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Pengembangan Model Kemitraan dan Pemasaran Terpadu Biofarmaka dalam Rangka Pemberdayaan Masyarakat Sekitar Hutan di Kabupaten Sukabumi, Provinsi Jawa Barat

  • Leti Sundawati
  • Ninuk Purnaningsih
  • Edy Djauhari Purwakusumah
Keywords: empowerment, farmer institution, marketing, medicinal plant, partnership

Abstract

Most of the community surrounding forest areas in Sukabumi District are poor farmers. They traditionally cultivate medicinal plants. However, quality of the products is not standardized, and hence, low price. Therefore, it is needed to strengthen and empower the farmer capacity, by developing an integrated marketing model for medicinal plants and by enhancing the competitiveness of the farmer group institution so that they can build a partnership with industry. This activity involved farmers at Mekarjaya Village, Ciemas Subdistrict who are member of Srijaya Farmer Groups Association. Survey, in-depth interview, and focus group discussion were conducted to get data on the existing condition. Farmer institution strengthening was conducted through trainings for farmers on entrepreneurship, medicinal plant cultivation and processing, facilitation of farmer group institution, and establishment of demonstration plots of medicinal plant cultivation. Agribusiness networking and partnership was built through the memorandum of understanding on marketing between Sri Jaya with two biopharmaca companies.

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Author Biographies

Leti Sundawati
Pusat Studi Biofarmaka, Lembaga Penelitian dan Pengabdian kepada Masyrakat, Institut Pertanian Bogor, Jl. Taman Kencana 3, Bogor 16151
Ninuk Purnaningsih
Pusat Studi Biofarmaka, Lembaga Penelitian dan Pengabdian kepada Masyrakat, Institut Pertanian Bogor, Jl. Taman Kencana 3, Bogor 16151
Edy Djauhari Purwakusumah
Pusat Studi Biofarmaka, Lembaga Penelitian dan Pengabdian kepada Masyrakat, Institut Pertanian Bogor, Jl. Taman Kencana 3, Bogor 16151

References

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Glover D, Kusterer K. 1990. Small Farmers Big Business: Contract Farming and Rural Development. London (GB): Macmillan.

Pemerintahan Desa Mekarjaya. 2008. Laporan Umum Desa Mekarjaya, Kecamatan Ciemas, Kabupaten Sukabumi. Sukabumi (ID).

Putri EIK, Sundawati L, Purnaningsih N, Purwakusumah ED, Gulamahdi M. 2006. Model Kemitraan and Pemasaran Terpadu Biofarmaka di Kota Semarang, Provinsi Jawa Tengah. (Laporan Penelitian). Bogor (ID): Pusat Studi Biofarmaka, LPPM Institut Pertanian Bogor.

Scott WR. 1995. Institutions and Organizations. Foundations for Organizational Science. London (GB): Sage.

Published
2014-08-23
How to Cite
Sundawati, L., Purnaningsih, N., & Purwakusumah, E. D. (2014). Pengembangan Model Kemitraan dan Pemasaran Terpadu Biofarmaka dalam Rangka Pemberdayaan Masyarakat Sekitar Hutan di Kabupaten Sukabumi, Provinsi Jawa Barat. Jurnal Ilmu Pertanian Indonesia, 17(3), 153-158. Retrieved from http://journal.ipb.ac.id/index.php/JIPI/article/view/8334

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