JURNAL SOSIAL TERAPAN (JSTR) (E-ISSN 2988-2524) : menerbitkan artikel di bidang sosial terapan seperti sosial ekonomi, hukum, akutansi, ekowisata, agribisnis, komunikasi, manajemen, dan penerapan teknologi di masyarakat. JSTR diterbitkan oleh Sekolah Vokasi, IPB University (SV-IPB). JSTR pertama kali dibuat pada tahun 2023 dengan terbitan dua kali dalam satu tahun yaitu bulan April dan Desember. Editor menerima artikel penelitian empiris dan telaah di bidang sosial terapan. Redaksi menerima hasil tertulis dari penelitian ilmiah, baik berupa penelitian empiris dalam bidang yang berkaitan dengan Sosial Terapan. Redaksi dapat merevisi makalah tanpa mengubah substansi dan isi setelah melalui proses blind review. Artikel yang dikirimkan oleh penulis harus merupakan naskah asli dan tidak sedang dalam proses penerbitan oleh jurnal atau penerbit lain.
Perancangan Database Bani Cakes and Pastry
In today's rapidly developing technology era, the use of information technology, especially Microsoft Access as a Database Management System (DBMS), has helped Micro, Small and Medium Enterprises (MSMEs) in their business development. This technology has a significant impact on processing data, managing transactions, and improving operational efficiency. This study used a qualitative approach with interview and observation techniques at Bani Cakes and Pastry. The use of Entity Relationship Diagrams (ERDs) and Queries in Microsoft Access is used to design relationships between entities and generate relevant information, such as revenue calculations and sales performance. The implementation of Microsoft Access yielded positive results in managing Bani Cakes and Pastry's goods, sales, and revenue data. There are relationships between tables that allow holistic information retrieval. Forms such as Item Data Form, Supplier Form, Sales Form, and Revenue Form make it easier to use the database. The application of information technology, especially Microsoft Access, contributes significantly to the development of MSME businesses, such as Bani Cakes and Pastry. Information technology helps improve operational efficiency and manage data well.
Database, Entity Relationship Diagram (ERD), Query, Form
Copyright (c) 2024 Jurnal Sosial Terapan
Digitalisasi Pengelolaan Data UMKM Milkshake Pakuan Melalui Sistem Database Microsoft Access
This study discusses the design of a database system for UMKM Milkshake Pakuan to improve operational efficiency in managing sales, stock inventory, and data-driven decision-making. The research includes needs analysis, database schema design, and the identification of information systems required to optimize operations. The designed database system is expected to reduce reliance on manual management and enhance the speed and accuracy of business processes. The research uses a descriptive quantitative method, with sales data collected over one week, direct surveys of operational processes, and interviews with the owner to understand the challenges in managing sales data and stock inventory. Keywords: MSMEs, Microsoft Access, Database, Query, Form
Copyright (c) 2025 Jurnal Sosial Terapan
Model Of Traditional Land Arrangement In Sungayang Village, Tanah Datar Regency, West Sumatra
The arrangement of ulayat land in the village is important because it is useful for maintaining the existence of the ulayat land and can also improve the economy and welfare of the village community itself. So the purpose of this study is to develop a model for the arrangement of ulayat land in the village of Sungayang, Tanah Datar Regency, West Sumatra. The study used a qualitative approach by adopting qualitative data collection methods and PRA techniques. Anthony Giddens' structuration theory was used as a research guide. The arrangement of ulayat land cannot only be done with formal rules for land arrangement and registration, but it requires the involvement of local wisdom and local institutions. The initial step needs to be carried out by socializing all elements in the village community such as niniak mamak, alim ulama, cadiak pandai, bundo kanduang and village youth. Socialization will build an agreement in land arrangement. After the agreement is established, the determination of the subject, land object, measurement, land registration, HPL management and land arrangement are carried out. Utilization of ulayat land requires SOP and innovation in increasing yields. Increasing the yield of ulayat land is possible with the issuance of HPL, because it can be collaborated with third parties based on the HPL owned. However, utilization to improve community welfare is the main choice to make the community a business partner in utilizing ulayat land in the village. The role of the village government and the Village Customary Council (customary law community) is very much needed to achieve the goal of utilizing ulayat land in the village.
Desain Database Pengolahan Data Penjualan dr. Basoo
In the era of rapid technological development, the use of data processing technology such as Microsoft Access has been applied in various sectors, one of which is in SMEs (Small and Medium Industries), which has had an impact in the form of increasing business efficiency. Microsoft Access as a Database Management System (DBMS) is used to process transactions, display information, and make data processing more effective in related businesses. This research was conducted at dr. Basoo, one of the SMEs engaged in the culinary field in the form of a packaged meatball production business, using a qualitative approach in the form of interviews with the business owner. The design of the dr. Basoo database uses the Entity Relationship Diagram (ERD) and Query features in Microsoft Access which are developed from several tables: Goods Data Table, Supplier Table, Consumer Table, Transaction Table, and Detailed Transaction Table. This design produces new information in the form of income calculations which are processed using query features and utilizing form features. Database design dr. Basoo aims to develop this business through the use of technological advances starting from processing operational data. Therefore, data-based applications in Microsoft Access are considered effective in solving this problem.
Database, Microsoft Access, Entity Relationship Diagram (ERD) , Query, SMEs
Analisis Faktor-Faktor yang Memengaruhi Minat Mahasiswa Manajemen Agribisnis Sekolah Vokasi IPB Dalam Berwirausaha
The Indonesian government continues to strive to create labor-intensive jobs, one of which is by encouraging interest in entrepreneurship. The high unemployment rate is a serious problem for the Indonesian state. With entrepreneurship, it is hoped that the unemployment rate can be reduced and job opportunities can be opened. The Agribusiness Management Study Program has a great opportunity to actively contribute to economic development because it produces graduates who are expected to be able to become entrepreneurs. This research aims to conduct an analysis of the factors that influence interest in entrepreneurship among active students of the Agribusiness Management Study Program, IPB Vocational School. Data collection will be carried out by distributing surveys to respondents via Google Form. Analysis of survey data will be analyzed using descriptive statistical techniques and multiple linear regression. There are six variables to analyze the factors that influence students' interest in entrepreneurship. These factors are family environment, campus environment, prestige (self-esteem), social media, availability of capital and income expectations. The results obtained were that family environmental factors, campus environmental factors, capital influence factors, and income expectation factors had a real and significant effect on student interest, while self-esteem (prestige) factors and social media influence factors did not have a significant effect on Agribusiness Management students' interest in entrepreneurship
Terobosan Strategi Pemasaran: Digitalisasi Pemasaran Produk Inovatif Mie Instan Daun Kelor (Mi-Long) bersama Mangogong Company
Mangogong Company is a reseller of Mi-Long's innovative product, namely instant noodles from Moringa leaves which creates interesting business dynamics through digitalization. The graphic increase in the use of digitalization has an impact on people's lives, one of which is the business world. Digital marketing strategy is the process of promoting products or services using technological media to achieve business goals. This breakthrough aims to find out appropriate marketing strategies and can increase product awareness in Mi-Long marketing. This research method uses qualitative and quantitative methods based on primary and secondary data. The digital marketing strategy carried out by Mangogong Company includes marketing mix, purchase intention & decision, sales funnel, user persona, leads to prospects and prospects to hot prospects, as well as promotional tools. Through marketing digitalization, Mi-Long product knowledge and sales can be increased so that it can increase awareness and sales.
digitalization, marketing, awareness, instant cup noodles, moringa leaves (Moringa oleifera)
Hubungan Modal dan Pertumbuhan Usaha terhadap Kinerja Keuangan UMKM Piscok Atmojo di Nanggewer
This study aims to analyze the relationship between capital and business growth on the financial performance of Piscok SMEs in Nanggewer. Capital, as a key element of operations, influences business success, while business growth is an important indicator in improving profitability, liquidity and efficiency. This study used interviews with Piscok businesses in Bogor City as well as data analysis of financial statements and operational records. The results show that a balanced capital structure between equity and debt is able to increase profitability, while capital investment focused on business development contributes positively to expansion and increased revenue. This study recommends more optimized capital management and investment strategies to improve SMEs' financial performance. Keywords: Business Growth, Capital, Financial Performance, Liquidity, SMEs
Keywords: Business Growth, Capital, Financial Performance, Liquidity, SMEs
Strategi Pengembangan Eduwisata Aloeland di PT Mount Vera Sejati Kabupaten Gunung Kidul
AloeLand is an agribusiness-based educational tourism initiative developed by PT Mount Vera Sejati, integrating aloe vera cultivation with educational tourism activities. This study aims to analyze the existing business model, examine internal and external factors influencing its development, and formulate appropriate strategic recommendations. The findings indicate that AloeLand possesses strengths in diverse customer segments and multiple revenue streams, yet faces challenges related to market segmentation, human resource management, and the lack of standardized operational procedures. Opportunities are identified in the rising interest in educational tourism and potential collaborations with academic institutions, while threats include increasing competition from similar destinations. Strategic recommendations include enhancing aloe vera–centered educational content, strengthening digital engagement, diversifying tourism programs, and improving internal governance. These strategies are expected to improve AloeLand’s competitiveness and ensure its long-term sustainability.
edutourism, agribusiness, business model analisys, development strategy, aloe vera
Muhammad Rizky Firmansyah Hs Chandra Praja
Penerapan Database pada Toko Makanan Kering Surya Jaya dengan Microsoft Access
Database merupakan alat yang sangat penting dalam pengumpulan, pengelolaan, dan penyimpanan informasi terkait produk, seperti nama barang, penjualan, penyimpanan, dan lainnya. Penerapan database sangat relevan dalam berbagai usaha, salah satunya pada bisnis makanan kering. Makanan kering menjadi pilihan favorit banyak kalangan, khususnya anak muda, karena harga yang terjangkau, rasa yang enak, berbagai varian yang ditawarkan, serta kemudahan dalam melakukan pembelian melalui berbagai platform, seperti media sosial dan e-commerce. Dengan adanya database yang terstruktur dengan baik, pengelolaan informasi dan transaksi dalam bisnis makanan kering dapat dilakukan secara efisien, mendukung pengambilan keputusan yang lebih tepat, serta meningkatkan kepuasan pelanggan.
Simulasi Kinerja Persimpangan Sebagai Upaya Preventif Kemacetan Pada Simpang Kominfo-Kencana-Kodim di Kabupaten Grobogan
Based on data from the Central Java Provincial Statistics Agency, the average vehicle growth in Grobogan Regency is 4.9% per year. This shows that each year more and more vehicles are used by the people. In addition, based on Presidential Regulation No. 60 of 2022 the Purwodadi Urban Area which is included in the Kedungsepur National Strategic Area is planned to be developed into an international Center for Economic Activities. It is feared that in the next few years the traffic flow can no longer be controlled resulting in severe congestion. Preventive efforts are important so that steps in problem-solving efforts can be taken before the problem itself occurs in the future. This is what wants to be applied to the intersection at the R. Suprapto - MT. Haryono Grobogan Regency because this road is located in the Central Business District (CBD) area. Efforts to improve intersection performance are carried out in 2 stages, namely during the existing year and the plan year, to find out the conditions of the plan year, traffic forecasting is carried out. This research uses the basic formula from the Indonesian Road Capacity Guidelines (PKJI 2023). Further comparisons are made to determine the best proposals that can be applied to each intersection.From the analysis calculation, it is known that the performance of the three intersections in 2023 has improved compared to the existing conditions after the best recommendation is made. Kominfo intersection which previously had a delay time of 27.02 sec/pcu to 12.94 sec/pcu, kencana intersection from 38.68 sec/pcu down to 13.18 sec/pcu, and kodim intersection with an existing delay time of 15.94 sec/pcu down to 12.58 sec/pcu. Furthermore, in 2029 handling efforts were again carried out to maintain the performance of each intersection to remain good.
Urban Area, Preventive Action, Intersection Performance, Forecasting
Model Tarikan Perjalanan Guna Lahan Sekolah Menengah Pertama di Kabupaten Demak
School and work activities are one of the most dominant centers of travel movement in Indonesia. The presence of schools can attract people and vehicles. The attraction of travel will influence the increase in the number/volume of trips which can burden the road network. Educational land use will create quite large human movements for students and teachers and has the potential to disrupt the smooth flow of traffic in the school area. This research aims to identify the characteristics and identify models of travel attractions to junior high schools in Demak Regency. This research uses quantitative methods using secondary data. Analysis of the trip attraction model uses correlation tests, multiple linear regression tests and uses classical assumption tests. The results of the analysis show that the trip attraction to Junior High Schools in Demak Regency (Y) is influenced by the number of classes (X1), class capacity (X2), school size (X3) and number of supporting facilities (X4). The best model to predict the attraction of junior high school travel in Demak Regency is Y = 0.282 + 0.332 (X1) + 0.061 (X2) + 0,95 (X3) – 0.100 (X4) with an R² (Square) value of 0.854. The coefficient for the number of classes (X1) has a positive value, indicating that, assuming that there are no other independent variables, the tendency for travel attraction for junior high school land use (Y) has increased by 0.332 for every 1 unit increase in the number of classes. The class capacity coefficient (X2) is positive, indicating that assuming that there are no other independent variables, the tendency for travel attraction for junior high school land use (Y) to increase is 0.061 for every 1 unit increase in class capacity. The school area coefficient (X3) has a positive value, indicating that assuming that there are no other independent variables, the tendency for travel to use junior high school land (Y) will increase by 0.095 for every 1 unit increase in, school area. The coefficient for the number of supporting facilities (X4) is negative, indicating that assuming that there are no other independent variables, the tendency for travel attraction for SMP land use (Y) to decrease by 0.100 for every 1 unit increase in the number of supporting facilities.
Trip Attraction Model, Junior High School, Landuse
Komparasi Paket R untuk Analisis Data Spasial dalam Penelitian Sosial
This study examines a comparison of R packages used in spatial data analysis, with a focus on the sp, sf, raster, terra, and ggmap packages. Each package offers varying features, performance, and ease of use, which affect the effectiveness and efficiency of spatial data analysis. By utilizing diverse datasets, the researchers evaluate the strengths of each package in terms of vector data manipulation, raster data handling, and map visualization. The sp package, as one of the earliest packages for spatial data analysis in R, provides a solid foundation but has limitations in supporting modern data formats and efficiency. The sf package offers comprehensive support for the Simple Features standard, enhancing usability and performance for vector data with better integration into the R ecosystem. The raster package provides reliable tools for raster data manipulation and analysis, but it faces challenges in efficiency and ease of use with large datasets. The terra package addresses these shortcomings by improving efficiency and capabilities in handling large datasets and performing faster operations. On the other hand, the ggmap package offers powerful tools for interactive map visualization and web-based map data access, which are particularly useful for creating informative and interactive maps. The findings of this study provide practical guidance for researchers and practitioners in selecting the appropriate R package for their analysis needs. The study concludes that the choice of package should consider the type of data being analyzed, the goals of the analysis, and the features and performance of each package to ensure optimal results in spatial data analysis
Faktor yang Berpengaruh terhadap Keputusan Pembelian Susu Kambing Bubuk di Indo Natural Farm
This study aims to analyze the factors influencing purchase decisions and marketing strategies of goat milk powder at Indo Natural Farm. The research method used is quantitative, employing descriptive analysis, factor analysis, SWOT analysis, and IFAS and EFAS analysis. The factors analyzed include purchase decisions and the 4Ps marketing mix. The results show that factors such as product, price, promotion, place, and purchasing decisions have a significant impact on customer purchasing decisions. Additionally, SWOT, IFAS, and EFAS analyses provide insights into the company’s position in the industry, as well as the opportunities and challenges it faces. Based on the factor analysis, seven factors were identified: product quality, information access and health, promotion and incentives, product information and value, product appeal and place, price, and accessibility and promotion. Based on the IFAS and EFAS scores, goat milk powder at Indo Natural Farm is positioned in quadrant II and is recommended to implement a diversification strategy. Keywords: Goat Milk Powder, Purchase Decisions, Marketing Strategy
Analisis Nilai Tambah dan Strategi Pengembangan Teh Rempah Celup di PT Indo Spices Trading
PT Indo Spices Trading took advantage of the opportunity to create functional beverage products, namely spiced tea bags made from leftover export quality cardamom and ginger, plus other spices. Input transformation increases the output value of spiced tea bags due to costs, resulting in a new, higher price and increasing profits. Therefore, added value analysis is needed to determine the extent of added value and level of profitability obtained from processing spiced tea bags, as well as analyzing appropriate development strategies to increase it competitiveness and consumer acceptance in the market. The methods used include the Hayami method and SWOT analysis. The research results show an added value of IDR 138,142 per kilogram for spiced tea bags, with an added value ratio of 47%. The profit obtained from spiced tea bags is IDR 120,642 with a profit margin of 87%. Recommended strategic alternatives for developing spiced tea bags based on SWOT analysis are to utilize Strengths and Opportunities (S-O), namely: 1) increasing sales of spiced tea bags by prioritizing inherent product attributes, and 2) establishing partnerships with modern retail outlets
: Development Strategy, Hayami, Spiced Tea Bags, SWOT, Value Added
Analisis Strategi Pemasaran Produk Olahan Ikan Tuna Pada CV Putra Boga Mahdani Kota Bogor, Jawa Barat
Bogor Regency is one of the West Java regions famous for its fish cultivation production. The considerable potential possessed by the Bogor Regency fisheries sector can generate new business opportunities in maximizing existing potential, especially in the field of processing fishery products. CV Putra Boga Mahdani is one of the MSMEs that applies the added value of fish products by making Basreng Ikan products, there are problems faced by CV Putra Boga Mahdani, namely the sale of fish products that have not been maximized, this is an indication of a marketing strategy that has not been implemented optimally, so the formulation of marketing strategies related to the marketing mix is needed to improve the company's marketing activities. This study aims to analyze the Marketing Strategy of Processed Tuna Fish Products in CV Putra Boga Mahdani. Data analysis uses the AHP method to obtain strategy priorities. The analysis results obtained are market penetration strategies with a value weight of 0.875 and an inconsistency ratio of 0.002. This strategy can be done by adding distribution channels and increasing promotion. The priority factor with the highest priority level, namely price (Price) with a weight of 0.323 and an inconsistency ratio of 0.163, with a price discount strategy so that prices are affordable and products can compete with other types of products.
Faktor Preferensi Konsumen dalam Mempengaruhi Pembelian Permen Susu Pada Unit Bisnis Twinmilk Gemah Ripah
Twinmilk, a business unit of the Gemah Ripah cooperative in Sukabumi, produces milk candy from milk supplied by its farmer members. Despite its potential, Twinmilk's sales have stagnated, particularly for its milk candy. To address this, the company conducted a consumer behavior analysis. The study aimed to analyze the decision-making process in purchasing, the factors influencing purchasing decisions, and consumer attitudes towards the attributes of Twinmilk’s milk candy. The methods used included descriptive analysis, analysis of factors influencing purchasing decisions, and consumer attitude analysis using the Fishbein multi-attribute model. The analysis revealed five key factors influencing purchasing decisions: psychographics (culture, social class, income), demographics (age, gender, lifestyle), knowledge (motivation, awareness), information sources (family, friends, promotions), and behavior (experience, attitude). The consumer attitude score of 133.64 indicates that Twinmilk’s milk candy is well-regarded, with taste being the most valued attribute. However, improvements in accessibility and promotion are essential priorities for growth.
Candy, Consumer behaviour, Cooperative, Fishbein, Milk
Pengembangan Pempek Dos dengan Memanfaatkan Hati Ayam sebagai Fortifikan Zat Besi
One of the health problems that often occurs in young girls due to iron deficiency is anemia. Iron deficiency anemia can be prevented by using local food ingredients that contain high iron, namely chicken liver, which is substituted in the product pempek dos so that it becomes an iron fortified food. The research is aimed at developing a product of pempek with the addition of chicken liver. This study uses a complete random design (RAL) of one factor with three treatments. The results of the research showed that there was a significant difference in the hedonic test of color attributes. The chosen pempek formula is F2 with the addition of chicken liver 60 grams, F2 has an energy content of 346 kcal, protein 10.6 g, fat 5.7 g, carbohydrates 63.8 g, and iron 4.6 mg. This formula has a contribution to AKG as much as 16% energy, 16% protein, 8% fat, 21% carbs, and 30% iron.
POTRET RESILIENSI SOSIAL MASYARAKAT GUDANG KARANG DALAM MENGHADAPI PANDEMI COVID-19
This research is motivated by the phenomenon of social restrictions as an effort to prevent the spread of infectious diseases by maintaining physical distance or reducing direct contact between individuals during the Covid-19 pandemic. This research is motivated by the phenomenon of social restrictions as an effort to prevent the spread of infectious diseases by maintaining physical distance or reducing direct contact between individuals during the Covid-19 pandemic. Studies on the Gudang Karang community are one of the interesting things to research with the aim of knowing how social mechanisms and adaptations occur in the Gudang Karang community as a form of social resilience in dealing with the Covid-19 pandemic. This study uses a qualitative method with a phenomenological approach to gain an in-depth understanding of the portrait of community social resilience that occurs in the Gudang Karang community. Interviews with informants were used in order to gather information to answer research questions. The research findings show that the Gudang Karang community has succeeded in going through a process of social resilience by responding to challenges during the Covid-19 pandemic as evidenced by the transformation from Kampung Tangguh, then becoming a Disaster Response Village, and leading to the Empowered Villages Program (KASNO). The results also show that the concept of social resilience that occurs in the Gudang Karang community complements the structural-functional theory by emphasizing the importance of the ability of individuals or groups to adapt and recover from difficult situations.
Mekanisme Survival Petani Buah Naga di Dusun Rejoagung, Desa Sumberagung, Kabupaten Banyuwangi
This research focuses on the survival mechanisms of dragon fruit farmers who switch commodities from food crops to horticulture. This study uses a qualitative approach with phenomenological research methods and uses James Scott's theory of subsistence ethics as the analytical knife. Data collection was carried out through interviews and observations with dragon fruit farmers in Rejoagung Hamlet, using purposive sampling as the target of this study. Based on findings in the field, there are problems in terms of maintenance costs related to the process of selling food crops that have an impact on farmers in Rejoagung Hamlet. Prices seem to be spent quite a lot, and yields are not sufficient to meet the needs of farmers, causing farmers to switch to horticultural crops, namely dragon fruit. Three survival mechanisms are carried out by farmers, namely, farmers do not fasten their belts but only change commodities to dragon fruit because of the interest in dragon fruit, which is expensive. Second, subsistence alternatives carried out by farmers by switching to dragon fruit commodities have been successful to date. Because dragon fruit has easy maintenance, only one planting is enough. Dragon fruit can also be harvested every month with a stable market price and can be more than the average. Not only that, innovation is also developed by farmers using lights so they can harvest every month. Third, the use of social networks by forming farmer groups; if workers are needed for the harvest, they can call families or farmers from farmer groups. In addition, economic growth among the people of Dusun Rejoagung has increased rapidly due to dragon fruit farming
Mechanism of Survival, Farmers, Dragon Fruit, Economy
Pengembangan Bisnis Strategis untuk Produksi Minyak Serai Wangi di Indonesia: Studi Kasus PT Musim Panen Harmonis
Penelitian ini mengkaji potensi pengembangan bisnis dalam sektor pertanian Indonesia, dengan fokus pada komoditas minyak atsiri dari tumbuhan aromatik, khususnya minyak serai wangi (Cymbopogon winterianus). Tren bisnis minyak serai wangi terus meningkat karena permintaan yang terus bertambah, terutama untuk produk wangi-wangian, barang rumah tangga, dan farmasi. Penelitian ini bertujuan untuk menganalisis kondisi lingkungan internal dan eksternal perusahaan, yang akan direpresentasikan melalui sembilan elemen dalam Business Model Canvas (BMC). Melalui pendekatan studi kasus, penelitian ini menggabungkan data primer dari wawancara dengan pihak perusahaan dan data sekunder dari literatur terkait. Data tersebut kemudian digunakan untuk merancang model bisnis dengan menggolongkan hasil analisis pada sembilan elemen BMC. Selanjutnya, dilakukan validasi terhadap setiap elemen BMC dengan mempertimbangkan faktor internal dan eksternal perusahaan. Faktor-faktor ini dikelompokkan menjadi kekuatan (strength), kelemahan (weakness), peluang (opportunity), dan ancaman (threat) dalam analisis SWOT. Hasil dari validasi sembilan elemen BMC dan analisis SWOT digunakan sebagai dasar untuk perbaikan model bisnis PT Musim Panen Harmonis. Hasil penelitian berupa beberapa perbaikan strategi yang direkomendasikan untuk perusahaan. Strategi pengembangan bisnis PT Musim Panen Harmonis melibatkan perbaikan pada semua elemen BMC. Analisis SWOT mengidentifikasi sejumlah strategi alternatif, seperti perluasan ke pasar UMKM, pemasaran digital yang lebih efektif, diversifikasi produk, perbaikan pengemasan produk, dan penawaran promosi harga.
Business Model Canvas (BMC), SWOT analysis, Aromatic Plants Business, Business Strategy
Game Theory Aproach Dalam Negosiasi Usaha Agribisnis : Systematic Literature Review (SLR)
This study explores the Game Theory approach to negotiation in several literature studies. Through a literature study, we found that Game Theory has proven invaluable in outlining dynamics and strategies in negotiation situations in a variety of contexts, including in complex agribusiness environments. The results show the importance of understanding strategic interactions, making decisions and seeing interests and cooperation based on dynamic variables and making optimal strategies in successful negotiations. Nash equilibrium helps reveal the potential outcome of negotiations. The study makes important theoretical and practical contributions to the literature in the way of negotiating and offers implications for entrepreneurs, policy makers and actors in conducting negotiations.
Agribusiness, Game Theory, Nash Equilibrium, Negotiation, Strategy
RUNTUHNYA ETIKA KOMUNIKASI DI MEDIA SOSIAL (Analisis Wacana Pada Komentar Akun Twitter Jerome Polin)
This research, titled "The Decline of Communication Ethics on Social Media," examines the comments on Jerome Polin's Twitter account. Communication ethics serves as a standard for human behavior and actions in communication within societal structures. Among various forms of communication ethics, social media communication ethics often tend to be overlooked due to the rapid advancement of technology. Therefore, this study aims to understand the interactions on the widely used social media platform Twitter. The research analyzes the Twitter account of Jerome Polin, an influencer whose posts attract attention from users. It is not uncommon for Jerome Polin to receive negative comments from netizens, resulting in the collapse of communication ethics on social media. The research methodology employed is discourse analysis, which delves deeper into the content of information on the media platform, specifically Twitter. This study considers the case of hate speech and insults directed towards Jerome Polin on Twitter as a manifestation of the decline of communication ethics on social media.
Hubungan Pengetahuan dan Masa Kerja Terhadap Perilaku Perawat Dalam Membuang Limbah Padat Medis Pada Tahap Pewadahan di Klinik PT X Kabupaten TangerangTahun 2023
Based on data from the PT X Clinic, there are work accidents caused by waste of sharp objects or used syringes. This does not escape the behavior of nurses in disposing of medical solid waste at the container stage. The purpose of this study was to analyze the factors related to the behavior of nurses in disposing of medical solid waste at the container stage at the PT X Clinic, Tangerang Regency in 2023. This study used a Cross Sectional design with a sample of 78 people. Data analysis used univariate and bivariate analysis with the chi square test. This research was conducted in July 2023. The results of the univariate analysis showed that there were more nurses with poor behavior, namely 42 people (53.8%), poor knowledge, namely 41 people (52.5%), bad attitudes, namely 46 people (59%) and long service tenure of nurses, namely 45 people (57.7%). There is a relationship between knowledge and behavior of nurses (p-value 0.046 <0.05), attitude and behavior of p-value (0.026 <0.05), and years of service with behavior p-value (0.030 <0.05). To prevent a better personality from forming, management takes the form of updating the system, such as giving a strict warning if a nurse disposes of medical waste that does not match its type and providing training to nurses on a regular basis with trainers who are competent in their field.
Perilaku Perawat, Pengetahuan, Sikap, Masa Kerja
Penerapan Microsoft Access untuk Menyusun Database di Toko Bangunan Arzimar Jaya
This research aims to build a database of product data, profit data, sales data and supplier data. This system was created using Microsoft Access as a database. The data collection methods used were interviews, observation, and supplemented with literature studies related to the research process. From the research carried out, problems were found such as: 1) There was a financial mismatch between goods sold and income, 2) Lack of accuracy in manual recording so that the data was inaccurate, 3) Customer data was not written down. The effort to solve this problem is by creating a database of products, profits, sales and suppliers using Microsoft Access.
Database, Goods, Customers, Suppliers, Transaction, Detailed transactions
Analisis Kinerja Saham dan Rasio Keuangan Pada Japfa Comfeed Indonesia Tbk (JPFA)
Analysis of the selection of stocks to invest can be seen by measuring stock performance based on stock returns and risks that will be borne by investors. Beside of stock performance, investors also pay attention to the company's financial performance by calculating the company's financial ratios. This study aims to determine the stock performance and financial ratios of the JAPFA Comfeed Indonesia (Tbk) company. The analytical method in this study uses secondary data in the form of stock price data and company financial reports. The results of the study show that returns for the August 2022 period produce better returns. Meanwhile, September 2022 experienced a drastic decrease from the previous year so that it experienced a loss. The average risk value for August 2022 is 1.87% and September 2022 is 1.40%. Macro analysis can be seen that the company still imports raw materials by 30%, so the company is more consistent in managing finances, controlling cash wisely, and focusing on increasing efficiency and profitability. The results of the analysis in this study indicate that JAPFA's financial ratios can be categorized as quite good. Abstrak Analisis pemilihan saham untuk berinvestasi dapat dilihat dengan melakukan pengukuran kinerja saham berdasarkan return saham dan risiko yang akan ditanggung oleh investor. Selain kinerja saham, investor juga memperhatikan kinerja keuangan perusahaan dengan menghitung rasio keuangan perusahaan. Tujuan penelitian ini adalah mengetahui bagaimana kinerja saham dan rasio keuangan perusahaan pada JAPFA Comfeed Indonesia (Tbk). Penelitian ini menggunakan data sekunder yang berasal dari data harga saham dan laporan keuangan perusahaan. Hasil penelitian menunjukkan return untuk periode bulan Agustus tahun 2022 menghasilkan return yang lebih baik. Sedangkan, bulan September 2022 mengalami penurunan drastis dari tahun sebelumnya sehingga mengalami loss. Nilai rata-rata risiko Agustus 2022 1,87% dan September 2022 1,40%. Analisis makro dapat dilihat perusahaan masih impor bahan baku sebesar 30%, maka perusahaan lebih konsisten dalam mengelola keuangan, mengendalikan kas dengan bijaksana, serta fokus dalam peningkatan efisiensi dan profitabilitas. Hasil analisis dalam penelitian ini menunjukkan bahwa rasio keuangan Perusahaan JAPFA dapat dikategorikan cukup baik.
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Pengembangan Masyarakat Program Holistik Pembinaan dan Pengembangan Desa (PHP2D) pada Kelompok Rukuntani di Desa Bantarsari
One of the community development methods is Participatory Rural Appraisal (PRA) with various techniques that strive for community development to be carried out according to the needs of the community. The Participatory Rural Appraisal (PRA) method uses the basic concept of community involvement in all activities by emphasizing community participation. The Ministry of Education of the Republic of Indonesia encourages educational institutions to carry out Free Learning Campus Merdeka (MBKM) activities, as a learning platform for students as well as a space for implementing the tri dharma of higher education, especially in the context of community service. This paper intends to analyze the implementation of the Independent Campus Learning (MBKM) activities through the Holistic Village Development and Development Program (PHP2D) in Bantarsari Village. The community development activities carried out by PHP2D consisted of several stages: identification of potentials and problems, formulation of action plans, follow-up (surveys, outreach, preparation of facilities and infrastructure, training on honey bee cultivation), evaluation and follow-up of the program at the Rukun Tani Group. Observations on the community development program conducted by PHP2D show that this activity has not been fully implemented in the spirit of community development. The activities carried out tend to be top down and are in the form of knowledge transfer without any organizing of community development subjects. The activities carried out showed that there was no direct participation by the Rukun Tani group so that the collectivity of the Rukun Tani groups did not appear for the Bantarsari Village PHP2D program and the program's sustainability was not implemented. ABSTRAK Salah satu metode pengembangan masyarakat adalah Participatory Rural Appraisal (PRA) dengan berbagai teknik yang mengupayakan agar pengembangan masyarakat yang dilakukan sesuai dengan kebutuhan komunitas. Metode Participatory Rural Appraisal (PRA) menggunakan konsep dasar keterlibatan masyarakat pada keseluruhan kegiatan dengan memberikan tekanan pada partisipasi oleh masyarakat. Kementerian Pendidikan Republik Indonesia mendorong institusi pendidikan melaksanakan kegiatan Merdeka Belajar Kampus Merdeka (MBKM), sebagai wadah pembelajaran bagi mahasiswa sekaligus ruang bagi pelaksanaan tri dharma perguruan tinggi, terutama dalam konteks pengabdian masyarakat. Tulisan ini bermaksud menganalisis pelaksanaan kegiatan Merdeka Belajar Kampus Merdeka (MBKM) melalui Program Holistik Pembinaan dan Pengembangan Desa (PHP2D) di Desa Bantarsari. Kegiatan pengembangan masyarakat yang dilakukan oleh PHP2D terdiri dari beberapa tahapan: identifikasi potensi dan masalah, perumusan rencana aksi, tindak lanjut (survei, sosialisasi, persiapan sarana dan prasarana, pelatihan budi daya lebah madu), evaluasi dan tindak lanjut program pada Kelompok Rukun Tani. Hasil observasi terhadap program pengembangan masyarakat yang dilakukan oleh PHP2D menunjukkan bahwa kegiatan ini belum sepenuhnya dijalankan dengan semangat pengembangan masyarakat. Kegiatan yang dilakukan cenderung top down dan berupa transfer pengetahuan tanpa ada pengorganisasian subjek pengembangan masyarakat. Aktivitas yang dilakukan menunjukkan tidak adanya partisipasi langsung oleh kelompok Rukun tani sehingga tidak muncul kolektivitas kelompok Rukun tani terhadap program PHP2D Desa Bantarsari dan tidak terlaksananya keberlanjutan program.
Transformasi Budaya Permainan Tradisional Ke Game Online Pada Remaja Di Desa Wonosari Kabupaten Jember
The rapid development of technology has contributed to influencing various aspects of life, one of which is culture in society. The game is one aspect of culture that has also experienced a change from the previous traditional game to an online game. Online games have become widely used since the pandemic hit in 2020. This has led to the change in social interaction that was formerly patembayan, to become individualism. This study aims to reveal the transition of game culture change in adolescents. This research was carried out using a qualitative approach and the research method used was ethnography in Wonosari Village, Jember Regency, East Java Province. Data collection was carried out through interviews and observations with adolescents in Wonosari Village using purposive sampling as the target of this study. The results of the study show that in the transition process starting from the invitation of friends and small habits it is what makes addiction and results in cultural change. Then this cultural change also produces a domino effect with changes in social interaction in adolescents. ABSTRAK Perkembangan teknologi yang semakin pesat turut andil dalam memengaruhi berbagai aspek dalam kehidupan, salah satunya kebudayaan pada masyarakat. Permainan merupakan salah satu aspek dalam kebudayaan juga turut mengalami perubahan dari sebelumnya permainan tradisional menjadi Game Online. Game Online menjadi marak digunakan sejak pandemic melanda pada 2020 silam. Hal ini, membuat ikut berubahnya interaksi sosial yang sebelumnya patembayan, menjadi individualism. Penelitian ini bertujuan untuk mengungkap transisi perubahan kebudayaan permainan pada remaja. Penelitian ini dilaksanakan dengan menggunakan pendekatan kualitatif dan metode riset yang digunakan ialah etnografi di Desa Wonosari, Kabupaten Jember, Provinsi Jawa Timur. Pengumpulan data dilakukan melalui wawancara dan observasi dengan remaja di Desa Wonosari secara purposive sampling sebagai sasaran penelitian ini. Hasil penelitian menunjukkan bahwa dalam proses transisinya dimulai dari ajakan teman dan kebiasaan kecil tersebutlah yang menjadikan kecanduan dan menghasilkan perubahan kebudayaan. Kemudian, perubahan kebudayaan ini juga turut menghasilkan efek domino dengan adanya perubahan interaksi sosial pada remaja
Analisis Bibliometrik Trend Penelitian Komunikasi Krisis Public Relations di Indonesia
This research aims to analyze the development of research on crisis communication in public relations, classify it based on trends, and identify potential variables for future research. This study uses a literature review method or bibliometric analysis approachThe research started with defining the keywords "crisis communication in public relations" and "articles" using the Publish or Perish application with Google Scholar as the database. Within the range of 2018-2023, 235 relevant research articles were found on the theme and analyzed using VOSViewer. The results of the study show the development trend of public relations crisis communication research which always examines companies that are experiencing a crisis and its resolution, especially during the Covid-19 pandemic. ABSTRAK Tujuan Penelitian ini untuk menganalisis bagaimana perkembangan penelitian tentang komunikasi krisis public relations untuk kemudian diklasifikasikan berdasarkan trendnya serta untuk mengetahui apa saja topik yang dapat menjadi variabel pada penelitian dimasa yang akan datang. Penelitian ini menggunakan metode literature review atau tinjauan pustaka yang menggunakan pendekatan analisis bibliometrik. Penelitian dimulai dari pendefinisian kata kunci “komunikasi krisis public relations” dan “artikel” pada aplikasi Publish or perish dengan google scholar sebagai database. Dalam rentang tahun 2018-2023 ditemukan 235 artikel penelitian yang relevan dengan tema dan dianalisis menggunakan VOSViewers. Hasil penelitian menunjukan perkembangan trend penelitian komunikasi krisis public relations yang selalu mengkaji perusahaan-perusahaan yang sedang mengalami krisis dan penyelesaiannya khususnya pada masa pandemi Covid-19.
Strategi Kampanye Public Relations Dalam Membangun Kesadaran Tentang Kesehatan Seksual (Studi Kasus: “Hotel For Play”)
The importance of public awareness of sexual and reproductive health is often underestimated. This is because some Indonesian people still consider that discussion on sexual health is taboo. In fact, the lack of awareness of sexual health can lead to unplanned pregnancies and transmission of sexually transmitted diseases. This research is conducted to analyze the implementation of the “Hotel For Play” public relations campaign in building awareness sexual health awareness. All data used in this study come from reliable documents, including reputable news articles, journal articles, social media content relevant to the campaign, and company websites. The results showed that this campaign was carried out through special events themed as educational exhibitions and alliances with Tiktok creators and also sexual health practitioners. Information disseminated by Tiktok creators and journalists also create audience interest in participating in this campaign. ABSTRAK Pentingnya kesadaran masyarakat tentang kesehatan seksual dan reproduksi masih sering disepelekan. Sebagian masyarakat Indonesia masih menganggap bahwa kesehatan seksual merupakan hal yang tabu untuk diperbincangkan. Padahal, kurangnya kesadaran kesehatan seksual dapat berkontribusi pada kehamilan yang tidak direncanakan dan penularan penyakit menular seksual. Penelitian kualitatif ini dilakukan untuk menganalisa implementasi kampanye public relations “Hotel For Play” dalam membangun kesadaran tentang kesehatan seksual. Seluruh data yang digunakan pada penelitian ini berasal dari dokumen yang terpercaya, di antaranya artikel berita bereputasi, artikel jurnal, konten media sosial yang relevan dengan kampanye, dan website perusahaan. Hasil penelitian menunjukkan bahwa kampanye ini dilakukan dengan acara khusus bertema pameran edukatif dan aliansi bersama kreator Tiktok serta praktisi kesehatan seksual. Informasi yang disebarkan oleh para kreator Tiktok dan wartawan juga membantu menciptakan ketertarikan serta minat audiens untuk berpartisipasi pada kampanye ini. Dalam satu bulan, kampanye edukasi seksual ini berhasil mendatangkan 30 ribu audiens pameran berusia minimal 17 tahun; menjangkau 13 juta penonton di Tiktok; dan menghasilkan 500 konten di media sosial Instagram.
Potensi Pengembangan Konsep Agro Science and Technology Park (STP) menggunakan Analisis SWOT di Arjasari, Kabupaten Bandung
Science parks have been emerged and developed in the United States of America to linked the gap between research sectors and industry. For few decades ago, Science and Technology Park (STP) have been developing rapidly in most of countries in Asia. In 1976 Indonesia have established their very first Science and Technology Park. Science and Technology Park in Indonesia became one of government strategy to stimulate innovation based on local resources. Bandung Regency is one of the regions in Indonesia that depend on their agriculture activities. Arjasari Area is one of sub district in Bandung Regency, where most of the area is a rural area that famous from its Clove, Coconut and Coffee plantation. Besides that, Arjasari have many agricultural activities such as Agriculture Wetlands, Dryland farming, Horticultural Agriculture, Clove, Coconut, Coffee Plantation, Production Forest and Middle Industrial Area. Bandung Regency Municipalities have a plan strategy to encourage rural area with tourism. Developing an agriculture science and technology is one of the strategies to boosting an innovation in agricultural sector while promoting the local product of this area. This research is qualitative research using SWOT (Strength, Weakness, Opportunity, Threat) Anlaysis. SWOT Analysis is used to describe the potential innovation and potential problems that may occurs in the future. Bandung Regency nowadays still lack of innovation in agriculture sector. Human Resources skill and competency of Bandung Regency’s local community also still need to be empowering to improve. This lacking of human resources skill needs to be improved widely from many sectors. On the other hand, Bandung regency have a much potential on agricultural sector. ABSTRAK Science Parks atau Taman Sains telah muncul dan dikembangkan di Amerika Serikat untuk menghubungkan kesenjangan antara sektor penelitian dan industri. Science and Technology Park (STP) telah berkembang pesat di sebagian besar negara di Asia. Pada tahun 1976 Indonesia telah mendirikan taman sains dan teknologi pertama mereka. Taman IPTEK di Indonesia menjadi salah satu strategi pemerintah untuk mendorong inovasi berbasis sumber daya lokal. Kabupaten Bandung merupakan salah satu daerah di Indonesia yang menggantungkan hidupnya pada kegiatan pertanian. Kawasan Arjasari merupakan salah satu kecamatan di Kabupaten Bandung yang sebagian besar wilayahnya merupakan kawasan pedesaan yang terkenal dengan perkebunan Cengkeh, Kelapa dan Kopi. Selain itu Arjasari memiliki banyak kegiatan pertanian seperti Pertanian Lahan Basah, Pertanian Lahan Kering, Pertanian Hortikultura, Cengkeh, Kelapa, Perkebunan Kopi, Hutan Produksi dan Kawasan Industri Menengah. Kabupaten Bandung memiliki rencana untuk mendorong kawasan pedesaan melalui pariwisata. Pengembangan ilmu pengetahuan dan teknologi pertanian merupakan salah satu strategi untuk mendorong inovasi di bidang pertanian sekaligus mempromosikan produk lokal daerah ini. Penelitian ini merupakan penelitian kualitatif dengan menggunakan Analisis SWOT (Strength, Weakness, Opportunity, Threat). Analisis SWOT digunakan untuk menggambarkan potensi inovasi dan potensi masalah yang mungkin terjadi di masa depan. Kabupaten Bandung saat ini masih minim inovasi di bidang pertanian. Keterampilan dan kompetensi Sumber Daya Manusia masyarakat Kabupaten Bandung juga masih perlu diberdayakan untuk ditingkatkan. Kurangnya keterampilan sumber daya manusia ini perlu ditingkatkan secara luas dari berbagai sektor. Di sisi lain, Kabupaten Bandung memiliki banyak potensi di sektor pertanian.