tingkatkan Pertumbuhan Ikan Sidat. http://kkpnews.kkp.go.id/index.php/teknologi-nanobubble-tingkatkan-pertumbuhan-ikan-sidat/ [4 Mei 2016].

Logahan JM, Putri YTE. 2013. Pengaruh komunikasi pelayanan dan kepuasan terhadap loyalitas pelanggan di 7-eleven Buaran. Binus Business Review 4(2): 886–896. https://doi.org/10.21512/bbr.v4i2.1404.

Luoma O. 2014. A contextual business model framework: business model development in a product-service systems context [thesis]. Tampere: University of Tampere

Monticini P. 2014. Eel (Anguilla spp.): Production and Trade According to Washington Convention Legislation. Roma: Globefish FAO.

Napitupulu RJ, Budi H. 2011. Pengolahan Ikan Sidat. Jakarta: Sekolah Tinggi Perikanan.

Ndobe S. 2010. Struktur ukuran glass ell ikan sidat (Anguilla marmorata) di muara sungai Palu, Kota Palu, Sulawesi Tengah. Media Litbang Sulteng 3(2):144–150.

Osterwalder A, Pigneur Y. 2015. Business Model Generation Cetekan ke-8. Jakarta: PT Elex Media Komputindo.

Rangkuti F. 2000. Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Pustaka Utama.

Shiraishi H, Crook V. 2015. Eel Market Dynamics: An Analysis Of Anguilla Production, Trade And Consumption In East Asia. Tokyo: Traffic.

Silalahi KA. 2014. Analisis model bisnis pada divisi agribisnis Bank Rakyat Indonesia menggunakan pendekatan model bisnis kanvas [tesis]. Bogor: Institut Pertanian Bogor.

Siriraksophon S, Ayson FG, Sulit VT. 2014. Potential and prospects of Southeast Asian eel resources for sustainable fisheries and aquaculture development. Southeast Asian Fisheries Development Center (SEAFDEC) 12(2):7–13.

Subekti S, Prawesti M, Arief M. 2011. Pengaruh kombinasi pakan buatan dan pakan alami cacing sutera (Tubifex tubifex) dengan prsentase yang berbeda terhadap retensi protein, lemak, dan energy pada ikan sidat (Anguilla bicolor). Jurnal Kelautan 4(1): 90–95.

Sukardi P, Margiwiyatno A, Rosyad A, Tobari, Santoro J, Anwar N. 2006. Model hubungan inti-plasma pada industri akuakultur tambak udang.Jurnal Pembangunan Pedesaan 6(1): 57–69.

Sukoco ARF, Endang MGWI, Zahroh ZA. 2015. Pengelolaan modal kerja usaha mikro untuk memperoleh profitabilitas. Jurnal Administrasi Bisnis 22(1): 1–9.

Widyasari RAHE. 2013. Disain terpadu pengembangan industri perikanan sidat Indonesia (Anguilla spp) berkelanjutan di Palanuhanratu Kebupaten Sukabumi Provinsi Jawa Barat [disertasi].Bogor: Institut Pertanian Bogor.

Yudiarto S, Arief M, Agustono. 2012. Pengaruh penambahan atraktan yang berbeda dalam pakan pasta terhadap retensi protein , lemak, dan energy benih ikan sidat (Anguilla bicolor) stadia elver. Jurnal Ilmiah Perikanan dan Kelautan 4(2): 135–140.




DOI: http://dx.doi.org/10.17358/ijbe.4.1.99

Refbacks

  • There are currently no refbacks.


View My Stats