Utilitarian VS Hedonic Value: Which is More Influential for Indonesian Consumers in Increasing Purchase Intention in E-Commerce?. Journal of Consumer Sciences, [S. l.], v. 10, n. 2, p. 376–393, 2025. DOI: 10.29244/jcs.10.2.376-393. Disponível em: https://journal.ipb.ac.id/jcs/article/view/63261. Acesso em: 24 dec. 2025.