Zifwen, Zifwen, Ujang Sumarwan, and MD Djamaludin. “ANALISIS CATEGORY ADVERTISING EXPENDITURE DAN CONSUMER MEDIA HABIT DI MEDIA TELEVISI DAN MEDIA CETAK”. Jurnal Manajemen dan Agribisnis 3, no. 2 (August 24, 2011): 55–79. Accessed December 24, 2025. https://journal.ipb.ac.id/jmagr/article/view/3335.