Live Commerce, Content Quality, and Discount Framing on Impulsive Buying and Purchase Intention among Shopee Consumers: A Comparison of Generation Z and Millennials. Jurnal Manajemen dan Organisasi, [S. l.], v. 17, n. 3, p. 364–384, 2026. DOI: 10.29244/jmo.v17i3.73311. Disponível em: https://journal.ipb.ac.id/jmo/article/view/73311. Acesso em: 11 sep. 2026.