Instagram Sebagai Media Komunikasi Pembangunan Pemerintah: Studi Pemenang Penghargaan Pembangunan Daerah Tahun 2022

Authors

  • Edi Sumarwan Magister Ilmu Komunikasi Universitas Lampung
  • Tina Kartika Fakultas Ilmu Sosial dan Politik, Universitas Lampung
  • Nurma Fitria Fakultas Ilmu Sosial dan Politik, Universitas Lampung
  • Alfaynie Axelfa Tri Aprilia Fakultas Ilmu Sosial dan Politik, Universitas Lampung
  • Atika Nurwan Indriani Fakultas Ilmu Sosial dan Politik, Universitas Lampung

DOI:

https://doi.org/10.46937/21202350795

Keywords:

development communication, instagram, provincial government, social media.

Abstract

The West Java Provincial Government won the first Regional Development Award in 2022. In the implementation of development, this government agency actively utilizes Instagram social media as a medium for development communication. West Java Provincial Government has an Instagram account called @jabarprovgoid with 62.1K followers and 6,839 posts. The focus of this research discusses the utilization of Instagram as a development communication media including strategies, types of content posted, and its impact on community participation in achieving development goals. This research is a type of descriptive qualitative research with a content analysis method that uses the unit of analysis of @jabarprovgoid account posts in 2022. Posts were selected based on posts that received the most public attention either from the number of likes or comments from followers. As well as, content that contains messages supporting development. The data obtained is given categorization, then reduced, analyzed, then conclusions are drawn, then presented in the form of tables and descriptions. The results showed that the West Java Provincial Government's use of Instagram as a communication media is to disseminate general information, plans, implementation, and achievements of development programs, increase public participation, promotion of sustainable program innovations, and develop the government's image and reputation. The West Java Provincial Government applies the PCSD strategy to increasing community participation by raising needs, and practical problems in the form of visual message designs that create themes to be discussed by the principles of communication media.

Downloads

Download data is not yet available.

References

Anyaegbunam, C., Mefalopulos, P., & Moetsabi, T. (2004). Participatory Rural Communication Appraisal. SADC Centre of Communication for Development.

Astiti, P., & Raharja, D. M. (2023). The Role Of Instagram Social Media As A Public Communication Media At Puskesmas Cilengkrang Kabupaten Bandung. Journal of Public Administration, 2(1), 123–131. DOI: https://doi.org/10.61317/jc.v2i1.58

Bappenas, B. P. P. N. (2022). Peraih Penghargaan Pembangunan Daerah 2022. Kementerian Bappenas. https://peppd.bappenas.go.id/media/news/Peraih-Penghargaan-Pembangunan-Daerah-2022

Danial, D. W. (2020). Penerapan Aplikasi Teknologi Informasi Siklus Barang Daerah (Atisisbada) Pada Dinas Pengelola Keuangan Dan Aset Kabupaten Pandeglang. Jurnal KAPemda:Kajian Administrasi Dan Pemerintahan Daerah, 10(1), 1–26.

Feroza, C. S., & Misnawati, D. (2021). Penggunaan Media Sosial Instagram Pada Akun @Yhoophii_Official Sebagai Media Komunikasi Dengan Pelanggan. Jurnal Inovasi, 15(1), 54–61. https://doi.org/10.33557/ji.v15i1.2204 DOI: https://doi.org/10.33557/ji.v15i1.2204

Hadimin, D. N., Sudrajat, T., Hersusetiyati, Cahyati, W., Aziz, F., Zaelani, P. I., Priadi, M. D., Yuniarsih, Y., Irawaty, S., Rahman, R. S., Setiawan, B. A., P, W., Tabroni, R., & Yadiman. (2020). Komunikasi Masyarakat Menuju Desa Unggul Dan Mandiri. Jurnal Pengabdian Kepada Masyarakat USB, 1(2), 65–71. DOI: https://doi.org/10.32897/abdimasusb.v1i2.504

Indahsari, C. A., Zafirah, A., Ardiansyah, G., & Susanto, A. P. (2021). Instagram dan Kebencanaan: (Analisis Isi Akun Instagram @mdmc.magelang sebagai Media Informasi Kebencanaan di Kabupaten Magelang). Borobudur Communication Review, 1(2), 78–86. https://doi.org/10.31603/bcrev.6372 DOI: https://doi.org/10.31603/bcrev.6372

Jumrana. (2012). Model-Model Desain Strategi Komunikasi Pembangunan. Acta DiurnA, 8(2).

Kemp, S., & Social, W. A. (2023). The Changing World Of Digital In 2023. https://wearesocial.com/uk/blog/2023/01/the-changing-world-of-digital-in-2023/

Kencana, W. H. (2020). Peran dan Manfaat Komunikasi Pembangunan pada Apliaksi Pelacak Covid-19 sebagai Media Komunikasi Kesehatan (Kajian Media Komunikasi dalam Perspektif Sosial. Komunikasi Dan Media, 5(1), 83–95. DOI: https://doi.org/10.33884/commed.v5i1.2495

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005 DOI: https://doi.org/10.1016/j.bushor.2011.01.005

Krippendorff, K. (2004). Content Analysis An Introduction to Its Methodology. In M. H. Seawell, J. Meyers, C. A. Hoffman, & J. Selhorst (Eds.), Sage Pubblications (2nd ed.). https://doi.org/10.1103/PhysRevB.31.3460 DOI: https://doi.org/10.1103/PhysRevB.31.3460

Liliweri, A. (2011). Komunikasi Serba Ada Serba Makna (1st ed.). Kencana Prenada Media Group.

Maharani, V. E., & Djuwita, A. (2020). Pemanfaatan Media Sosial Instagram Sebagai Media Komunikasi Dan Informasi Pemerintah Kota Semarang. E-Proceeding of Management, 7(2), 4566–4574. https://tekno.tempo.co

Mefalopulos, P., Kamlongera, C., Kaumba, J., & Toronga, L. (2004). Participatory Communication Strategy Design: A Handbook (Second Edi). SADC Centre of Communication for Development, Harare and Food and Agriculture Organization of the United Nations. www.fao.org

Meidiana, N., Toruan, R. R. M. L., Hamsinah, H., & Adhipoetra, R. (2022). Akun Instagram @humaskotabekasi Sebagai Sarana Layanan Informasi Publik Pemerintah Kota Bekasi. Jurnal Cyber PR, 2(2), 119–132. https://doi.org/10.32509/cyberpr.v2i2.2428 DOI: https://doi.org/10.32509/cyberpr.v2i2.2428

Mukarom, Z. (2021). Teori-Teori Komunikasi Berdasarkan Konteks (A. Holid (ed.); Ke 1). PT Remaja Rosdakarya.

Nafsyah, A. S., Maulidyah, S. R., Nurlia, A. S., & Adhyanti, W. P. (2022). Analisis Konten Media Sosial Instagram By.U Sebagai Media Penyebaran Informasi & Komunikasi. MASSIVE: Jurnal Ilmu Komunikasi, 2(2), 1. https://doi.org/10.35842/massive.v2i2.57 DOI: https://doi.org/10.35842/massive.v2i2.57

Permadi, R., & Muis, R. A. (2021). Perencanaan Strategi Komunikasi Pembangunan Pemerintah Kepenghuluan Harapan Makmur Untuk Meningkatkan Partisipasi Masyarakat Dalam Pembangunan Desa. Communiverse : Jurnal Ilmu Komunikasi, 6(2), 82–91.

Ramadhani, R. W., & Prihantoro, E.-. (2020). Strategi Komunikasi Pembangunan Pemerintah Kabupaten Bojonegoro dalam Menerapkan Nawacita dan Tujuan Pembangunan Berkelanjutan. Jurnal Komunikasi Pembangunan, 18(02), 117–129. https://doi.org/10.46937/18202028913 DOI: https://doi.org/10.46937/18202028913

Rumata, V. M. (2017). Analisis Isi Kualitatif Twitter “#TaxAmnesy” dan “#AmnestiPajak.” Jurnal PIKOM (Penelitian Komunikasi Dan Pembangunan), 18(1), 1. https://doi.org/10.31346/jpikom.v18i1.840 DOI: https://doi.org/10.31346/jpikom.v18i1.840

Sari, D. N., & Fasa, M. I. (2023). Analisis Konten Instagram Sebagai Strategi Digital Marketing Bank Syariah Indonesia. Jurnal Manajemen Dan Bisnis (JMB), 4(1), 1–10. https://doi.org/10.57084/jmb.v4i1.936 DOI: https://doi.org/10.57084/jmb.v4i1.936

Seiregar, R. B. S. S., Rohani, L., & Devianty, R. (2023). Analisis Penggunaan Media Sosial Instagram Terhadap Komunikasi Pembangunan Di Kota Medan. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(3), 1047–1054. https://doi.org/10.54443/sibatik.v2i3.720 DOI: https://doi.org/10.54443/sibatik.v2i3.720

Solihin, O., Adi, F., Nurhadi, Z. F., & Muslim, M. (2022). Analisis Konten Pesan Komunikasi Akun Instagram BKKBN. Alhadharah: Jurnal Ilmu Dakwah, 21(2), 81. https://doi.org/10.18592/alhadharah.v21i2.7747 DOI: https://doi.org/10.18592/alhadharah.v21i2.7747

Suri, D. (2019). Pemanfaatan Media Komunikasi dan Informasi dalam Perwujudan Pembangunan Nasional. Jurnal Komunikasi Pembangunan, 17(2), 177–187. https://doi.org/10.46937/17201926848 DOI: https://doi.org/10.46937/17201926848

Vanessa, V., & Nurudin. (2022). Analisis Pesan Akun Instagram @sekolahrelawan Sebagai Media Berbagi Di Masa Pandemi. Expose: Jurnal Ilmu Komunikasi, 5(1), 48. https://doi.org/10.33021/exp.v5i1.1549 DOI: https://doi.org/10.33021/exp.v5i1.1549

Wahyudin, D., & Adiputra, C. P. (2019). Analisis Literasi Digital Pada Konten Instagram @Infinitygenre. WACANA, 18(1), 25–34. DOI: https://doi.org/10.32509/wacana.v18i1.744

Downloads

Published

2024-02-13

Issue

Vol. 21 No. 02 (2023): Juli 2023

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aCreative Commons License
    This work is licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

How to Cite

Instagram Sebagai Media Komunikasi Pembangunan Pemerintah: Studi Pemenang Penghargaan Pembangunan Daerah Tahun 2022. (2024). Jurnal Komunikasi Pembangunan, 21(02), 124-137. https://doi.org/10.46937/21202350795