Digital Ethnographic Analysis of Women's Role in Preserving Traditional Weaving Practices in Indonesia
DOI:
https://doi.org/10.22500/13202562694Keywords:
community empowerment, cultural preservation, women’s roles, intergenerational knowledge transfer, sustainable developmentAbstract
This digital ethnographic study examines the intricate relationships between women's roles in tourism, cultural preservation, and intergenerational knowledge transfer within traditional weaving communities in Indonesia through systematic analysis of sixteen video narratives using Atlas.Ti software. The research investigates how gender dynamics influence sustainable development outcomes and cultural heritage preservation. The methodology implements a comprehensive four-phase analytical framework encompassing virtual observation, digital interviews, and social media content, establishing robust foundations for understanding complex socio-cultural phenomena. Statistical analysis reveals significant patterns in gender participation, with female involvement emerging as the dominant theme at 196 occurrences (4.691%) and tourism-related terminology appearing 88 times (2.106%). Knowledge transfer mechanisms in traditional weaving demonstrate a substantial emphasis on women's roles, registering 137 occurrences (3.36%), while environmental considerations manifest consistently through terminology distribution. Findings indicate strong correlations between gender equity initiatives and successful cultural preservation outcomes, particularly in traditional textile production and sustainable tourism development. The research contributes valuable insights into the effectiveness of women-led approaches in maintaining cultural practices while fostering economic empowerment and environmental stewardship. These findings establish a comprehensive framework for understanding the critical intersection between cultural heritage preservation and sustainable development, mainly through examining women's pivotal roles in knowledge transmission and community empowerment across Indonesian traditional weaving communities.
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