Peran Fitur dalam Memoderisasi Pengaruh Harga terhadap Keputusan Pembelian Smartphone Iphone. Jurnal Manajemen dan Organisasi, [S. l.], v. 16, n. 4, p. 376–388, 2025. DOI: 10.29244/jmo.v16i4.69121. Disponível em: https://journal.ipb.ac.id/jmo/article/view/69121. Acesso em: 10 jan. 2026.