Jurnal manajemen merupakan jurnal ilmiah populer. Isinya adalah artikel-artikel di bidang manajemen yang mengedepankan analisis obyektif dalam perspektif akademik. Jurnal ini ditulis dengan gaya bahasa ilmiah populer yang sistematis analitis namun tetap mudah dipahami oleh khalayak luas
Peran Fitur dalam Memoderisasi Pengaruh Harga terhadap Keputusan Pembelian Smartphone Iphone
The rapid development of technology has led to various smartphone products with competitive features and prices. This study aims to determine the effect of features and prices on purchasing decisions of iPhone smartphones at Halo Store, as well as to test the role of features as a moderating variable. Data were collected through questionnaires distributed to 230 respondents using simple random sampling. Data analysis used Structural Equation Modelling (SEM). The results showed that prices had a significant effect on purchasing decisions (p-value = 0.000), features had a significant effect on purchasing decisions (p-value = 0.000), while features as a moderating variable did not strengthen the effect of prices A on purchasing decisions (p-value = 0.056). The implication of this research highlights that a balanced pricing and product features strategy is essential to improve consumer purchasing decisions.
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Pengaruh Kualitas GCG, Ukuran Bank dan BOPO terhadap Fraud pada BPD di Sumatera Periode 2017-2024
This study aims to analyze the effect of Good Corporate Governance (GCG) quality, bank size, and the operating expenses to operating income ratio (BOPO) on the frequency of fraud at Regional Development Banks (BPD) in Sumatra during the 2017–2024 period. The main problem addressed is the high risk of fraud in BPDs, which threatens operational stability and public trust. This research employs a quantitative approach using secondary data obtained from annual reports and GCG self-assessment reports. Panel data regression with the Random Effect Model was used for analysis. The results show that bank size has a positive and significant effect on fraud at the 10% level (p = 0.085), while BOPO also has a positive and significant effect at the 10% level (p = 0.062). Meanwhile, GCG quality has a negative but statistically insignificant effect (p = 0.439). These findings indicate that increasing bank size and lower operational efficiency tend to elevate fraud risk, whereas improvements in GCG have not yet shown a significant impact on reducing fraud. The study highlights the importance of improving operational efficiency and strengthening oversight in large BPDs to mitigate fraud risks in regional financial institutions.
Pemetaan Penelitian Resiliensi Organisasi pada Pendidikan Tinggi: Sebuah Analisis Bibliometrik
Organizations are confronted with multiple uncertainties and unexpected changes, requiring them to survive and adapt in order to achieve long-term success. One strategic approach that has increasingly attracted scholarly attention is the strengthening of organizational resilienceNevertheless, academic studies on organizational resilience within the higher education sector continue to exhibit diverse developmental patterns and therefore require comprehensive mapping. This study adopts a bibliometric approach using data retrieved from the Scopus database. Articles were collected using the keyword string “organizational_resilience_AND_higher_education” within the subject areas of business, management, and accounting. All data were analyzed using VOSviewer software to map publication trends, author networks, institutional affiliations, and keyword interrelationships. The results reveal that the highest number of publications occurred in 2021, with a total of 50 articles. The most productive institutional affiliation was Technische Universität Dresden, with five publications. Furthermore, keywords with the highest total link strength included industry, COVID, organizational resilience, and technology. Author network analysis identified 14 interconnected authors within collaborative research clusters. These findings indicate a growing academic focus on organizational resilience in the higher education sector, particularly in response to global challenges such as the COVID-19 pandemic and technological transformation.
Pengaruh Sertifikasi Halal dan Kinerja Pemasaran terhadap Keberhasilan Usaha Warung Makan di Kota Bogor
The increasing public awareness of consuming halal food products created a large market potential for culinary businesses, especially food stalls. Bogor City has experienced fluctuating and declining growth in the number of food stalls, which may be due to increasingly intense competition in this sector. Meanwhile, the number of halal certified food stalls continued to grow significantly. Having a halal certificate could be one way for businesses to survive and gain a competitive advantage. Marketing performance was also an important aspect that needed be considered as a strategy to strengthen business competitiveness, which ultimately leads to sustainable business success. This study aimed to analyze the effect of halal certification and marketing performance on the business success of food stalls in Bogor City. This study involved 87 food stalls business actors who had obtained halal certification from BPJPH. The data were collected using a non-probability sampling method through questionnaire distribution. Data analysis was conducted using Structural Equation Modeling Partial Least Square (SEM-PLS). The findings of this study showed that halal certification had a positive and significant effect on business success, as well as a positive and significant effect on marketing performance. Marketing performance had a positive and significant effect on business success. Marketing performance also plays a partially mediating role in the relationship between halal certification and the business success of food stalls in Bogor City.
Analisis Pengaruh Motivasi dan Literasi Keuangan terhadap Minat Investasi Serta Implikasinya pada Pengambilan Keputusan Investasi Generasi Milenial dan Generasi Z di Kota Bandung
Indonesia's economic transformation in the endemic adaptation era creates complex investment dynamics for millennials and Generation Z. This study aims to analyze the influence of motivation and financial literacy on investment interest and its impact on investment decisions of the younger generation in Bandung City. The research method uses a quantitative approach with a descriptive-verification design on 100 respondents through purposive sampling technique. The research instrument is a Likert scale structured questionnaire that has been validated and tested for reliability. Data analysis uses path analysis to identify causal relationships between variables. The results show that financial literacy has a positive and significant influence on investment interest with greater dominance compared to motivation. Both variables simultaneously have a significant effect on investment interest. Investment interest is proven to be a significant mediator of investment decisions. Indirect effect analysis reveals that financial literacy through investment interest contributes more to investment decisions than motivation. Empirical findings confirm the crucial role of financial literacy in shaping the investment behavior of the digital generation. Cognitive components are proven to be more dominant than motivational aspects in driving investment decisions. The research implications emphasize the importance of strengthening financial education as a priority strategy in increasing the participation of the younger generation in the Indonesian capital market.
Pengaruh Kemitraan, Teknologi Informasi, Dukungan Eksternal, dan Inovasi Terbuka terhadap Keberlanjutan UMKM Kuliner (Studi Kasus: Bogor dan Depok)
Culinary Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting Indonesia’s economy, particularly in Bogor and Depok as buffer cities of Jakarta with highly competitive market dynamics, yet their business sustainability remains challenged by limited networking capacity, low digital literacy, and insufficient external support. This study aims to examine the influence of partnership, information technology utilization, external support, and open innovation on the sustainability of culinary MSMEs by developing an integrated model grounded in the Resource-Based View and Dynamic Capabilities theories to explain how internal and external factors shape business resilience. A quantitative explanatory approach was employed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0, based on survey data collected from 289 culinary MSME owners in Bogor and Depok through both online and offline questionnaires. The research instrument consisted of 21 indicators representing five main constructs. The findings reveal that partnership, information technology utilization, and external support have a positive and significant effect on business sustainability, with partnership emerging as the most dominant factor, while open innovation shows no significant influence due to the limited collaborative capacity and networking among local MSMEs. The model explains 64.1 percent of the variance in business sustainability, indicating strong predictive power. These results highlight the importance of strengthening strategic partnerships, accelerating digital adoption, and ensuring adaptive policy support as the foundation for long-term competitiveness and sustainability. Practically, this study offers strategic recommendations for MSME actors, local governments, and supporting institutions to enhance the resilience of the culinary sector in navigating market dynamics and digital transformation.
Pengaruh Kepemimpinan, Budaya Organisasi, dan Kesiapan Berubah terhadap Transformasi Digital di Industri Properti
Digital transformation is inevitable for all global organizations as the technology grows rapidly. It has been significantly changing business landscape as well as business model. Digital transformation initiatives have been widely implemented by organizations in various global industries, however most of this efforts failed. Recent studies found that management is one of key factors attributed to the failure. This study aimed at analyzing the relationship between variables that influence digital transformation succes, in particularly in the property industry. It based on full range leadership model and supported by extension variables, such as organizational culture and readiness for change. 125 samples from mid managers of a property company were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM). The result indicates that transformational leadership has a significant positive effect on digital transformation through organizational culture and readiness for change. This study suggests organization’s top management to encourage middle managers in implementing transformational leadership behaviors in order to achieve successful digital transformation.
Analisis Pengaruh Kualitas Layanan terhadap Tingkat Kepuasan Pengguna Mobile Banking: Studi Kasus pada Jconnect Bank Jatim
The development of digital technology has encouraged the transformation of banking services toward mobile platforms. However, the quality of Bank Jatim's JConnect Mobile service still needs improvement to achieve optimal user satisfaction. This study aimed to analyze the influence of service quality on the satisfaction of JConnect Mobile Bank Jatim users. The aspects of service quality examined include physical evidence, reliability, responsiveness, assurance, and empathy. A quantitative approach was employed, using multiple linear regression and descriptive statistical analysis. The sample consisted of 80 respondents who were JConnect users in the Surabaya area. The results of the study indicated that all service quality variables had a significant influence on user satisfaction. Physical evidence (t-count = 0.041), reliability (t-count = 0.039), responsiveness (t-count = 0.023), assurance (t-count = 0.004), and empathy (t-count = 0.014) were found to have significant partial effects. Simultaneously, the analysis showed a significance value of 0.000, which is lower than the alpha value, indicating that all service quality variables—physical evidence, reliability, responsiveness, assurance, and empathy—collectively had a significant effect on user satisfaction. It can be concluded that service quality is an important factor that determines the satisfaction level of JConnect Mobile Bank Jatim users.
Transformasi HR di Industri Asuransi: Optimalisasi Learning & Development melalui Teknologi Digital di Era Pandemi COVID-19
The COVID-19 pandemic has accelerated the transformation of the Human Resource (HR) function across various industries, including the insurance industry in Indonesia. One aspect that has undergone significant change is Learning & Development (L&D), which has shifted from conventional approaches to technology-based digital learning. Although numerous studies have discussed the digitalization of HR during the pandemic, research that deeply examines how HR Transformation plays a role in optimizing L&D in the post-pandemic insurance industry remains limited. This study aims to analyze the role of Human Resource Transformation (HRT) in supporting the optimization of L&D through digital technology during and after the COVID-19 pandemic. This research adopts a qualitative approach through in-depth interviews with six informants consisting of HR Managers and Operational Managers from three large insurance companies in Indonesia. The data were analyzed using thematic analysis to identify patterns of change, challenges, and strategic implications. The findings indicate that the pandemic served as a catalyst for accelerating the digitalization of L&D through the implementation of e-learning, hybrid learning, and Learning Management Systems (LMS), which enhanced learning flexibility and efficiency. However, this transformation continues to face challenges related to technology adaptation, employee engagement, and limitations in evaluating the impact of learning on business performance. This study provides empirical contributions by linking field findings with the HR Transformation framework and learning evaluation, while offering strategic implications for HR practices in the Indonesian insurance industry.
Pengaruh Knowledge Sharing Intention terhadap Innovative Performance di Kalangan Pegawai Profesional
The digital era positions knowledge as a primary asset for fostering innovation and competitive advantage. Information and communication technology (ICT), particularly artificial intelligence (AI), plays a critical role in enhancing efficiency and creating new opportunities. A company’s innovative performance is strongly influenced by employees’ innovative work behavior, including idea generation, experimentation, and risk-taking. Knowledge sharing among employees is also essential in supporting organizational innovation. This study aims to examine the mediating role of innovative work behavior (IWB) in the relationship between knowledge sharing intention (KSI) and innovative performance (IP) among knowledge-based workers in Indonesia. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM), consisting of measurement model evaluation and structural model assessment. The results indicate significant relationships (p < 0.001) between KSI and IWB (O = 0.625), IWB and IP (O = 0.344), and KSI and IP (O = 0.343). These findings confirm that IWB mediates the relationship between KSI and IP, highlighting the crucial role of innovative work behavior in optimizing the impact of knowledge sharing on innovative performance.
Pengaruh Kompetensi dan Employee Engagement terhadap Kinerja Karyawan dengan Iklim Organisasi sebagai Mediasi
This study aims to analyze the influence of competency and employee engagement on employee performance, with organizational climate as a mediating variable. The research was conducted at PT Great Giant Foods (GGF), focusing on the Agri Plantation Division. A quantitative approach was used, employing Structural Equation Modeling (SEM) as the method. A purposive sampling technique was applied to select 55 respondents based on their length of service and employment status. The results show that both competency and employee engagement have a positive and significant effect on organizational climate. However, neither has a significant direct effect on employee performance. Their indirect effects through organizational climate are also not significant. On the other hand, organizational climate has a positive and significant effect on employee performance. These findings emphasize the strategic role of organizational climate as a key factor in enhancing employee performance, particularly in contexts where operational support resources are limited. Therefore, human resource strategies should not only focus on improving individual competency and engagement but also on creating a supportive work environment.
Bank Health Ratio and Profitability of Commercial Banks in Indonesia: Optimal Strategies in Banking Intermediation Functions
The objective of this study is to examine and analyze the impact of commercial bank health on the profitability of commercial banks in Indonesia. The analysis in this study employs panel data regression techniques with a time series spanning from 2010 to 2023 and a cross-section of 105 commercial banks in Indonesia. The study's findings indicate that most bank health indicators have a positive and significant impact on profitability. Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), Non-Performing Loan (NPL), Loan to Deposit Ratio (LDR), and Operating Expenses to Operating Income Ratio (BOPO) are all significant determinants of bank profitability. Future policies should prioritize dynamic capital requirements, advanced risk management systems, liquidity monitoring, and operational digitalization to enhance the resilience and competitiveness of banks in Indonesia.
Pengaruh Hybrid Work terhadap Produktivitas Kerja Karyawan di PT XYZ
Halal tourism has grown rapidly in the last decade, along with the increasing interest of global Muslim tourists. This research aims to analyze metadata from halal tourism literature to identify trends, patterns, and academic contributions in this field. Using data from the Scopus database from 2015 to 2025, this research evaluates document distribution based on time, publication type, institutional affiliation, country, and subject area. The findings show that journal articles dominate publications (70.7 percent), with Business, Management, and Accounting as the main contributor (29.7 percent). Indonesia and Malaysia emerge as the countries with the largest contributions, reflecting the strategic role of the Southeast Asian region in halal tourism research and development. Theoretically, this research highlights the potential of metadata in integrating tourist preferences, market trends, and destination needs to address challenges such as variations in halal standards, lack of infrastructure, and low public awareness. Practically, these findings offer strategic guidance for governments, industry, and academics to utilize metadata in halal certification, marketing strategies, and digital technology development. The conclusion of this research emphasizes the importance of multidisciplinary approaches and cross-sector collaboration to enhance the appeal and sustainability of halal tourism at the global level. Future researchers are advised to expand the analysis with a more comprehensive interdisciplinary approach.
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Pengaruh Affiliate Marketing dan Online Customer Review terhadap Purchase Decision melalui Customer Trust pada Produk Skincare di Jabodetabek
The advancement of technology and the internet has significantly transformed consumer behavior, particularly in the e-commerce sector for skincare products in Jabodetabek. In 2023, skincare emerged as the top-selling category in e-commerce. This study aims to analyze the impact of affiliate marketing and online customer reviews on the purchase decisions of skincare products in Jabodetabek, with customer trust as an intervening variable. The research sampled 219 Shopee users selected through purposive sampling. Descriptive analysis and SEM-PLS methods were employed using the SmartPLS 4 application. The findings reveal that affiliate marketing and online customer reviews positively and significantly influence purchase decisions, both directly and indirectly through customer trust.
Analisis Harga Saham Pada Perusahaan Siklis dan Non-Siklis Akibat Konflik Israel-Palestina (Studi Empiris)
The conflict between Palestine and Israel has a long and complex history that has persisted for over half a century without resolution. This conflict escalated again with an attack by Israel on October 7, 2023, causing significant casualties and damage in Gaza. This study aims to analyze the impact of the Israel-Palestine conflict on the stock prices of cyclical and non-cyclical companies. The variables in this study are the stock prices of cyclical companies (McDonald's and Starbucks) and non-cyclical companies (Unilever and Nestlé). The research was conducted on companies listed on the S&P Dow Jones. The data analysis methods used include descriptive tests, normality tests, homogeneity tests, Friedman tests, and Kruskal-Wallis tests using SPSS version 23. The results of the study indicate significant changes in the stock prices of cyclical and non-cyclical companies during the conflict. McDonald's and Starbucks experienced significant stock price declines, while Unilever and Nestlé showed greater stability. This research provides insights for investors and financial analysts in managing portfolios during periods of geopolitical uncertainty.
Pengaruh Ulasan Produk, Kemudahan Navigasi, dan Harga Terhadap Keputusan Pembelian pada Tokopedia
Technological advancements have progressed at an extraordinary pace, profoundly impacting various sectors, including e-commerce. This study investigates the influence of product reviews, ease of navigation, and pricing on purchasing decisions among Tokopedia users. A quantitative research method was employed, utilizing a structured questionnaire to gather responses. Data were analyzed using SmartPLS version 4, with evaluations covering both the inner and outer models. The inner model assessment included path coefficients, Cronbach’s alpha, and R-squared values, while the outer model focused on convergent validity, discriminant validity, and composite reliability. The results show that product reviews have a significant positive effect on purchasing decisions (t-value = 3.589 > 1.96; p = 0.000 < 0.05), supporting hypothesis H1. Ease of navigation also has a significant positive influence (t-value = 5.009 > 1.96; p = 0.000 < 0.05), confirming hypothesis H2. Furthermore, pricing was found to significantly affect purchasing decisions (t-value = 2.676 > 1.96; p = 0.007 < 0.05), supporting hypothesis H3. The study concludes that product reviews, ease of navigation, and pricing each have a positive and statistically significant impact on purchasing decisions on the Tokopedia platform.
Analisis Metadata terhadap Tinjauan Literatur Pariwisata Halal
Halal tourism has grown rapidly in the last decade, along with the increasing interest of global Muslim tourists. This research aims to analyze metadata from halal tourism literature to identify trends, patterns, and academic contributions in this field. Using data from the Scopus database from 2015 to 2025, this research evaluates document distribution based on time, publication type, institutional affiliation, country, and subject area. The findings show that journal articles dominate publications (70.7%), with Business, Management, and Accounting as the main contributor (29.7%). Indonesia and Malaysia emerge as the countries with the largest contributions, reflecting the strategic role of the Southeast Asian region in halal tourism research and development. Theoretically, this research highlights the potential of metadata in integrating tourist preferences, market trends, and destination needs to address challenges such as variations in halal standards, lack of infrastructure, and low public awareness. Practically, these findings offer strategic guidance for governments, industry, and academics to utilize metadata in halal certification, marketing strategies, and digital technology development. The conclusion of this research emphasizes the importance of multidisciplinary approaches and cross-sector collaboration to enhance the appeal and sustainability of halal tourism at the global level. Future researchers are advised to expand the analysis with a more comprehensive interdisciplinary approach.
Tinjauan Literature: Mengeksplorasi Faktor-Faktor yang Memotivasi Generasi Z untuk Bekerja
Generation Z has increasingly entered the workforce and is projected to succeed Generations X and Y in the organizational landscape. Motivation is recognized as a critical factor influencing their work performance. However, existing research indicates that Generation Z exhibits lower levels of engagement motivation than preceding generations, which contributes to difficulties sustaining long-term employment. This phenomenon warrants closer examination, given the strategic importance of Generation Z as the future workforce. Accordingly, this study aims to identify and analyze the factors influencing work motivation among Generation Z through a systematic literature review (SLR), following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework as the methodological foundation. Literature was sourced from Google Scholar and Crossref using Harzing’s Publish or Perish software with the keywords "Work Motivation," "Gen Z Employee Work Motivation," and "Gen Z Work Motivation." Ten relevant articles were selected for in-depth analysis following a screening and exclusion process. The results of this study indicate that Generation Z’s work motivation is driven by meaningful achievement through appreciation, affiliation manifested in flexible, supportive, and participative work environments, and interestingly, social recognition is no longer a primary priority as it was for previous generations. These findings are expected to support organizations in designing relevant human resource policies to enhance Generation Z employees' productivity.
Building Resilient Entrepreneurship: How Financial Literacy and Digital Inclusion Drive Performance in SMEs?
Financial literacy and digital financial inclusion play an important role in SME performance, with financial resilience as a moderating variable. This study aims to evaluate the effect of financial literacy and financial inclusion on entrepreneurial performance. Using a quantitative approach, primary data were collected from 203 SME owners in Sidoarjo and Surabaya through questionnaires. The results of this study indicate that financial literacy has a significant positive impact on digital financial inclusion. Furthermore, digital financial inclusion is proven to significantly influence the improvement of SME entrepreneurial performance. Interestingly, although financial resilience was initially hypothesized to strengthen the relationship between digital financial inclusion and SME performance, the results of the path test showed that its role as a moderating variable was not statistically significant on entrepreneurial performance. This finding emphasizes the importance of efforts to improve financial literacy and expand access to digital financial services in supporting sustainable SME business growth and performance. However, this study also highlights the urgency to continue strengthening SME financial resilience so that they are better able to face various economic challenges and achieve long-term stability The practical implications of this research are recommendations to help SMEs face economic challenges and achieve sustainable growth.
Pengaruh Motivasi, Nilai Yang Dirasakan, Hedonisme, Dan Suasana Terhadap Niat Berkunjung Kembali Ke Pasar Tradisional Wonokromo Surabaya
Traditional markets as economic centers for socializing and exchanging information. Traditional markets are the destination for some people to meet their needs for reasons of product diversity, comfort, cleanliness, quality, and locations close to the community, making the shopping experience in traditional markets that give rise to the intention to revisit. This study aims to examine the influence of motivation, perceived value, hedonism, and atmosphere on the intention to revisit the Wonokromo traditional market in Surabaya. This study was conducted using quantitative methods. The population used was visitors who shopped at the Wonokromo traditional market in Surabaya. 113 valid responses were collected which were analyzed using multiple linear regression with SPSS 26. This was done by giving questionnaire statements via Google Form. The results of the study showed that motivation, perceived value, hedonism, and atmosphere significantly affected the intention to revisit. A person's motivation to shop arises based on several factors such as needs, desires, and even to please themselves. The perceived value of a buyer's feelings and attitudes regarding the product or service purchased. Buyers always consider what benefits they get after purchasing. Hedonism felt by customers shopping at Wonokromo traditional market from their happy feeling of being free to choose the products they want with the desired quality and price. The atmosphere becomes an emotional effect on buyers to increase the likelihood of their purchase.
Pengaruh Environment, Social and Governance terhadap Kinerja Perusahaan IDX ESGL dengan Variabel Moderasi Transformasi Digital
The role of Environmental, Social, and Governance (ESG) in influencing company performance has become a central topic in many investment considerations today. However, in its development, ESG alone has not been sufficient to deliver a significant improvement. Therefore, Digital Transformation (DT) has begun to be utilized to enhance the effectiveness of ESG. This study aims to analyze the effect of ESG on the performance of companies listed in the Indonesia Stock Exchange Environmental, Social, and Governance Leaders Index (IDX ESGL), with digital transformation as a moderating variable. The sample consists of 45 companies that were consistently included in the IDX ESGL index over five evaluation periods from 2019 to 2023. Data analysis was conducted using descriptive statistics and panel data regression, with the aid of Microsoft Excel, Python, and EViews 13. The findings of this study indicate that ESG has a positive and significant impact on financial performance, as proxied by Return on Assets (ROA) and Return on Equity (ROE), as well as on firm value, as measured by Tobin’s Q (TQ). However, digital transformation (DT) as a moderating variable does not strengthen the effect of ESG on financial performance or firm value. Based on the panel data regression results, the best-fitting model for the analysis without moderation (ESG only) is the Random Effect Model (REM) for Model 1 (ROA), Model 2 (ROE), and Model 3 (Tobin’s Q). Meanwhile, for models with DT as a moderator, the best-fitting models are the Fixed Effect Model (FEM) for Model 4 (ROA) and Model 6 (Tobin’s Q), and REM for Model 5 (ROE).
Optimization of Biometric Authentication System Data Update in Old-Age Security Program Case Study in BPJS Ketenagakerjaan
BPJS Ketenagakerjaan added a biometric system to the data update application feature to ensure access security. However, this has raised new discomfort from participants. Participants must come to the BPJS Ketenagakerjaan branch office if there are repeated errors in the system. The purpose of this study is to optimize the biometric authentication system for updating data. This study uses a qualitative descriptive method with a case study approach. The PIECES framework is used as a tool to analyze the biometric authentication system. Interviews, observations, and literature studies are used in data collection. Data triangulation is used to obtain appropriate conclusions and suggestions. The result show that the biometric authentication system is used to update data on the old-age security program. Face recognition is being used in biometric authentication. If the participant fails thrice in the authentication process, they must come to the BPJS Ketenagakerjaan branch office to reopen their authentication access. Optimization can be done by adding variations of biometric authentication such as fingerprints and irises, and automatically re-granting access after a 60-second cooldown without coming to the BPJS Ketenagakerjaan office.
Pengaruh Media Sosial Marketing dan Inovasi Produk terhadap Ewom Serta Keputusan Pembelian: Studi Coffee Baracks Kabupaten Bogor
The Indonesian coffee industry has experienced dynamic growth, driven by rising coffee consumption and increasing internet penetration. Coffee Baracks in Bogor Regency aims to utilize social media marketing and product innovation to influence consumer purchase decisions, with electronic word-of-mouth (eWOM) serving as a mediator. This study analyzes the impact of these factors on digital-era purchasing decisions, specifically examining how social media marketing (Instagram) and product innovation affect eWOM and purchase decisions, while also investigating eWOM's mediating role in strengthening these relationships. Using a quantitative approach, data was collected through questionnaires distributed to 200 respondents, consisting of Coffee Baracks' Instagram followers and direct visitors. The data was analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS 3.3.3. The results indicate that social media marketing has a significant positive effect on purchase decisions (path coefficient: 0.192; p < 0.05). Conversely, product innovation shows a negative impact (-1.021; p < 0.05), suggesting misalignment with market preferences. However, when mediated by eWOM, product innovation demonstrates a strong positive influence (1.493; p < 0.05). Additionally, eWOM strengthens the relationship between social media marketing and purchase decisions (0.196; p < 0.05) and has a direct positive effect (1.700; p < 0.05). The findings suggest that effective social media marketing strategies and eWOM management significantly enhance purchase decisions, while product innovation must align with market expectations. Practical implications recommend that Coffee Baracks focus on creative social media content, market research for product innovation, and maximizing positive reviews through eWOM.
Analisis dan Perancangan Sistem Kompensasi Berbasis Job Value pada Sekolah XYZ di Kabupaten Bogor
Developing quality education is the key to preparing Indonesia's golden generation in 2045. The study aimed to analyze the teacher compensation system using the job value method and provide recommendations for an ideal compensation system. Methods used included descriptive analysis, point system method, job grading, salary mapping, and adjustments using adhered and overlapping methods. Primary data were obtained through interviews with the Principal and Head of Human Resources, and questionnaires to gather information on teachers' salaries, compensation factors, and job weightings. Secondary data came from relevant literature, official websites, books, articles, theses, and journals. The results showed that 66.67 percent of teachers at XYZ School receive salaries below the Bogor Regency Minimum Wage. The established compensation factors include education, work experience, communication skills, conceptual thinking, initiative, physical effort, independence of action, complexity, decision making, and impact. The recommended compensation system is the overlapping method with a total cost of Rp191,081,538.00, which is more efficient than the adhered method. Implementing this ideal compensation system is expected to improve the welfare and performance of teachers at XYZ School.
Analisis Repurchase Intention Produk Skincare Lokal melalui Live Commerce TikTok dengan Customer Satisfaction sebagai Variabel Intervening
The development of the internet has brought significant changes to business activities, leading to the emergence of e-commerce. E-commerce continues to evolve and innovate, resulting in live commerce platforms, one of which is TikTok. The rising popularity of TikTok live commerce has caused a shift in consumer behavior, particularly in the skincare industry. This also creates new challenges for skincare businesses to achieve customer satisfaction and encourage repurchase intention. This study aims to understand the characteristics of TikTok users and how live streaming and promotions affect repurchase intention, with customer satisfaction as an intervening variable. This quantitative research obtained primary data from questionnaires distributed to 130 respondents in the Jabodetabek area and analyzed using the SEM-PLS method. The results show that live streaming and promotions have a positive and significant impact on repurchase intention through customer satisfaction as an intervening variable.
Pengukuran Dampak Inovasi Sosial Berdasarkan Metode SROI dan Compass Sustainability Index Program KUBE Dalang Collection
Social innovation in Corporate Social Responsibility (CSR) programs requires significant investment, so it is important to measure its impact to assess its performance. This study aims to evaluate the impact of social innovation in the KUBE Dalang Collection program of PT PLN NP UP Tenayan in terms of economic, social, and environmental aspects, using the Social Return On Investment (SROI) value and the Compass Sustainability Index. The SROI value which shows the social return on investment of this program is 2,55, which means it is higher than the investment that has been made. The program also contributes to the emission of 984,67 tons of CO2 per year. The results of the Compass Sustainability Index analysis show that the biggest impact comes from the environmental aspect, with a percentage of 100 percent. Overall, the Compass Sustainability Index value reached 96,23 percent, which falls into the very high category.
Rebranding dan Citra Pelayanan Berimplikasi Kepuasan Pelanggan Jasa Pandu & Tunda Di Perairan Cilacap pada PT. Pertamina Port Logistics
This study examines the impact of rebranding strategy and corporate image on service quality and customer satisfaction for pilotage and towage services in the Cilacap waters managed by PT. Pertamina Port Logistics. The primary objective of this research is to analyze how rebranding strategy and corporate image affect service quality and customer satisfaction, as well as the role of service quality as a mediator in these relationships. Using a quantitative design with a causal approach, data was collected through questionnaires and interviews with ship crews, as well as from secondary sources provided by the company. The sample consisted of 180 individuals from a population of 325, selected using Purposive Sampling and Simple Random Sampling techniques. Data analysis was performed using Structural Equation Modeling and helped by smart PLS aplication to model the causal relationships between variables. The findings indicate that both rebranding strategy and corporate image have a positive and significant effect on service quality and customer satisfaction, with corporate image having the greatest impact. Additionally, service quality acts as a significant mediator in the relationship between rebranding strategy and corporate image with customer satisfaction. These findings highlight the importance of enhancing corporate image and implementing effective rebranding strategies to improve service quality and customer satisfaction at PT. Pertamina Port Logistics. The study recommends focusing on the development of corporate image and rebranding strategies as strategic steps to enhance service outcomes and customer satisfaction.
Pengelolaan Konten Publikasi Desa Wisata: Menciptakan Keunggulan Daya Saing dan Pengelolaan Berkelanjutan
The adoption of digital technology has a significant impact on tourism management. The results released by the Organization for Economic Co-operation and Development (OECD) explain that tourism management needs to optimize the role of technology. However, many tourism managers have not implemented technology, including the management of publication content. Limited knowledge, lack of HR competency, and financial conditions are obstacles that arise. On the other hand, tourism managers who implement technology also face problems. The creativity of publication content and the ability to evaluate strategies are additional problems. This study aims to investigate the management of publication content in high-achieving tourist villages. This study uses a qualitative method through an interpretive perspective. Several high-achieving tourist villages in the Special Region of Yogyakarta and Central Java were selected as objects in this research. Qualitative analysis using the Miles Huberman method was used in this study. The results of the study explain that tourist villages can attract tourist visits through the creativity of publication content. This study produces findings on publication content management, including the need for the role of internal managers, the ability to choose themes and content ideas, the intensity of posts, the use of appropriate social media, and improving HR capabilities. The findings in this study are expected to be a role model for managing tourist village content as an effort to create sustainable management.
Analisis Komparatif: Apakah Ada Perbedaan Kinerja Finansial Korporasi Sektor Non Keuangan di BEI Pra dan Pasca Merger Akuisisi?
This research is intended to assess whether there are significant changes in the financial performance of non-financial companies on the Indonesia Stock Exchange before and after a merger or acquisition. Financial performance is tested using four financial indicators, namely liquidity ratio, solvency, profitability and activity. Data were analyzed by applying the paired sample t-test for data that was considered normal and while data was considered not normally distributed using the Wilcoxon signed ranks test. Data is collected with documentation. Data comes from secondary data. The data type uses documentary. The research sample consisted of 11 non-financial companies that carried out mergers and acquisitions in the 2016-2020 period and were listed on the Indonesian Stock Exchange. Purposive sampling technique was used in sampling. The time interval chosen in this research is three years before the merger or acquisition and three years after the merger or acquisition. From the study results, it was found that there were differences in the CR, DER and TATO ratios before or after mergers and acquisitions, while there was no change in the ROA ratio pre-implementation and post-implementation of mergers and acquisitions.
Analisis Perencanaan Agregat dalam Produksi Makanan Berbahan Ayam Ras Pedaging pada UMKM Rumah Makan Selayang
This study aims to analyze aggregate planning strategies in the production process of broiler-based food products at the MSME Rumah Makan Selayang. Demand fluctuations cause an imbalance between production and consumption, resulting in overstock in March of up to 75 kg and stockout in May, June, July, October, and December. A quantitative approach was employed using production and sales data from January to December 2024. Primary data were obtained through direct observation of the production process and in-depth interviews with the owner, cashier, and kitchen staff, while secondary data consisted of business documentation, sales and production records, financial reports, and supporting literature. Demand forecasting was carried out using Double Exponential Smoothing, Trend Analysis, and Holt-Winters Exponential Smoothing, and analyzed using Minitab Statistical Software 22. The results show that the Holt-Winters method is the most accurate (MAD: 11.57; MAPE: 2.72 percent; MSE: 161.88). For aggregate planning strategies, chase, level, and mixed approaches were modeled using Microsoft Excel. The findings indicate that the chase strategy is the most efficient option, with a total aggregate cost of Rp3,441,109,000, because it adjusts production volume to demand and minimizes inventory. These findings provide practical guidance for food-sector MSMEs to optimize production planning, reduce inventory costs, and mitigate the risks of overstock and stockout.