Instagram as a Medium of Communication Risks Parents to Children During Covid-19 Pandemic: Virtual Parenting Community Netnography Study
DOI:
https://doi.org/10.46937/20202238987Keywords:
Instagram, Netnography, Risk Communication, Parenting, Virtual CommunityAbstract
Instagram as the third popular social media in Indonesia has a big role during the Covid-19 pandemic, namely as an effective risk communication medium, being a forum for distributing information that reaches a wide audience. This study reveals how the upload strategy is reviewed from three studies, theme as an element of grouping similar discussions, function of communication as an element of informative, educative, motivational, and the form which is an element of using features in Instagram for distributing communication. The method in this study uses the constructivism paradigm and a netnographic study approach with the parameters of uploading research analysis data was an upload related to risk communication of children's health during the Covid-19 period. Data collection was carried out through triangulation tests several times involving two types of data, primary and secondary. The results show that the risk communication strategy about children's health via Instagram by the three virtual account communities is dynamic (there is acceptance and rejection from the audience). The theme of preventive efforts, informative functions, and photo forms are important needs for the target audience, specially parents. This study shows that an effective strategy is needed to communicate risks about children's health during Covid-19 pandemic.
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