ZIFWEN, Zifwen; SUMARWAN, Ujang; DJAMALUDIN, MD. ANALISIS CATEGORY ADVERTISING EXPENDITURE DAN CONSUMER MEDIA HABIT DI MEDIA TELEVISI DAN MEDIA CETAK. Jurnal Manajemen dan Agribisnis, [S. l.], v. 3, n. 2, p. 55–79, 2011. DOI: 10.17358/jma.3.2.55-79. Disponível em: https://journal.ipb.ac.id/jmagr/article/view/3335. Acesso em: 27 apr. 2026.