Analisis Jaringan Komunikasi Dalam Diseminasi Informasi Produksi Dan Pemasaran Jeruk Pamelo (Communication Network Analysis in Dissemination of Pummelo Fruits Production and Marketing Information)
DOI:
https://doi.org/10.46937/14201613547Abstract
Pummelo farmers need production technology and marketing information to optimize their capability and agricultural productivity. Communication process to disseminate information about pummelo nursery, maintanance, and marketing between farmers and external stakeholder will build a communication network. The purpose of this study is to analyze communication structure in dissemination of pummelo nursery, maintanance, and marketing information; identified main actors in the networks; analyze correlation between farmer characterctics and communication network analysis, and correlation between communication network analysis with the effectiveness of information dissemination. The result of this study shows that extension worker are the main actor in dissemination
of pummelo nursery and maintanance information network, and whole seller is the main actor in dissemination of marketing information network. There’s no significantly correlation between farmers characteristics and communication network analysis in dissemination of pummelo nursery, maintanance, and marketing information, except cosmopolity variable and outdegree centrality in dissemination of pummelo maintanance information. In addition, there’s no significatly correlation between communication network analysis variables and effectiveness dissemination of information in production and marketing network.
Keywords: communication process, farmers, network
Downloads
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a
This work is licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. - Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
