JURNAL SOSIAL TERAPAN (JSTR) (E-ISSN 2988-2524) : menerbitkan artikel di bidang sosial terapan seperti sosial ekonomi, hukum, akutansi, ekowisata, agribisnis, komunikasi, manajemen, dan penerapan teknologi di masyarakat. JSTR diterbitkan oleh Sekolah Vokasi, IPB University (SV-IPB). JSTR pertama kali dibuat pada tahun 2023 dengan terbitan dua kali dalam satu tahun yaitu bulan April dan Desember. Editor menerima artikel penelitian empiris dan telaah di bidang sosial terapan. Redaksi menerima hasil tertulis dari penelitian ilmiah, baik berupa penelitian empiris dalam bidang yang berkaitan dengan Sosial Terapan. Redaksi dapat merevisi makalah tanpa mengubah substansi dan isi setelah melalui proses blind review. Artikel yang dikirimkan oleh penulis harus merupakan naskah asli dan tidak sedang dalam proses penerbitan oleh jurnal atau penerbit lain.
Penerapan Metode Full Costing dalam Penentuan Harga Pokok Produksi UKM Roti Galuh Sari
Permasalahan dalam akurasi perhitungan Harga Pokok Produksi (HPP) masih menjadi tantangan oleh banyak UMKM, termasuk UKM Roti Galuh Sari. Perhitungan HPP yang selama ini digunakan hanya mencakup bahan baku dan tenaga kerja langsung, tanpa mempertimbangkan biaya overhead tidak langsung. Hal ini berpotensi menimbulkan kesalahan dalam penetapan harga jual serta perhitungan laba usaha. Penelitian ini bertujuan untuk mengevaluasi perhitungan HPP dengan menggunakan metode full costing, yang mencakup seluruh elemen biaya produksi secara menyeluruh. Metode ini diaplikasikan melalui analisis laporan keuangan dan wawancara mendalam. Hasil penelitian menunjukkan bahwa full costing memberikan gambaran struktur biaya yang lebih akurat dibandingkan metode konvensional. Selisih perhitungan yang ditemukan menunjukkan pentingnya penerapan sistem pengelolaan biaya yang lebih sistematis. Rekomendasi yang diajukan meliputi pemisahan biaya tetap dan variabel, alokasi biaya per departemen, otomatisasi proses produksi, serta penerapan sistem Just-in-Time untuk mendukung efisiensi dan keberlanjutan usaha.
Copyright (c) 2025 Afraah Nabiilah, Kayla Caroline Pardede, Raden Satria Pamungkas Wirya Perkasa, Surya Tri Yulianto, M. Irzsa Zeqty Gustian, Fany Apriliani , Antonya Rumondang Sinaga, Farida Ratna Dewi, Sari Heviawati, Novia Rahmawati https://creativecommons.org/licenses/by/4.0
Strategi Pengembangan Usaha Penggilingan Padi Pusaka Abadi Garut
Permasalahan berupa menurunnya penjualan, terbatasnya pasokan padi, dan terganggunya produksi akibat cuaca menuntut Penggilingan Beras Pusaka Abadi Garut untuk menemukan solusi strategis. Penelitian ini bertujuan merumuskan strategi pengembangan usaha yang efektif untuk meningkatkan kinerja, dan memperkuat daya saing usaha. Penelitian menggunakan pendekatan kualitatif dengan pengumpulan data primer melalui wawancara mendalam terhadap empat narasumber. Analisis kondisi internal dan eksternal menggunakan matriks Internal Factor Analysis (IFA) dan External Factor Analysis (EFA), yang selanjutnya dipetakan ke Matriks Internal–Eksternal (IE) serta dianalisis menggunakan SWOT. Hasil penelitian menunjukkan bahwa nilai IFA sebesar 3,38 mencerminkan kondisi internal yang kuat, sedangkan nilai EFA sebesar 3,26 menunjukkan lingkungan eksternal yang mendukung. Berdasarkan Matriks IE, usaha berada pada posisi Sel I dengan rekomendasi strategi Build and Growth. Hasil QSPM menunjukkan bahwa strategi SO1 Mengembangkan usaha beras premium Sarinah khas Garut dengan meningkatkan kapasitas produksi dan promosi, memanfaatkan mutu beras, fasilitas pengering berbahan bakar gas, serta peralatan produksi semi modern untuk mengikuti pertumbuhan pasar beras premium memperoleh nilai Total Attractiveness Score tertinggi sebesar 7,05 sehingga menjadi strategi prioritas. Penerapan strategi diharapkan mampu meningkatkan kinerja usaha dan mendorong pertumbuhan secara berkelanjutan. Penelitian selanjutnya, disarankan untuk mengevaluasi efektivitas strategi yang telah diterapkan.
Copyright (c) 2025 Novita Anggraeni, Tika Kartika Asri, Mujito https://creativecommons.org/licenses/by/4.0
Manajemen Potensi Ekonomi Tuna Mata Besar (Thunnus Obesus) Yang Didaratkan Di Pelabuhan Benoa, Bali
Tuna mata besar merupakan komoditas ekonomis penting yang didaratkan di Pelabuhan Umum Benoa, namun menghadapi tantangan berupa penurunan efisiensi tangkap dan nilai ekonomi. Penelitian ini bertujuan untuk menganalisis tren Catch per Unit Effort (CPUE), mengestimasi Maximum Sustainable Yield (MSY), serta mengkaji dinamika nilai produksi ekonomi. Penelitian menggunakan metode survei dengan data runtun waktu operasional pendaratan dari tahun 2020 hingga 2024. Data dianalisis menggunakan model Gordon-Schaefer. Hasil penelitian menunjukkan penangkapan pada tahun 2024 sebesar 456 trip tidak sebanding dengan hasil tangkapan yang menyebabkan nilai CPUE turun signifikan yaitu 2,16 ton/trip. Hasil MSY diperoleh sebesar 1.272,12 ton/tahun dengan upaya penangkapan optimum sebesar 489,41 trip/tahun. Tingkat pemanfaatan sumber daya berada pada kategori Moderate Exploited (77,3%), tingkat upaya penangkapan telah mendekati angka kritis yaitu 93,2%. Secara ekonomi, terjadi penurunan nilai produksi yang signifikan dari Rp58,1 miliar pada tahun 2020 menjadi Rp19,6 miliar pada tahun 2024. Pengelolaan perikanan tuna di Benoa perlu segera menerapkan pembatasan upaya tangkap dan berorientasi pada peningkatan mutu hasil tangkapan untuk mencegah overfishing dan memulihkan keuntungan ekonomi.
Copyright (c) 2025 I Putu Gede Eka Handrayana Putra, Suprabadevi Ayumayasari Saraswati, Sunzexcri Apri Seven Hutagalung, Revalina Najwa Sunarya, Khofifah Salsabilah, Angel Eka Laurentsia https://creativecommons.org/licenses/by/4.0
Model Konseptual Penguatan Program Makan Bergizi Gratis Melalui Kualitas Pelayanan, Informasi, Dan Kepercayaan Publik
Program makan di sekolah banyak diterapkan untuk memperbaiki status gizi dan kesiapan belajar anak, namun efektivitasnya dalam jangka panjang dipengaruhi bukan hanya oleh hasil program, melainkan juga oleh kualitas implementasi dan persepsi publik. Artikel konseptual ini menyusun sintesis literatur integratif yang mengaitkan tiga determinan utama penerimaan program: kualitas pelayanan dalam penyelenggaraan program, transparansi dan kualitas informasi, serta kepercayaan publik terhadap pemerintah. Model menegaskan bahwa pelayanan yang responsif, andal, dan empatik dapat menurunkan ketidakpastian serta memperkuat persepsi keadilan, sementara informasi yang jelas dan tepat waktu meningkatkan akuntabilitas serta keyakinan masyarakat. Kedua faktor tersebut diperkirakan memperkuat kepercayaan terhadap pemerintah yang berperan sebagai mekanisme psikologis kunci dalam menjelaskan bagaimana pengalaman layanan dan kualitas informasi mendorong kepuasan, partisipasi, serta dukungan keberlanjutan program. Artikel ini juga menekankan stigma sebagai risiko kontekstual yang dapat melemahkan legitimasi jika desain layanan dan komunikasi program tidak inklusif. Artikel menawarkan proposisi yang dapat diuji dan arahan pengukuran untuk penelitian kuantitatif lanjutan berbasis survei dan pemodelan persamaan struktural.
Copyright (c) 2025 Muhammad Sugiharto, Rana Ardila Rahma, Riyan Hadithya https://creativecommons.org/licenses/by/4.0
Optimasi Perhitungan Harga Pokok Produksi (HPP) Pada Budidaya Lele Bapak Jejen di Kecamatan Cigudeg, Kabupaten Bogor
Usaha Kecil dan Menengah (UKM) memiliki peran strategis dalam perekonomian nasional, termasuk dalam sektor budidaya ikan lele yang menunjukkan pertumbuhan signifikan di Indonesia. Meskipun memiliki potensi keuntungan yang menjanjikan, masih banyak pelaku UKM budidaya ikan lele yang belum menerapkan sistem pencatatan biaya secara optimal, sehingga menyulitkan dalam penentuan harga pokok produksi (HPP) yang akurat. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis elemen biaya dalam budidaya ikan lele melalui penerapan akuntansi biaya dasar. Penelitian dilakukan secara langsung di salah satu usaha mikro budidaya lele di Kecamatan Cigudeg, Kabupaten Bogor, dengan pendekatan deskriptif kuantitatif. Data diperoleh melalui wawancara terstruktur dan observasi lapangan, kemudian dianalisis dengan mengelompokkan biaya ke dalam biaya tetap dan biaya variabel. Perhitungan HPP dilakukan menggunakan Microsoft Excel untuk memudahkan analisis dan simulasi. Hasil penelitian menunjukkan bahwa penerapan akuntansi biaya dasar sangat membantu pelaku usaha dalam memahami struktur biaya, menetapkan harga jual lele yang rasional, serta merencanakan keuangan secara lebih tepat yaitu Rp 1775/ekor. Dengan pemahaman dan penerapan akuntansi biaya yang baik, UKM budidaya ikan lele dapat meningkatkan
Copyright (c) 2025 Ana Diana, Rachma Aprilia, Muhammad Faqi Arrizky, Kristina Devi Fania Sitinjak, Futuh Dzulfikar https://creativecommons.org/licenses/by/4.0
Risiko Metabolik Tersembunyi Pada Usia Dewasa Muda: Analisis Obesitas, Prediabetes, Dan Hiperkolesterolemia
Gangguan metabolik pada usia dewasa muda sering tidak terdeteksi karena berkembang secara perlahan tanpa gejala awal. Kondisi seperti obesitas, prediabetes, hiperglikemia, dan hiperkolesterolemia semakin sering dijumpai pada mahasiswa dan dapat meningkatkan risiko penyakit kardiovaskular di kemudian hari. Hal ini disebabkan karena, perubahan pola hidup seperti peningkatan konsumsi makanan cepat saji, kurang aktivitas fisik, serta pola tidur yang tidak teratur. Penelitian ini bertujuan menganalisis risiko metabolik tersembunyi pada usia dewasa muda melalui pemeriksaan obesitas, prediabetes, dan hiperkolesterolemia. Desain penelitian menggunakan pendekatan Cross Sectional dengan 131 responden. Data diklasifikasikan berdasarkan kategori IMT serta batas klinis glukosa dan kolesterol. Analisis statistik dengan uji Chi-square. Hasil menunjukkan bahwa hiperglikemia dan hiperkolesterolemia ditemukan pada seluruh kategori status gizi, termasuk mahasiswa dengan IMT normal dan gizi kurang. Tidak terdapat hubungan signifikan antara IMT dengan glukosa darah (p = 0.767) maupun kolesterol (p = 0.663), dan analisis lanjutan juga tidak menunjukkan pengaruh IMT terhadap risiko metabolik. Temuan ini menunjukkan bahwa indikator metabolik tidak selalu sejalan dengan IMT, sehingga skrining kesehatan yang lebih komprehensif perlu dilakukan pada kelompok usia muda untuk mendeteksi risiko secara dini dan mendukung pencegahan jangka panjang.
Copyright (c) 2025 Annisa Rizkiriani, Ksatriadi Widya Dwinugraha, Rina Martini https://creativecommons.org/licenses/by/4.0
Analisis Pengukuran Kinerja Melalui Pendekatan Balanced Scorecard Pada PT Sutan Vet Medika
PT Sutan Vet Medika sebuah perusahaan yang bergerak di bidang agroindustri mikro dengan fokus pada produksi pakan dan suplemen hewan, terutama kucing dan anjing, menghadapi tantangan dalam meningkatkan kinerja bisnis dan memperluas jaringan distribusi. PT Sutan Vet Medika belum melakukan penilaian kinerja perusahaan. Tujuan dari penelitian ini adalah memperoleh hasil pengukuran kinerja PT Sutan Vet Medika yang komprehensif, terukur, dan akurat dengan menerapkan metode balanced scorecard. Metode ini akan digunakan untuk mengukur kinerja perusahaan melalui empat perspektif, yaitu: keuangan, pelanggan, bisnis internal, serta pembelajaran dan pertumbuhan. Hasil analisa untuk perspektif keuangan dengan 4 indikator menunjukkan kategori cukup baik, hasil perspektif pelanggan menunjukkan kategori sangat baik, hasil perspektif bisnis internal dengan rasi Manufacturing Cycle Effectiveness sebesar 89,02% menunjukkan kategori sangat baik, serta hasil perspektif pembelajaran dan pertumbuhan dengan interval nilai 3,55 dikategorikan sangat baik. Berdasarkan analisis data dari empat perspektif, penilaian kinerja PT Sutan Vet Medika secara keseluruhan menggunakan metode balanced scorecard menunjukkan nilai total score sebesar 82%. Nilai ini dikategorikan sebagai "Sangat Sehat" dalam kategori AA.
Copyright (c) 2025 Fauzan Fauzan, Muhammad Rafi’ Abrar Fauzi, Siti Nur Annida, Ratih Pratiwi https://creativecommons.org/licenses/by/4.0
Perancangan Database Bani Cakes and Pastry
In today's rapidly developing technology era, the use of information technology, especially Microsoft Access as a Database Management System (DBMS), has helped Micro, Small and Medium Enterprises (MSMEs) in their business development. This technology has a significant impact on processing data, managing transactions, and improving operational efficiency. This study used a qualitative approach with interview and observation techniques at Bani Cakes and Pastry. The use of Entity Relationship Diagrams (ERDs) and Queries in Microsoft Access is used to design relationships between entities and generate relevant information, such as revenue calculations and sales performance. The implementation of Microsoft Access yielded positive results in managing Bani Cakes and Pastry's goods, sales, and revenue data. There are relationships between tables that allow holistic information retrieval. Forms such as Item Data Form, Supplier Form, Sales Form, and Revenue Form make it easier to use the database. The application of information technology, especially Microsoft Access, contributes significantly to the development of MSME businesses, such as Bani Cakes and Pastry. Information technology helps improve operational efficiency and manage data well.
Database, Entity Relationship Diagram (ERD), Query, Form
Copyright (c) 2024 Jurnal Sosial Terapan
Pengembangan Sistem Basis Data Menggunakan Microsoft Access Untuk Manajemen Data Pelanggan, Produk, Dan Transaksi Di PT Bumi Gita Serehpati
Penelitian ini bertujuan untuk merancang dan mengembangkan sistem basis data terintegrasi menggunakan Microsoft Access guna mengelola data pelanggan, produk, dan transaksi di PT Bumi Gita Serehpati, sebuah perusahaan industri pengolahan bahan alami. Metode yang digunakan adalah deskriptif kualitatif melalui wawancara, observasi, dan dokumentasi untuk mengidentifikasi kebutuhan pengguna. Hasilnya adalah sistem basis data yang dirancang berdasarkan Entity Relationship Diagram (ERD) dan diimplementasikan menggunakan pendekatan Rapid Application Development (RAD). Sistem mencakup fitur Form input, query, relationship antar tabel, hingga laporan otomatis yang mendukung efisiensi operasional dan akurasi pencatatan data. Penerapan sistem ini terbukti mempermudah proses pelaporan, meningkatkan kecepatan pencatatan transaksi, serta mengurangi risiko kesalahan administratif. Sistem ini juga berpotensi menjadi model bagi pengembangan sistem serupa di sektor usaha kecil menengah lainnya.
Copyright (c) 2025 Tri Koko Apanugra Koko, Aqil Siraj, Rafika Chairani, Indy Ramadhani Putri Pountung, Muhammad Hasbi https://creativecommons.org/licenses/by/4.0
Digitalisasi Pengelolaan Data UMKM Milkshake Pakuan Melalui Sistem Database Microsoft Access
This study discusses the design of a database system for UMKM Milkshake Pakuan to improve operational efficiency in managing sales, stock inventory, and data-driven decision-making. The research includes needs analysis, database schema design, and the identification of information systems required to optimize operations. The designed database system is expected to reduce reliance on manual management and enhance the speed and accuracy of business processes. The research uses a descriptive quantitative method, with sales data collected over one week, direct surveys of operational processes, and interviews with the owner to understand the challenges in managing sales data and stock inventory. Keywords: MSMEs, Microsoft Access, Database, Query, Form
Copyright (c) 2025 Jurnal Sosial Terapan
Model Of Traditional Land Arrangement In Sungayang Village, Tanah Datar Regency, West Sumatra
The arrangement of ulayat land in the village is important because it is useful for maintaining the existence of the ulayat land and can also improve the economy and welfare of the village community itself. So the purpose of this study is to develop a model for the arrangement of ulayat land in the village of Sungayang, Tanah Datar Regency, West Sumatra. The study used a qualitative approach by adopting qualitative data collection methods and PRA techniques. Anthony Giddens' structuration theory was used as a research guide. The arrangement of ulayat land cannot only be done with formal rules for land arrangement and registration, but it requires the involvement of local wisdom and local institutions. The initial step needs to be carried out by socializing all elements in the village community such as niniak mamak, alim ulama, cadiak pandai, bundo kanduang and village youth. Socialization will build an agreement in land arrangement. After the agreement is established, the determination of the subject, land object, measurement, land registration, HPL management and land arrangement are carried out. Utilization of ulayat land requires SOP and innovation in increasing yields. Increasing the yield of ulayat land is possible with the issuance of HPL, because it can be collaborated with third parties based on the HPL owned. However, utilization to improve community welfare is the main choice to make the community a business partner in utilizing ulayat land in the village. The role of the village government and the Village Customary Council (customary law community) is very much needed to achieve the goal of utilizing ulayat land in the village.
Desain Database Pengolahan Data Penjualan dr. Basoo
In the era of rapid technological development, the use of data processing technology such as Microsoft Access has been applied in various sectors, one of which is in SMEs (Small and Medium Industries), which has had an impact in the form of increasing business efficiency. Microsoft Access as a Database Management System (DBMS) is used to process transactions, display information, and make data processing more effective in related businesses. This research was conducted at dr. Basoo, one of the SMEs engaged in the culinary field in the form of a packaged meatball production business, using a qualitative approach in the form of interviews with the business owner. The design of the dr. Basoo database uses the Entity Relationship Diagram (ERD) and Query features in Microsoft Access which are developed from several tables: Goods Data Table, Supplier Table, Consumer Table, Transaction Table, and Detailed Transaction Table. This design produces new information in the form of income calculations which are processed using query features and utilizing form features. Database design dr. Basoo aims to develop this business through the use of technological advances starting from processing operational data. Therefore, data-based applications in Microsoft Access are considered effective in solving this problem.
Database, Microsoft Access, Entity Relationship Diagram (ERD) , Query, SMEs
Analisis Faktor-Faktor yang Memengaruhi Minat Mahasiswa Manajemen Agribisnis Sekolah Vokasi IPB Dalam Berwirausaha
The Indonesian government continues to strive to create labor-intensive jobs, one of which is by encouraging interest in entrepreneurship. The high unemployment rate is a serious problem for the Indonesian state. With entrepreneurship, it is hoped that the unemployment rate can be reduced and job opportunities can be opened. The Agribusiness Management Study Program has a great opportunity to actively contribute to economic development because it produces graduates who are expected to be able to become entrepreneurs. This research aims to conduct an analysis of the factors that influence interest in entrepreneurship among active students of the Agribusiness Management Study Program, IPB Vocational School. Data collection will be carried out by distributing surveys to respondents via Google Form. Analysis of survey data will be analyzed using descriptive statistical techniques and multiple linear regression. There are six variables to analyze the factors that influence students' interest in entrepreneurship. These factors are family environment, campus environment, prestige (self-esteem), social media, availability of capital and income expectations. The results obtained were that family environmental factors, campus environmental factors, capital influence factors, and income expectation factors had a real and significant effect on student interest, while self-esteem (prestige) factors and social media influence factors did not have a significant effect on Agribusiness Management students' interest in entrepreneurship
Terobosan Strategi Pemasaran: Digitalisasi Pemasaran Produk Inovatif Mie Instan Daun Kelor (Mi-Long) bersama Mangogong Company
Mangogong Company is a reseller of Mi-Long's innovative product, namely instant noodles from Moringa leaves which creates interesting business dynamics through digitalization. The graphic increase in the use of digitalization has an impact on people's lives, one of which is the business world. Digital marketing strategy is the process of promoting products or services using technological media to achieve business goals. This breakthrough aims to find out appropriate marketing strategies and can increase product awareness in Mi-Long marketing. This research method uses qualitative and quantitative methods based on primary and secondary data. The digital marketing strategy carried out by Mangogong Company includes marketing mix, purchase intention & decision, sales funnel, user persona, leads to prospects and prospects to hot prospects, as well as promotional tools. Through marketing digitalization, Mi-Long product knowledge and sales can be increased so that it can increase awareness and sales.
digitalization, marketing, awareness, instant cup noodles, moringa leaves (Moringa oleifera)
Hubungan Modal dan Pertumbuhan Usaha terhadap Kinerja Keuangan UMKM Piscok Atmojo di Nanggewer
This study aims to analyze the relationship between capital and business growth on the financial performance of Piscok SMEs in Nanggewer. Capital, as a key element of operations, influences business success, while business growth is an important indicator in improving profitability, liquidity and efficiency. This study used interviews with Piscok businesses in Bogor City as well as data analysis of financial statements and operational records. The results show that a balanced capital structure between equity and debt is able to increase profitability, while capital investment focused on business development contributes positively to expansion and increased revenue. This study recommends more optimized capital management and investment strategies to improve SMEs' financial performance. Keywords: Business Growth, Capital, Financial Performance, Liquidity, SMEs
Keywords: Business Growth, Capital, Financial Performance, Liquidity, SMEs
Strategi Pengembangan Eduwisata Aloeland di PT Mount Vera Sejati Kabupaten Gunung Kidul
AloeLand is an agribusiness-based educational tourism initiative developed by PT Mount Vera Sejati, integrating aloe vera cultivation with educational tourism activities. This study aims to analyze the existing business model, examine internal and external factors influencing its development, and formulate appropriate strategic recommendations. The findings indicate that AloeLand possesses strengths in diverse customer segments and multiple revenue streams, yet faces challenges related to market segmentation, human resource management, and the lack of standardized operational procedures. Opportunities are identified in the rising interest in educational tourism and potential collaborations with academic institutions, while threats include increasing competition from similar destinations. Strategic recommendations include enhancing aloe vera–centered educational content, strengthening digital engagement, diversifying tourism programs, and improving internal governance. These strategies are expected to improve AloeLand’s competitiveness and ensure its long-term sustainability.
edutourism, agribusiness, business model analisys, development strategy, aloe vera
Muhammad Rizky Firmansyah Hs Chandra Praja
Penerapan Database pada Toko Makanan Kering Surya Jaya dengan Microsoft Access
Database merupakan alat yang sangat penting dalam pengumpulan, pengelolaan, dan penyimpanan informasi terkait produk, seperti nama barang, penjualan, penyimpanan, dan lainnya. Penerapan database sangat relevan dalam berbagai usaha, salah satunya pada bisnis makanan kering. Makanan kering menjadi pilihan favorit banyak kalangan, khususnya anak muda, karena harga yang terjangkau, rasa yang enak, berbagai varian yang ditawarkan, serta kemudahan dalam melakukan pembelian melalui berbagai platform, seperti media sosial dan e-commerce. Dengan adanya database yang terstruktur dengan baik, pengelolaan informasi dan transaksi dalam bisnis makanan kering dapat dilakukan secara efisien, mendukung pengambilan keputusan yang lebih tepat, serta meningkatkan kepuasan pelanggan.
Simulasi Kinerja Persimpangan Sebagai Upaya Preventif Kemacetan Pada Simpang Kominfo-Kencana-Kodim di Kabupaten Grobogan
Based on data from the Central Java Provincial Statistics Agency, the average vehicle growth in Grobogan Regency is 4.9% per year. This shows that each year more and more vehicles are used by the people. In addition, based on Presidential Regulation No. 60 of 2022 the Purwodadi Urban Area which is included in the Kedungsepur National Strategic Area is planned to be developed into an international Center for Economic Activities. It is feared that in the next few years the traffic flow can no longer be controlled resulting in severe congestion. Preventive efforts are important so that steps in problem-solving efforts can be taken before the problem itself occurs in the future. This is what wants to be applied to the intersection at the R. Suprapto - MT. Haryono Grobogan Regency because this road is located in the Central Business District (CBD) area. Efforts to improve intersection performance are carried out in 2 stages, namely during the existing year and the plan year, to find out the conditions of the plan year, traffic forecasting is carried out. This research uses the basic formula from the Indonesian Road Capacity Guidelines (PKJI 2023). Further comparisons are made to determine the best proposals that can be applied to each intersection.From the analysis calculation, it is known that the performance of the three intersections in 2023 has improved compared to the existing conditions after the best recommendation is made. Kominfo intersection which previously had a delay time of 27.02 sec/pcu to 12.94 sec/pcu, kencana intersection from 38.68 sec/pcu down to 13.18 sec/pcu, and kodim intersection with an existing delay time of 15.94 sec/pcu down to 12.58 sec/pcu. Furthermore, in 2029 handling efforts were again carried out to maintain the performance of each intersection to remain good.
Urban Area, Preventive Action, Intersection Performance, Forecasting
Model Tarikan Perjalanan Guna Lahan Sekolah Menengah Pertama di Kabupaten Demak
School and work activities are one of the most dominant centers of travel movement in Indonesia. The presence of schools can attract people and vehicles. The attraction of travel will influence the increase in the number/volume of trips which can burden the road network. Educational land use will create quite large human movements for students and teachers and has the potential to disrupt the smooth flow of traffic in the school area. This research aims to identify the characteristics and identify models of travel attractions to junior high schools in Demak Regency. This research uses quantitative methods using secondary data. Analysis of the trip attraction model uses correlation tests, multiple linear regression tests and uses classical assumption tests. The results of the analysis show that the trip attraction to Junior High Schools in Demak Regency (Y) is influenced by the number of classes (X1), class capacity (X2), school size (X3) and number of supporting facilities (X4). The best model to predict the attraction of junior high school travel in Demak Regency is Y = 0.282 + 0.332 (X1) + 0.061 (X2) + 0,95 (X3) – 0.100 (X4) with an R² (Square) value of 0.854. The coefficient for the number of classes (X1) has a positive value, indicating that, assuming that there are no other independent variables, the tendency for travel attraction for junior high school land use (Y) has increased by 0.332 for every 1 unit increase in the number of classes. The class capacity coefficient (X2) is positive, indicating that assuming that there are no other independent variables, the tendency for travel attraction for junior high school land use (Y) to increase is 0.061 for every 1 unit increase in class capacity. The school area coefficient (X3) has a positive value, indicating that assuming that there are no other independent variables, the tendency for travel to use junior high school land (Y) will increase by 0.095 for every 1 unit increase in, school area. The coefficient for the number of supporting facilities (X4) is negative, indicating that assuming that there are no other independent variables, the tendency for travel attraction for SMP land use (Y) to decrease by 0.100 for every 1 unit increase in the number of supporting facilities.
Trip Attraction Model, Junior High School, Landuse
Komparasi Paket R untuk Analisis Data Spasial dalam Penelitian Sosial
This study examines a comparison of R packages used in spatial data analysis, with a focus on the sp, sf, raster, terra, and ggmap packages. Each package offers varying features, performance, and ease of use, which affect the effectiveness and efficiency of spatial data analysis. By utilizing diverse datasets, the researchers evaluate the strengths of each package in terms of vector data manipulation, raster data handling, and map visualization. The sp package, as one of the earliest packages for spatial data analysis in R, provides a solid foundation but has limitations in supporting modern data formats and efficiency. The sf package offers comprehensive support for the Simple Features standard, enhancing usability and performance for vector data with better integration into the R ecosystem. The raster package provides reliable tools for raster data manipulation and analysis, but it faces challenges in efficiency and ease of use with large datasets. The terra package addresses these shortcomings by improving efficiency and capabilities in handling large datasets and performing faster operations. On the other hand, the ggmap package offers powerful tools for interactive map visualization and web-based map data access, which are particularly useful for creating informative and interactive maps. The findings of this study provide practical guidance for researchers and practitioners in selecting the appropriate R package for their analysis needs. The study concludes that the choice of package should consider the type of data being analyzed, the goals of the analysis, and the features and performance of each package to ensure optimal results in spatial data analysis
Faktor yang Berpengaruh terhadap Keputusan Pembelian Susu Kambing Bubuk di Indo Natural Farm
This study aims to analyze the factors influencing purchase decisions and marketing strategies of goat milk powder at Indo Natural Farm. The research method used is quantitative, employing descriptive analysis, factor analysis, SWOT analysis, and IFAS and EFAS analysis. The factors analyzed include purchase decisions and the 4Ps marketing mix. The results show that factors such as product, price, promotion, place, and purchasing decisions have a significant impact on customer purchasing decisions. Additionally, SWOT, IFAS, and EFAS analyses provide insights into the company’s position in the industry, as well as the opportunities and challenges it faces. Based on the factor analysis, seven factors were identified: product quality, information access and health, promotion and incentives, product information and value, product appeal and place, price, and accessibility and promotion. Based on the IFAS and EFAS scores, goat milk powder at Indo Natural Farm is positioned in quadrant II and is recommended to implement a diversification strategy. Keywords: Goat Milk Powder, Purchase Decisions, Marketing Strategy
Analisis Nilai Tambah dan Strategi Pengembangan Teh Rempah Celup di PT Indo Spices Trading
PT Indo Spices Trading took advantage of the opportunity to create functional beverage products, namely spiced tea bags made from leftover export quality cardamom and ginger, plus other spices. Input transformation increases the output value of spiced tea bags due to costs, resulting in a new, higher price and increasing profits. Therefore, added value analysis is needed to determine the extent of added value and level of profitability obtained from processing spiced tea bags, as well as analyzing appropriate development strategies to increase it competitiveness and consumer acceptance in the market. The methods used include the Hayami method and SWOT analysis. The research results show an added value of IDR 138,142 per kilogram for spiced tea bags, with an added value ratio of 47%. The profit obtained from spiced tea bags is IDR 120,642 with a profit margin of 87%. Recommended strategic alternatives for developing spiced tea bags based on SWOT analysis are to utilize Strengths and Opportunities (S-O), namely: 1) increasing sales of spiced tea bags by prioritizing inherent product attributes, and 2) establishing partnerships with modern retail outlets
: Development Strategy, Hayami, Spiced Tea Bags, SWOT, Value Added
Analisis Strategi Pemasaran Produk Olahan Ikan Tuna Pada CV Putra Boga Mahdani Kota Bogor, Jawa Barat
Bogor Regency is one of the West Java regions famous for its fish cultivation production. The considerable potential possessed by the Bogor Regency fisheries sector can generate new business opportunities in maximizing existing potential, especially in the field of processing fishery products. CV Putra Boga Mahdani is one of the MSMEs that applies the added value of fish products by making Basreng Ikan products, there are problems faced by CV Putra Boga Mahdani, namely the sale of fish products that have not been maximized, this is an indication of a marketing strategy that has not been implemented optimally, so the formulation of marketing strategies related to the marketing mix is needed to improve the company's marketing activities. This study aims to analyze the Marketing Strategy of Processed Tuna Fish Products in CV Putra Boga Mahdani. Data analysis uses the AHP method to obtain strategy priorities. The analysis results obtained are market penetration strategies with a value weight of 0.875 and an inconsistency ratio of 0.002. This strategy can be done by adding distribution channels and increasing promotion. The priority factor with the highest priority level, namely price (Price) with a weight of 0.323 and an inconsistency ratio of 0.163, with a price discount strategy so that prices are affordable and products can compete with other types of products.
Faktor Preferensi Konsumen dalam Mempengaruhi Pembelian Permen Susu Pada Unit Bisnis Twinmilk Gemah Ripah
Twinmilk, a business unit of the Gemah Ripah cooperative in Sukabumi, produces milk candy from milk supplied by its farmer members. Despite its potential, Twinmilk's sales have stagnated, particularly for its milk candy. To address this, the company conducted a consumer behavior analysis. The study aimed to analyze the decision-making process in purchasing, the factors influencing purchasing decisions, and consumer attitudes towards the attributes of Twinmilk’s milk candy. The methods used included descriptive analysis, analysis of factors influencing purchasing decisions, and consumer attitude analysis using the Fishbein multi-attribute model. The analysis revealed five key factors influencing purchasing decisions: psychographics (culture, social class, income), demographics (age, gender, lifestyle), knowledge (motivation, awareness), information sources (family, friends, promotions), and behavior (experience, attitude). The consumer attitude score of 133.64 indicates that Twinmilk’s milk candy is well-regarded, with taste being the most valued attribute. However, improvements in accessibility and promotion are essential priorities for growth.
Candy, Consumer behaviour, Cooperative, Fishbein, Milk
Pengembangan Pempek Dos dengan Memanfaatkan Hati Ayam sebagai Fortifikan Zat Besi
One of the health problems that often occurs in young girls due to iron deficiency is anemia. Iron deficiency anemia can be prevented by using local food ingredients that contain high iron, namely chicken liver, which is substituted in the product pempek dos so that it becomes an iron fortified food. The research is aimed at developing a product of pempek with the addition of chicken liver. This study uses a complete random design (RAL) of one factor with three treatments. The results of the research showed that there was a significant difference in the hedonic test of color attributes. The chosen pempek formula is F2 with the addition of chicken liver 60 grams, F2 has an energy content of 346 kcal, protein 10.6 g, fat 5.7 g, carbohydrates 63.8 g, and iron 4.6 mg. This formula has a contribution to AKG as much as 16% energy, 16% protein, 8% fat, 21% carbs, and 30% iron.
POTRET RESILIENSI SOSIAL MASYARAKAT GUDANG KARANG DALAM MENGHADAPI PANDEMI COVID-19
This research is motivated by the phenomenon of social restrictions as an effort to prevent the spread of infectious diseases by maintaining physical distance or reducing direct contact between individuals during the Covid-19 pandemic. This research is motivated by the phenomenon of social restrictions as an effort to prevent the spread of infectious diseases by maintaining physical distance or reducing direct contact between individuals during the Covid-19 pandemic. Studies on the Gudang Karang community are one of the interesting things to research with the aim of knowing how social mechanisms and adaptations occur in the Gudang Karang community as a form of social resilience in dealing with the Covid-19 pandemic. This study uses a qualitative method with a phenomenological approach to gain an in-depth understanding of the portrait of community social resilience that occurs in the Gudang Karang community. Interviews with informants were used in order to gather information to answer research questions. The research findings show that the Gudang Karang community has succeeded in going through a process of social resilience by responding to challenges during the Covid-19 pandemic as evidenced by the transformation from Kampung Tangguh, then becoming a Disaster Response Village, and leading to the Empowered Villages Program (KASNO). The results also show that the concept of social resilience that occurs in the Gudang Karang community complements the structural-functional theory by emphasizing the importance of the ability of individuals or groups to adapt and recover from difficult situations.
Mekanisme Survival Petani Buah Naga di Dusun Rejoagung, Desa Sumberagung, Kabupaten Banyuwangi
This research focuses on the survival mechanisms of dragon fruit farmers who switch commodities from food crops to horticulture. This study uses a qualitative approach with phenomenological research methods and uses James Scott's theory of subsistence ethics as the analytical knife. Data collection was carried out through interviews and observations with dragon fruit farmers in Rejoagung Hamlet, using purposive sampling as the target of this study. Based on findings in the field, there are problems in terms of maintenance costs related to the process of selling food crops that have an impact on farmers in Rejoagung Hamlet. Prices seem to be spent quite a lot, and yields are not sufficient to meet the needs of farmers, causing farmers to switch to horticultural crops, namely dragon fruit. Three survival mechanisms are carried out by farmers, namely, farmers do not fasten their belts but only change commodities to dragon fruit because of the interest in dragon fruit, which is expensive. Second, subsistence alternatives carried out by farmers by switching to dragon fruit commodities have been successful to date. Because dragon fruit has easy maintenance, only one planting is enough. Dragon fruit can also be harvested every month with a stable market price and can be more than the average. Not only that, innovation is also developed by farmers using lights so they can harvest every month. Third, the use of social networks by forming farmer groups; if workers are needed for the harvest, they can call families or farmers from farmer groups. In addition, economic growth among the people of Dusun Rejoagung has increased rapidly due to dragon fruit farming
Mechanism of Survival, Farmers, Dragon Fruit, Economy
Pengembangan Bisnis Strategis untuk Produksi Minyak Serai Wangi di Indonesia: Studi Kasus PT Musim Panen Harmonis
Penelitian ini mengkaji potensi pengembangan bisnis dalam sektor pertanian Indonesia, dengan fokus pada komoditas minyak atsiri dari tumbuhan aromatik, khususnya minyak serai wangi (Cymbopogon winterianus). Tren bisnis minyak serai wangi terus meningkat karena permintaan yang terus bertambah, terutama untuk produk wangi-wangian, barang rumah tangga, dan farmasi. Penelitian ini bertujuan untuk menganalisis kondisi lingkungan internal dan eksternal perusahaan, yang akan direpresentasikan melalui sembilan elemen dalam Business Model Canvas (BMC). Melalui pendekatan studi kasus, penelitian ini menggabungkan data primer dari wawancara dengan pihak perusahaan dan data sekunder dari literatur terkait. Data tersebut kemudian digunakan untuk merancang model bisnis dengan menggolongkan hasil analisis pada sembilan elemen BMC. Selanjutnya, dilakukan validasi terhadap setiap elemen BMC dengan mempertimbangkan faktor internal dan eksternal perusahaan. Faktor-faktor ini dikelompokkan menjadi kekuatan (strength), kelemahan (weakness), peluang (opportunity), dan ancaman (threat) dalam analisis SWOT. Hasil dari validasi sembilan elemen BMC dan analisis SWOT digunakan sebagai dasar untuk perbaikan model bisnis PT Musim Panen Harmonis. Hasil penelitian berupa beberapa perbaikan strategi yang direkomendasikan untuk perusahaan. Strategi pengembangan bisnis PT Musim Panen Harmonis melibatkan perbaikan pada semua elemen BMC. Analisis SWOT mengidentifikasi sejumlah strategi alternatif, seperti perluasan ke pasar UMKM, pemasaran digital yang lebih efektif, diversifikasi produk, perbaikan pengemasan produk, dan penawaran promosi harga.
Business Model Canvas (BMC), SWOT analysis, Aromatic Plants Business, Business Strategy
Game Theory Aproach Dalam Negosiasi Usaha Agribisnis : Systematic Literature Review (SLR)
This study explores the Game Theory approach to negotiation in several literature studies. Through a literature study, we found that Game Theory has proven invaluable in outlining dynamics and strategies in negotiation situations in a variety of contexts, including in complex agribusiness environments. The results show the importance of understanding strategic interactions, making decisions and seeing interests and cooperation based on dynamic variables and making optimal strategies in successful negotiations. Nash equilibrium helps reveal the potential outcome of negotiations. The study makes important theoretical and practical contributions to the literature in the way of negotiating and offers implications for entrepreneurs, policy makers and actors in conducting negotiations.
Agribusiness, Game Theory, Nash Equilibrium, Negotiation, Strategy
RUNTUHNYA ETIKA KOMUNIKASI DI MEDIA SOSIAL (Analisis Wacana Pada Komentar Akun Twitter Jerome Polin)
This research, titled "The Decline of Communication Ethics on Social Media," examines the comments on Jerome Polin's Twitter account. Communication ethics serves as a standard for human behavior and actions in communication within societal structures. Among various forms of communication ethics, social media communication ethics often tend to be overlooked due to the rapid advancement of technology. Therefore, this study aims to understand the interactions on the widely used social media platform Twitter. The research analyzes the Twitter account of Jerome Polin, an influencer whose posts attract attention from users. It is not uncommon for Jerome Polin to receive negative comments from netizens, resulting in the collapse of communication ethics on social media. The research methodology employed is discourse analysis, which delves deeper into the content of information on the media platform, specifically Twitter. This study considers the case of hate speech and insults directed towards Jerome Polin on Twitter as a manifestation of the decline of communication ethics on social media.