2026. KEY DRIVER AND BARRIER OF RUBBER COMPOUND TECHNOLOGY ADOPTION AMONG FINISHED RUBBER PRODUCT SMES: A MULTIPLE CASE STUDIES. Jurnal Teknologi Industri Pertanian. 35, 3 (Jan. 2026), 217–228. DOI:https://doi.org/10.24961/j.tek.ind.pert.2025.35.3.217.