The Role of Instagram Influencers in Enhancing Yogyakarta’s Appeal to Millennial and Gen Z Travelers. Journal of Consumer Sciences, [S. l.], v. 10, n. 3, p. 554–576, 2025. DOI: 10.29244/jcs.10.3.554-576. Disponível em: https://journal.ipb.ac.id/jcs/article/view/65543. Acesso em: 11 jan. 2026.