Journal Title : Journal of Consumer Sciences E-ISSN : 2460-8963 DOI Profile : Prefix 10.29244 by Crossref Editor in Chief : Prof. Dr. Megawati Simanjuntak, SP., M.Si Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University Frequency : 3 issues per year (February, July, December) Citation : SINTA || DOAJ || EBSCO || Google Scholar || Garuda || Copernicus The Journal of Consumer Sciences (JCS) is unique because it contains articles on consumer and family economic issues, as well as related to Micro, Small and Medium-Sized Enterprises (MSMEs), which aims to provide important information on sustainable development in the global context of consumer studies. The journal publishes quantitative and qualitative manuscripts in the scope of consumer attitudes, preferences, behavior, decision-making, empowerment, protection, education, family financial management, marketing, social marketing, management, business, finance, and other studies in the consumer sciences. The uniqueness of JCS due that it publishes research on consumer science mostly from Asian countries which have diverse in culture and behavior. The Journal of Consumer Sciences (JCS) is published in collaboration with Asian Association for Consumer Interest and Marketing (AACIM), Indonesian Association of Family and Consumer Sciences (IAFCS), and Association of International Business & Professional Management (AIBPM). In terms of research methods, the accepted articles also include qualitative, quantitative, and mixed-method approaches. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 72/E/KPT/2024 (SINTA-2). It has also been indexed in Crossref, Indonesian Publication Index (IPI), Google Scholar, Moraref, Scilit, Neliti, Scientific Indexing Services (SIS), DOAJ, EBSCO, Index Copernicus International (ICI).
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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Understanding Consumer Value Dimensions in the Usage of Residential Solar Energy Among Generation Z
Background: Renewable energy transition has become one of the world’s top priorities in the global effort to curb energy poverty. Yet scant studies on actual residential energy usage among Generation Z (Gen Z) exist. Purpose: This study investigated South African Gen Z consumers’ renewable energy usage through assessing the prevalence of perceived values (hedonic and utilitarian) in household solar energy products. Method: Drawing on the Value-Attitude-Behaviour (VAB) framework, a research model was proposed and tested using survey data from a descriptive research design. A convenience sampling method was used to identify suitable respondents, resulting in a sample of 521 young consumers aged 21 to 28. Quantitative data were collected using an online survey. Partial Least Squares Structural Equation Modelling was applied in testing the hypotheses using SmartPLS version 4. Findings: The results confirmed that all direct relationships in the conceptual model were supported. Both perceived utilitarian value and hedonic value have a significant positive influence on environmental involvement and green attitude. A green attitude also positively affects solar usage. However, environmental involvement was not found to mediate the relationship between perceived value and green attitude. This study is among the first to explore the relationships among perceived utilitarian and perceived hedonic value, green attitude, and environmental involvement in the context of solar energy use, testing for mediation by environmental involvement. Conclusions: For practitioners, this study recommends, among other recommendations, enhancing perceived value in marketing strategies for solar energy products and targeted consumer engagement based on their environmental involvement. Research implication: Marketers, policymakers, and solar energy providers should design value-driven communication strategies that resonate with Gen Z's desire for both functional benefits and emotionally rewarding experiences.
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Mirror, Likes, and Loot: The Interplay of Narcissism, FOMO, and Digital Marketing on Compulsive Buying Behavior
Background: The growth of fashion e-commerce has intensified the use of affiliate marketing, user-generated content, and gamification to improve engagement. These strategies influence consumer psychology, particularly narcissism, increasing susceptibility to Fear of Missing Out (FOMO) and compulsive shopping. Purpose: This study aimed to investigate the effects of digital strategies on narcissism and their role in driving FOMO as well as compulsive fashion purchases in e-commerce. Method: This study conducted a quantitative online survey of 458 e-commerce customers selected via purposive sampling, and analyzed the data using structural equation modeling (SEM) in SmartPLS. Findings: The results showed that affiliate marketing, user-generated content (UGC), and gamification significantly impacted narcissism. Furthermore, narcissism could trigger FOMO and compulsive buying behavior, and FOMO significantly affected compulsive buying. Both narcissism and FOMO played significant roles as positive mediators and moderators in the relationship between exogenous variables and compulsive buying. Conclusions: This study concluded that affiliate marketing, UGC, and gamification significantly increased narcissism, triggering FOMO and compulsive fashion buying in Indonesian e-commerce. The results identified narcissism as a key psychological link between digital marketing strategies and excessive consumption, underscoring the need for ethical marketing practices and stronger consumer self-control. Research implication: This study theoretically showed that affiliate marketing, UGC, and gamification triggered narcissism, leading to FOMO and compulsive buying. Practically, it emphasized the need for the ethical use of these strategies to foster sustainable consumer relationships.
Understanding Compulsive Buying of Fast-fashion Through Personality, Hedonic Shopping, and Self-Esteem in Indonesia
Background: The rapid growth of fast-fashion in Indonesia is fueled by easy consumer access and constantly updating trends. This accessibility, combined with emotional and psychological factors such as personality and self-esteem, has contributed to the rise of compulsive buying behavior, particularly through hedonic shopping experiences. Purpose: This study examines the influence of the Big Five Personality Traits on compulsive buying, with hedonic shopping experience and self-esteem as potential mediators. Method: A quantitative descriptive approach was used to survey 462 respondents who purchased fast-fashion items in the past 2 months. Purposive sampling and PLS-SEM with SmartPLS 4 were used for analysis. Findings: The study reveals that neuroticism, openness to experience, and conscientiousness significantly influence compulsive buying, while extraversion and agreeableness do not. Hedonic shopping experience mediates the relationship between personality traits and compulsive buying for neuroticism, openness, and conscientiousness, but not agreeableness. Self-esteem does not mediate this relationship, suggesting that other factors have a stronger influence on compulsive buying. Conclusions: The study highlights the critical role of hedonic shopping in mediating the influence of personality on compulsive buying, whereas self-esteem serves primarily as a protective factor rather than a mediator. Individuals with high neuroticism or openness are particularly susceptible to hedonic-driven compulsive consumption in the fast-fashion context. Research implication: This study underscores the importance of hedonic shopping in driving compulsive buying in fast-fashion. It suggests that businesses should focus on emotional marketing while promoting responsible consumption. For consumers, the findings highlight the need for mindful consumption to mitigate the negative impacts of compulsive buying.
Driving Sales by Shopee Live: Investigating the Determinants of Impulsive Purchase Behavior
Background: Digital technology has transformed customer buying behavior, particularly through live-streaming commerce. Interactive features enable real-time engagement between sellers and consumers, making purchasing more dynamic and time-sensitive. Purpose: This study investigates drivers of impulsive buying on Shopee Live using the Stimulus–Organism–Response (S–O–R) framework. It examines how five external stimuli, namely the social presence of streamers, viewers, and products, promotional incentives, and product scarcity, influence consumers’ internal states (perceived risk and perceived value), which in turn affect their urge to buy impulsively. Method: A quantitative approach with purposive sampling targeted individuals who had made purchases via Shopee Live. Data from 178 respondents were collected through surveys and analyzed using PLS-SEM. Findings: The social presence of streamers, viewers, and products substantially reduces perceived risk. However, only product social presence and promotional information significantly enhance perceived value. Both perceived risk and value substantially influence the urge to buy impulsively, with perceived risk exerting a negative effect and perceived value a positive one. Conclusions: Perceived risk and perceived value mediate the relationship among external stimuli and impulsive buying. The distinct effects of social presence and promotional strategies highlight the importance of targeted marketing in live-streaming commerce. Research implication: The findings emphasize optimizing interactive, product-focused content while ensuring transparent promotional communication. Managing consumers’ perceptions of risk and value can strengthen engagement and drive sales performance on live-streaming platforms.
Examining the Relationship Between Quality of Golfing Facility and User Experience on Customer Satisfaction and Revisit Intention in Jabodetabek, Indonesia
Background: Golf in urban regions such as Jabodetabek, Indonesia, is gaining wider appeal. Today’s players are increasingly influenced by practical service elements, including course layout, accessibility, green fee pricing, facility quality, and ancillary services. Purpose: This research examines how golf course characteristics influence customer satisfaction and their intention to revisit, comparing experiences across public and private courses in the Jabodetabek region. Method: A quantitative survey was conducted using purposive sampling. The study collected responses from 224 active golfers. Data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the links among service attributes, satisfaction, and revisit intention. Findings: The analysis reveals that course layout, ease of access, green fee levels, and overall facility quality significantly shape customer satisfaction. Interestingly, green fee pricing shows a negative relationship, highlighting customers’ sensitivity to perceived value, while restaurant services were found to have no meaningful effect. In addition, customer satisfaction serves as a strong determinant of revisit intention and acts as a crucial mediator connecting service quality. Conclusions: Customer satisfaction plays a significant role in encouraging repeat visits within the golf tourism sector. Enhancing physical infrastructure, improving accessibility, and adopting customer-oriented pricing strategies are essential for sustaining loyalty. Research implication: Golf course managers should focus on layout optimization, facility upgrades, and value-based pricing models. These will enhance satisfaction and strengthen long-term customer retention in a competitive and evolving leisure market.
Gender Differences in Shopping Cart Abandonment: Evidence from Indonesia
Background: Shopping cart abandonment (SCA) remains a persistent challenge in e-commerce. Consumers frequently leave purchases incomplete due to psychological, technical, economic, and contextual factors. However, limited research has examined how demographic characteristics, particularly gender, shape abandonment behavior. Purpose: This research investigates the antecedents of SCA in Indonesia’s e-commerce context and examines differences in these factors between male and female consumers within the Theory of Planned Behavior (TPB) framework. Method: A quantitative research design was employed, using survey data from 300 Indonesian e-commerce users (147 males and 153 females). Data were collected via an online questionnaire and analyzed using multiple regression. Separate regression models were estimated to compare the influence of psychological, technical, economic, and contextual factors across gender groups. Findings: The results reveal distinct gender-based patterns. For women, psychological and economic factors exert stronger effects on SCA, with emotional ambivalence and price sensitivity emerging as dominant predictors. For men, technical factors, particularly checkout friction and website performance, play a more prominent role. These findings indicate differences in emotional, cognitive, and control-related evaluations in online shopping. Conclusions: Gender-specific factors shape SCA behavior in Indonesia, with women more influenced by psychological and economic considerations, while men respond more strongly to technical barriers. Research implication: This research provides practical guidance for e-commerce platforms to implement gender-responsive strategies, such as emotional reassurance and pricing transparency for women and streamlined checkout processes for men, to reduce abandonment and improve conversions. Academically, the findings highlight the importance of incorporating gender differences when applying the Theory of Planned Behavior to online consumer behavior.
The Influence of e-WOM on Customer Engagement, Purchase Intention, and Purchase Decision in Online Transportation Services
Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity. e-WOM is a crucial factor in increasing customer engagement, interest, and the likelihood of using online transportation services. Purpose: This study aims to analyze the influence of e-WOM on customer engagement, purchase intention, and purchase decision to use online transportation services. Method: The data were collected through questionnaires with 230 respondents, using non-probability, purposive sampling. The criteria included people residing in Jabodetabek, aged 18 or older, who used online transportation services and had seen reviews of such services. The study used SEM-PLS to examine the impact of e-WOM on customer engagement, purchase intention, and the decision to use online transportation services. Findings: The study found that e-WOM usefulness and credibility significantly enhanced e-WOM, which, in turn, positively affected customer engagement, purchase intention, and the decision to use online transportation services. Although customer engagement did not significantly influence purchase intention, purchase intention strongly drove purchase decision. Conclusions: The e-WOM adoption variable was proven to be the dominant factor that significantly influenced, both directly and indirectly, customer engagement, purchase intention, and decision in online transportation services. Social media users accepted information from reviews perceived as credible and useful. Research implication: This study highlighted the importance of content-based marketing strategies and credible, helpful forums, with an emphasis on e-WOM. Therefore, companies should build online communities, integrate e-WOM into their digital marketing strategies, and improve the quality of online transportation services.
Enhancing Tourists’ Environmentally Responsible Behavior at Zero-Waste Destinations: The Moderating Role of Environmental Facilitating Conditions
Background: Environmental damage caused by visitor waste has become a critical issue, especially at zero-waste tourist sites. Therefore, understanding tourists’ Environmentally Responsible Behavior (ERB) is essential. Purpose: This study aimed to investigate the factors influencing ERB in zero-waste tourism. Method: This quantitative study adopted the Value-Attitude-Behavior (VAB) theory to examine relationships among variables related to tourists’ ERB at zero-waste destinations. Data were purposively collected from 300 tourists of zero-waste destinations in Batu City, East Java. They were then analyzed using structural equation modelling (SEM) with SmartPLS. Findings: The results indicate that environmental concern and environmental knowledge significantly shape tourists’ ERB, while place attachment does not. Both environmental attitude and environmental subjective norm strongly influence ERB. Moderation analysis reveals that the Environmental Facilitating Condition (EFC) significantly strengthens the relationship between environmental attitude and ERB, but not between subjective norm and ERB. Conclusions: This research contributes by integrating VAB theory with EFC as a moderator in the context of zero-waste tourism. It demonstrates that positive environmental attitudes and adequate facilities could significantly build responsible tourist behavior. Meanwhile, emotional attachment to a certain place is less influential. Research implication: These findings suggest that destination managers and policymakers simultaneously enhance environmental awareness and upgrade facilities or support systems. They should invest in both educational interventions and practical infrastructure to promote sustainable behavioral changes towards environmentally responsible tourism.
Local Escapes: Decoding the Staycationer Mindset Across Generations
Background: Staycation, a tourism trend emerging in response to changing lifestyles, global crises, and increasing sustainability awareness, is transforming traditional vacation habits. Although vacations close to home were once perceived as less exciting, they have become an attractive alternative for many, but specific, travelers. Purpose: This study analyses consumers’ attitudes, motivations, and preferences toward staycations as a vacation alternative, highlighting both their appeal and the skepticism surrounding them across generations. Method: A qualitative research design was adopted, based on 20 in-depth semi-structured interviews conducted with participants recruited through purposive sampling. Diversity was ensured across age, gender, and travel habits, with participants categorized into Generation Z and Millennials. Guided by a lifestyle (AIO) perspective, the data were analyzed using thematic analysis supported by QDA Miner, following an iterative coding process to identify recurring themes and cross-generational patterns. Findings: The qualitative data analysis revealed four prominent market segments, each characterized by unique preferences, expectations, and travel behaviors. The results demonstrate that while staycations are valued for their psychological benefits, convenience, affordability, and environmental consciousness, perceptions of excitement and novelty vary across segments. Conclusions: The present research demonstrates that staycation has evolved from a proximity-based travel option into a differentiated form of tourism consumption. The identification of four lifestyle-based segments reveals marked generational differences, where Generation Z tends to associate staycation with stimulation and novelty, whereas Millennials emphasize psychological detachment and quality time. These results demonstrate that staycation adoption is shaped by lifestyle orientations and psychological considerations rather than by spatial or economic constraints. Research implication: This study contributes theoretically by integrating the Benefits Theory of Leisure Wellbeing and Psychological Capital theories to extend staycation beyond crisis-driven tourism and to position it as a lifestyle-based approach for sustaining wellbeing. From a managerial perspective, this research provides actionable insights for tourism marketers to develop tailored staycation packages targeting the identified consumer segments.