Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation

Authors

  • I Gusti Ngurah Jaya Agung Widagda K Economics and Business Faculty, Udayana University
  • Ni Nyoman Kerti Yasa Economic and Business Faculty, Udayana University
  • Putu Laksmita Dewi Rahmayanti Economics and Business Faculty, Udayana University
  • I Gusti Ayu Tirtayani Economics and Business Faculty, Udayana University
  • Ida Bagus Agung Dharmanegara Faculty of Economics and Business, Warmadewa University,Bali

DOI:

https://doi.org/10.17358/jma.19.3.428

Abstract

The purpose of this study was to develop a theory of planned behavior (TPB) that explains the intentions of Generation Z farmers using self-efficacy variables. The population of this study is Gen Z from Bali. The sample size used was 210 with the planned sampling method. The analysis technique used is path analysis by SEM-PLS. Results showed that attitudes did not affect willingness to farm. Subjective norms and PBC had a positive and significant effect on intention to become a farmer, attitudes, and self-efficacy between subjective norms and PBC. and it made a big impression. , and self-efficacy can act as mediators of attitudes, subjective norms, and the impact PBC has on their intent to become a Gen Z farmer in Bali. It is therefore important that government, educational institutions and parents understand that farming is a good career, the more self-efficacy a person has towards farming, the easier it is for someone to get into it Enter Farming Farmer So You Can Encouraged Gen Z have big intentions to become farmers. Likewise, the availability of land and farming skills must find a solution so that they continue to improve in order to increase the intention to become a farmer in the Z generation.

Keywords: attitude, subjective norm, PBC, self-efficacy, intention to become a farmer

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Published

2022-11-30

Issue

Vol. 19 No. 3 (2022): JMA Vol. 19 No. 3, November 2022

Section

Articles

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How to Cite

Widagda K, I. G. N. J. A. ., Yasa, N. N. K., Rahmayanti, P. L. D. ., Tirtayani, I. G. A. ., & Dharmanegara, I. B. A. . (2022). Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation. Jurnal Manajemen Dan Agribisnis, 19(3), 428. https://doi.org/10.17358/jma.19.3.428