The Power of Branding on Reviving Ride-Hailing’s Customer Recovery after Service Failure. Journal of Consumer Sciences, [S. l.], v. 9, n. 3, p. 286–314, 2024. DOI: 10.29244/jcs.9.3.286-314. Disponível em: https://journal.ipb.ac.id/jcs/article/view/55098. Acesso em: 24 dec. 2025.