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Live Commerce, Content Quality, and Discount Framing on Impulsive Buying and Purchase Intention among Shopee Consumers: A Comparison of Generation Z and Millennials. JMO [Internet]. 2026 Aug. 31 [cited 2026 Sep. 11];17(3):364-8. Available from: https://journal.ipb.ac.id/jmo/article/view/73311