FIRMANSYAH, Mochammad Reza; SUMARWAN, Ujang; ALI, Muhammad Mukti. Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products. Jurnal Manajemen dan Agribisnis, [S. l.], v. 18, n. 3, p. 240, 2021. DOI: 10.17358/jma.18.3.240. Disponível em: https://journal.ipb.ac.id/jmagr/article/view/36339. Acesso em: 13 jan. 2026.