How Scarlett Turns Online Word of Mouth Into Buying Desire Through The SOR Approach. Journal of Consumer Sciences, [S. l.], v. 10, n. 3, p. 437–460, 2025. DOI: 10.29244/jcs.10.3.437-460. Disponível em: https://journal.ipb.ac.id/jcs/article/view/63571. Acesso em: 10 jan. 2026.