Discourse of Rural Development in Indonesia Local Media
DOI:
https://doi.org/10.46937/1220148564Abstract
Abstract
This article describes the existence of local media, discourse of media information dissemination, and implication of construction of reality in local media. Furthermore, this article contributes in study about top down communication and bottom up communication in rural development, especially in Yogyakarta, Indonesia. The change of development paradigm in the world has involved the communication development shift after 1970. The old model of communication development have been rising since the implementation of modernization in the third world. With the pattern of trickle down effect, communication model have been designed as the linier communication process. Nowadays, we can learn about the phenomenon: development communication in globalization, human interaction as information society, roles of ICT (Information and Communication Technology), participation of grass root in
community development, and more. Because of that reasons the application of linier communication model does not suitable for the communication system in rural development. Therefore the development communication have no relevance with another system in globalization era. Indonesia is a developing countries with many issues of rural development such as the poverty, political intrigue, conflict of interest, disparity of wealthiness, and sovereignity. Huge amount of the rural community in Indonesia should be the consideration in development policies. Local society in Yogyakarta have strong cultural heritage. Information flow in communication development will be an important point of the communication effectiveness. The grass root people in local area need the right informations which are related with the struggle to reach sovereignity. According to the social culture factor, many local media and community media did the construction of media news with local wisdom discourse.
Key words: development, development communication, local media, community media, construction of reality, local
wisdom.
Downloads
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a
This work is licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. - Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
