Forging the Bond with Gen Z: The Roles of Brand Experience and Cultural Equity for Indonesian Local Fashion Brands. Jurnal Manajemen dan Organisasi, [S. l.], v. 17, n. 1, p. 129–144, 2026. DOI: 10.29244/jmo.v17i1.67295. Disponível em: https://journal.ipb.ac.id/jmo/article/view/67295. Acesso em: 7 aug. 2026.